I am a dynamic, digital marketing expert with over 10 years of experience creating organic growth strategies, with an emphasis on social media.
I am a dynamic, digital marketing expert with over 10 years of experience creating organic growth strategies, with an emphasis on social media.
I have a proven track record of driving engagement and conversions through innovative content strategies tailored to client objectives. I thrive in fast-paced environments and excel at providing custom consultation and strategic recommendations for continuous optimization.
This is a portfolio of some of the work I have done for social media accounts across various clients. The work ranges from copywriting, content creation, UGC network creation, and more. resume pdf socialmedia socialmediastrategy
First Page Strategy was the full-service digital marketing team for Incfile (now BizE e), a $100M ARR business formation technology company. I developed and executed a comprehensive social media strategy for Incfile to nearly double the annual social media impressions. I led a team of copywriters, content creators, and community managers to consistently exceed quarterly KPIs and deliver monthly progress reports to the executive leadership team. I identified emerging behavioral trends by integrating additional channels like Pinterest and TikTok, achieving a 171x increase in impressions and generating $195,000 in new revenue. I also established and managed a Content Creation Partnership program that produced consistent and highly engaging video content.
Rainbow Roofs is a woman-owned real estate investing company focused on residential multi-family units in Philadelphia. As Managing Partner, I manage stakeholder and financial institution relationships to secure project funding, while overseeing project teams to ensure timely, on-budget completion of construction. I also conduct market research to identify investment opportunities, implement operational efficiencies and cost-control measures to enhance profitability within the portfolio, and develop and execute marketing strategies, including social media content creation, to boost brand visibility, attract investors, and maintain high occupancy rates.
VVITCH Digital is a digital marketing agency specializing in marketing strategy, web design, and social media. As Director Of Brand Strategy And Social Media (Freelance), I oversee social media and digital content strategies that align with client brand guidelines, achieving a 2,501% year-over-year increase in social media link engagement for top clients. I provide creative and tactical guidance for clients' social and digital initiatives, ensuring alignment with target audiences. I manage collaboration among creative, web, and content teams to consistently exceed client objectives. I partner with account and leadership stakeholders to drive new business pitches, leading to a 27% increase in agency revenue through optimized B2C and B2B campaign strategies.
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