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I am a brand strategist and graphic designer with experience creating thoughtful, cohesive visual identities and digital experiences for businesses and mission-driven organizations. My work spans branding, web design, social media, marketing collateral, and print, with a focus on combining strategy and creativity to help brands communicate clearly and authentically. I am a curious, detail-oriented designer who enjoys turning ideas into meaningful visual stories and collaborating with clients to bring their vision to life.…I am a brand strategist and graphic designer with experience creating thoughtful, cohesive visual identities and digital experiences for businesses and mission-driven organizations. My work spans branding, web design, social media, marketing collateral, and print, with a focus on combining strategy and creativity to help brands communicate clearly and authentically. I am a curious, detail-oriented designer who enjoys turning ideas into meaningful visual stories and collaborating with clients to bring their vision to life.

Kate Macumber

Graphic Designer, Brand Designer, Logo Designer, +4

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I am a brand strategist and graphic designer with experience creating thoughtful, cohesive visual identities and digital experiences for businesses and mission-driven organizations. My work spans branding, web design, social media, marketing collateral, and print, with a focus on combining strategy and creativity to help brands communicate clearly and authentically. I am a curious, detail-oriented designer who enjoys turning ideas into meaningful visual stories and collaborating with clients to bring their vision to life.…I am a brand strategist and graphic designer with experience creating thoughtful, cohesive visual identities and digital experiences for businesses and mission-driven organizations. My work spans branding, web design, social media, marketing collateral, and print, with a focus on combining strategy and creativity to help brands communicate clearly and authentically. I am a curious, detail-oriented designer who enjoys turning ideas into meaningful visual stories and collaborating with clients to bring their vision to life.

Available to hire

I am a brand strategist and graphic designer with experience creating thoughtful, cohesive visual identities and digital experiences for businesses and mission-driven organizations. My work spans branding, web design, social media, marketing collateral, and print, with a focus on combining strategy and creativity to help brands communicate clearly and authentically. I am a curious, detail-oriented designer who enjoys turning ideas into meaningful visual stories and collaborating with clients to bring their vision to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand and Graphic Designer at ConvertGo Marketing

June 1, 2024 - Present

Created visually engaging designs for marketing materials including brochures, flyers, and social media graphics. Designed logos aligned with client brand identity and values. Collaborated with marketing, copywriting, and web development teams to maintain cohesive branding across platforms. Presented concepts to clients, incorporated feedback, managed multiple projects, and maintained consistent brand image while meeting tight deadlines.

Owner and Designer at Nurture Branding co.

June 1, 2022 - August 31, 2025

Developed brand strategies including purpose, vision/mission, copywriting, messaging, content creation, competitive analysis, and ideal client personas. Designed intentional logo suites and visual identities. Conducted client discovery/onboarding and managed administrative tasks (including accounting and planning). Built strategic and functional websites including website copy. Produced graphic design and marketing assets such as menus, posters, flyers, social media designs, lead magnets, and implemented email marketing plans.

Graphic Designer II at PSA Worldwide, LLC

November 1, 2021 - September 30, 2022

Produced catalog layout and design using Adobe InDesign and EasyCatalog. Created multiple digital and printed catalog editions, ensuring accuracy through proofreading, item placement, and alignment. Attended press checks for color consistency. Designed 5-10 new products per catalog using Adobe Illustrator, created Photoshop mockups, photographed products for catalog features, and generated catalog/website product images. Collaborated with marketing on new product concepts for multiple audiences.

Director of Creative Services at BCT

February 1, 2015 - March 31, 2020

Prepared customer artwork for final proofing and printing. Created internal company graphics to reduce advertising costs. Ensured extreme attention to detail for typesetting large business card and corporate stationery orders. Recreated and designed logo artwork and related collateral. Produced artwork for upscale printing effects including raised thermography, foil, embossing, and debossing. Served as a liaison between customers, pressmen, and sales associates.

President and Owner at Blue Aven Design Co

February 1, 2015 - November 30, 2021

Provided print and design services directly for clients across graphic and web needs. Designed marketing collateral such as business cards, brochures, large-format advertisements, product illustrations, and websites. Translated client goals into branding and sales strategy through visual design, selecting typography, photography, layouts, and colors for target demographics. Managed proofs and art updates based on client feedback and maintained customer relationships while handling small-business administrative responsibilities including invoicing and collections.

Department Supervisor at BCT

March 1, 2013 - February 28, 2015

Supervised processes between print layout creation and the final printing phase. Worked with both digital and offset printing workflows, ensuring clear communication and customer service when needed. Began as a prepress technician and supported production handoff and quality control.

Customer Service Representative at Specialty Print Communications

July 1, 2007 - July 31, 2009

Managed up to ten large print jobs per week through stages to final sale, from initial client meeting through shipping. Coordinated effectively across departments to track job status. Served as a lead production manager for multi-month customer projects, reducing return and error rates and saving the company money. Supported design/proofing workflows using software including Adobe Illustrator, InDesign, and QuarkExpress as a temporary press technician for the digital press department.