I am an innovative and detail-oriented Senior Graphic Designer with 17 years of experience in the design industry, including the past 10 years running my own freelance business. My background spans extensive work in FMCG packaging, working closely with brand style guides and developing original artwork across diverse categories - including children’s licensed products, toys, games, stationery, food, confectionery, and household goods. I’ve delivered packaging and branding for major retailers such as Myer, Target, Big W, Kmart, David Jones, Woolworths, Coles, and The Reject Shop, from concept through prepress. I bring a creative and reliable approach, along with excellent communication, time management, and organisational skills. Whether working independently or as part of a fast-paced, collaborative team, I work well under pressure and to tight deadlines, delivering high-quality outcomes that engage consumers and meet client objectives.

Kate King

I am an innovative and detail-oriented Senior Graphic Designer with 17 years of experience in the design industry, including the past 10 years running my own freelance business. My background spans extensive work in FMCG packaging, working closely with brand style guides and developing original artwork across diverse categories - including children’s licensed products, toys, games, stationery, food, confectionery, and household goods. I’ve delivered packaging and branding for major retailers such as Myer, Target, Big W, Kmart, David Jones, Woolworths, Coles, and The Reject Shop, from concept through prepress. I bring a creative and reliable approach, along with excellent communication, time management, and organisational skills. Whether working independently or as part of a fast-paced, collaborative team, I work well under pressure and to tight deadlines, delivering high-quality outcomes that engage consumers and meet client objectives.

Available to hire

I am an innovative and detail-oriented Senior Graphic Designer with 17 years of experience in the design industry, including the past 10 years running my own freelance business. My background spans extensive work in FMCG packaging, working closely with brand style guides and developing original artwork across diverse categories - including children’s licensed products, toys, games, stationery, food, confectionery, and household goods. I’ve delivered packaging and branding for major retailers such as Myer, Target, Big W, Kmart, David Jones, Woolworths, Coles, and The Reject Shop, from concept through prepress.

I bring a creative and reliable approach, along with excellent communication, time management, and organisational skills. Whether working independently or as part of a fast-paced, collaborative team, I work well under pressure and to tight deadlines, delivering high-quality outcomes that engage consumers and meet client objectives.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Park Avenue Foods (Freelance)
January 1, 2025 - September 25, 2025
Designing FMCG packaging, labels and swing tags for children’s licensed products and confectionery; working with style guides and licensed products eg Barbie, Hot Wheels, Disney, Marvel, Minions; preparing layouts for client proposal presentations; concept illustrations; product photography and editing.
Packaging Designer at Gideon Services
January 1, 2023 - Present
Packaging for food and confectionery; concept illustrations.
Packaging Designer / Concept Illustrator at Gideon Services
January 1, 2023 - Present
Packaging for food and confectionery; concept illustrations.
Freelance Graphic Designer at Outdoor Living Direct
January 1, 2022 - Present
Social media graphics and web banners; signage and posters; photo editing / retouching / resizing.
Freelance Graphic Designer at Grant Studios
January 1, 2022 - Present
Designing packaging, swing tags, belly bands and labels; concept illustrations; product catalogues; layouts for client proposal presentations; social media graphics and web banners; layouts for print advertising.
Social Media Graphic Designer / Signage & Posters at Outdoor Living Direct
January 1, 2022 - Present
Social media graphics and web banners; signage and posters; photo editing / retouching / resizing.
Freelance Graphic Designer at Grant Studios
January 1, 2022 - Present
Designing packaging, swing tags, belly bands and labels; concept illustrations; product catalogues; client proposal layouts; social media graphics and web banners; print advertising layouts.
Freelance Graphic Designer at Park Avenue Foods
January 1, 2014 - Present
Designing FMCG packaging, labels and swing tags for children’s licensed products and confectionery; working with style guides and licensed products (Barbie, Hot Wheels, Disney, Marvel, Minions); preparing layouts for client proposals; concept illustrations; product photography and editing.
Designer / Freelance Graphic Designer at Australasian Bulk Foods
January 1, 2014 - Present
Designing FMCG packaging, labels and swing tags for confectionery products; concept illustrations; creating mock-ups, product samples and layouts for client presentations; product catalogues; product photography and editing.
Owner / Freelance Graphic Designer at Little Lala Design Co.
January 1, 2014 - Present
Owner and freelance graphic design studio delivering FMCG packaging, branding, and original artwork; collaborates with clients including Grant Studios, Gideon Services, Outdoor Living Direct, Australasian Bulk Foods, Park Avenue Foods; manages concept development through prepress, mock-ups, product photography, and client presentations.
Designer at Australasian Bulk Foods
January 1, 2014 - Present
Designing FMCG packaging, labels and swing tags for confectionery products; concept illustrations; creating mock-ups, product samples and layouts for client presentations; product catalogues; product photography and editing.
Owner / Freelance Graphic Designer at Little Lala Design Co.
January 1, 2014 - Present
Started freelancing in 2014 whilst on maternity leave and officially began Little Lala Design Co. in 2021. Over the years, I’ve freelanced for a number of respected companies, with major clients including Grant Studios, Gideon Services, Outdoor Living Direct, Australasian Bulk Foods and Park Avenue Foods. I manage all stages of the design process from concept through to prepress, delivering packaging, branding and marketing materials that meet client briefs and timelines.
Full Time Senior Graphic Designer at Park Avenue Foods
January 1, 2013 - September 25, 2025
Designing FMCG packaging, labels and swing tags for children’s licensed products and confectionery; working with style guides and licenced products; preparing layouts for client proposal presentations; concept illustrations; product photography and editing.
Senior Graphic Designer at Park Avenue Foods
January 1, 2013 - September 25, 2025
Full-time Senior Graphic Designer; designing packaging, labels and swing tags for children’s licensed products and confectionery; working with style guides and licensed products; preparing layouts for client proposal presentations; concept illustrations; product photography and editing.
Full Time Graphic Designer at Gourmet Specialized Gifts
January 1, 2011 - September 25, 2025
Designing packaging, labels and swing tags for gourmet food products and gift packs; preparing layouts for client proposal presentations; preparing product specification sheets for manufacture in China; creating mock-ups and product samples for client presentations; taking part in client proposals; working with style guides and licenced products (Jim Beam).
Graphic Designer at Gourmet Specialized Gifts
January 1, 2011 - September 25, 2025
Full-time Graphic Designer; designing packaging, labels and swing tags for gourmet food products and gift packs; preparing layouts for client proposal presentations; preparing product specification sheets for manufacture in China; creating mock-ups and product samples for client presentations; taking part in client proposals; working with style guides and licensed products eg Jim Beam.
Music Festival Brand at Primavera Sound
January 1, 2001 - Present
Primavera Sound is a leading music festival brand founded in 2001 in Barcelona, Spain. It curates an international lineup of over 200 artists spanning various music genres and has expanded its events globally. The brand is recognized for its innovative approach to festival design, commitment to music diversity, and creating immersive cultural experiences that engage local and international audiences. Primavera Sound’s work includes artist bookings, music production oversight, event logistics, brand partnerships, and audience engagement campaigns.

