Available to hire
I am a dynamic, digital marketing expert with over 10 years of experience creating organic growth strategies, with an emphasis on social media.
I have a proven track record of driving engagement and conversions through innovative content strategies tailored to client objectives. I thrive in fast-paced environments and excel at providing custom consultation and strategic recommendations for continuous optimization.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Managing Partner at Rainbow Roofs
January 1, 2021 - PresentRainbow Roofs is a woman-owned real estate investing company focused on residential multi-family units in Philadelphia. As Managing Partner, I manage stakeholder and financial institution relationships to secure project funding, while overseeing project teams to ensure timely, on-budget completion of construction. I also conduct market research to identify investment opportunities, implement operational efficiencies and cost-control measures to enhance profitability within the portfolio, and develop and execute marketing strategies, including social media content creation, to boost brand visibility, attract investors, and maintain high occupancy rates.
Director Of Brand Strategy And Social Media at VVITCH Digital
January 1, 2020 - PresentVVITCH Digital is a digital marketing agency specializing in marketing strategy, web design, and social media. As Director Of Brand Strategy And Social Media (Freelance), I oversee social media and digital content strategies that align with client brand guidelines, achieving a 2,501% year-over-year increase in social media link engagement for top clients. I provide creative and tactical guidance for clients' social and digital initiatives, ensuring alignment with target audiences. I manage collaboration among creative, web, and content teams to consistently exceed client objectives. I partner with account and leadership stakeholders to drive new business pitches, leading to a 27% increase in agency revenue through optimized B2C and B2B campaign strategies.
Creative Director, Social Media at Society Squared
November 1, 2017 - PresentSociety Squared is a woman-owned boutique social media agency. As Creative Director, Social Media (Freelance), I oversee social media and digital content strategies that align with client brand guidelines, achieving a 2,501% year-over-year increase in social media link engagements for top clients. I provide creative and tactical guidance for clients' social and digital initiatives, ensuring alignment with target audiences. I manage collaboration among creative, web, and content teams to consistently exceed client objectives. I partner with account and leadership stakeholders to drive new business pitches, leading to a 27% increase in agency revenue through optimized B2C and B2B campaign strategies.
Head Of Social Media at First Page Strategy (Acquired)
December 1, 2021 - January 1, 2023First Page Strategy was the full-service digital marketing team for Incfile (now BizE e), a $100M ARR business formation technology company. I developed and executed a comprehensive social media strategy for Incfile to nearly double the annual social media impressions. I led a team of copywriters, content creators, and community managers to consistently exceed quarterly KPIs and deliver monthly progress reports to the executive leadership team. I identified emerging behavioral trends by integrating additional channels like Pinterest and TikTok, achieving a 171x increase in impressions and generating $195,000 in new revenue. I also established and managed a Content Creation Partnership program that produced consistent and highly engaging video content.
Founder, Editor-In-Chief at H&H Weddings
August 1, 2013 - December 1, 2020H&H Weddings was an LGBTQ+ wedding blog dedicated to providing resources to couples planning their weddings, globally. As founder and editor-in-chief, I oversaw branding and website design from start to finish, consulted on UX design and overall visual consistency. I created and maintained a content strategy while optimizing performance using Google Analytics, boosting content strategy effectiveness and reach, which helped grow the social following from 0 to 47k organically. I developed partnerships with over 50 paying wedding industry professionals and secured features in publications like HuffPo, BuzzFeed, and Forbes. I created content for brand partnerships and sponsorships with notable brands like BHLDN and Dame Skills.
Education
BFA in Photography at School of Visual Arts
August 1, 2005 - May 31, 2009Qualifications
Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet
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