Kate Hitchens

Created SEO-focused content and supported marketing and content planning activities, contributing to campaign and website performance through keyword-informed copy.

Owned brand guidelines and ensured consistent visual identity and customer experience across touchpoints. Managed Trustpilot reviews program, monitoring feedback, spotting themes, and using insights to strengthen brand experience and reputation. Reviewed customer journey end-to-end to reduce friction and improve experience. Managed product catalogue across UK, US & EU marketplaces, including adding new products and managing subscribe & save/vine programs and removing inactive listings. Led briefing and implementation of Amazon A+ content and storefront assets, including translations and market-specific adaptations. Wrote optimized Amazon product listing copy with relevant keywords while maintaining brand tone. Conducted A/B tests on product content and titles to improve conversion and listing performance, and supported PPC with ads development in collaboration with the PPC team. Planned and executed seasonal conversion campaigns and delivered creative landings aligned with brand objec

Owned and developed brand guidelines, ensuring consistent visual identity and customer experience across touchpoints. Managed Trustpilot review programme (feedback monitoring, theme identification and customer insights) and reviewed the end-to-end customer journey to reduce friction and improve experience. Led product catalogue management across UK/US/EU, including adding/removing products and managing subscriber and save-and-vine programmes. Owned Amazon and storefront A+ content and store assets, including translations and market-specific adaptations. Wrote SEO-optimised product listing copy that maintained brand tone of voice, supported conversion via A/B testing, and used heatmap insights to optimise product page layouts and improve customer journey and conversion.