Education

Advanced Diploma of Graphic Design (incorporating Diploma of Graphic Arts) at Holmesglen Institute of TAFE
January 1, 2006 - January 1, 2007
Digital SLR Camera Operation at Holmesglen
January 1, 2018 - January 1, 2018
Certificate IV in Design at Holmesglen
January 1, 2005 - January 1, 2005
Basic Drawing, Short Course at Holmesglen
January 1, 2004 - January 1, 2004
Interior Decoration and Design, Short Course at Holmesglen
January 1, 2003 - January 1, 2003
Developing a Successful Small Business, Short Course at Holmesglen
January 1, 2002 - January 1, 2002
Certificate III in Children’s Services (Centre-based Care) at Swinburne TAFE
January 1, 1998 - January 1, 1998
VCE at Kilvington Girls’ Grammar School
January 1, 1996 - January 1, 1997
Advanced Diploma of Graphic Design (incorporating Diploma of Graphic Arts) at Holmesglen Institute of TAFE
January 1, 2006 - January 1, 2007
Digital SLR Camera Operation at Holmesglen
January 1, 2018 - January 1, 2018
Certificate IV in Design at Holmesglen
January 1, 2005 - January 1, 2005
Basic Drawing, Short Course at Holmesglen
January 1, 2004 - January 1, 2004
Interior Decoration and Design, Short Course at Holmesglen
January 1, 2003 - January 1, 2003
Developing a Successful Small Business, Short Course at Holmesglen
January 1, 2002 - January 1, 2002
Certificate III in Children’s Services (Centre-based Care) at Swinburne TAFE
January 1, 1998 - January 1, 1998
VCE at Kilvington Girls’ Grammar School
January 1, 1996 - January 1, 1997

Qualifications

Certificate IV in Design
January 1, 2005 - September 25, 2025
Certificate III in Children’s Services
January 1, 1998 - September 25, 2025
Advanced Diploma of Graphic Design (incorporating Diploma of Graphic Arts)
January 1, 2006 - January 1, 2007
Certificate IV in Design
January 1, 2005 - January 1, 2005
Certificate III in Children’s Services (Centre-based Care)
January 1, 1998 - January 1, 1998
VCE
January 1, 1996 - January 1, 1997
Digital SLR Camera Operation
January 1, 2018 - January 1, 2018

Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Retail, Manufacturing, Professional Services