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I am a seasoned communicator and strategist with over 20 years of experience working across corporate, agency, public, private, and government sectors. I specialize in operationalizing communications to bring structure and discipline, leveraging data and analytics to demonstrate the value of communication efforts. I am passionate about leading teams and fostering professional development to empower every member. Throughout my career, I have successfully built and grown communications teams and budgets, developed strong media relations, and managed high-impact communications strategies across various industries, particularly healthcare. I excel in executive communications, crisis management, and integrating communications with broader business objectives for maximum impact.…I am a seasoned communicator and strategist with over 20 years of experience working across corporate, agency, public, private, and government sectors. I specialize in operationalizing communications to bring structure and discipline, leveraging data and analytics to demonstrate the value of communication efforts. I am passionate about leading teams and fostering professional development to empower every member. Throughout my career, I have successfully built and grown communications teams and budgets, developed strong media relations, and managed high-impact communications strategies across various industries, particularly healthcare. I excel in executive communications, crisis management, and integrating communications with broader business objectives for maximum impact.

Kate Wilson Stabrawa

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I am a seasoned communicator and strategist with over 20 years of experience working across corporate, agency, public, private, and government sectors. I specialize in operationalizing communications to bring structure and discipline, leveraging data and analytics to demonstrate the value of communication efforts. I am passionate about leading teams and fostering professional development to empower every member. Throughout my career, I have successfully built and grown communications teams and budgets, developed strong media relations, and managed high-impact communications strategies across various industries, particularly healthcare. I excel in executive communications, crisis management, and integrating communications with broader business objectives for maximum impact.…I am a seasoned communicator and strategist with over 20 years of experience working across corporate, agency, public, private, and government sectors. I specialize in operationalizing communications to bring structure and discipline, leveraging data and analytics to demonstrate the value of communication efforts. I am passionate about leading teams and fostering professional development to empower every member. Throughout my career, I have successfully built and grown communications teams and budgets, developed strong media relations, and managed high-impact communications strategies across various industries, particularly healthcare. I excel in executive communications, crisis management, and integrating communications with broader business objectives for maximum impact.

Available to hire

I am a seasoned communicator and strategist with over 20 years of experience working across corporate, agency, public, private, and government sectors. I specialize in operationalizing communications to bring structure and discipline, leveraging data and analytics to demonstrate the value of communication efforts. I am passionate about leading teams and fostering professional development to empower every member.

Throughout my career, I have successfully built and grown communications teams and budgets, developed strong media relations, and managed high-impact communications strategies across various industries, particularly healthcare. I excel in executive communications, crisis management, and integrating communications with broader business objectives for maximum impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Founder and President at Horseshoe Communications

August 1, 2022 - Present

Founded and lead Horseshoe Communications, providing consultation, planning, and strategic communications across industries with a focus on healthcare. Specialized in media relations and storytelling emphasizing value-based care, biotech, and healthcare innovation. Provided expert services in M&A communications, announcements, launch planning, and issues management. Developed strong in-house relationships to fulfill client and business communications needs. Clients include major healthcare and biotech organizations with notable media coverage across prominent outlets.

Head of Communications and PR at Natera

July 31, 2022 - August 21, 2025

Developed and led media strategy for Natera, driving extensive coverage in national and trade media. Managed communications function including external communications, reputation management, internal communications, social media, awards, ESG efforts, and CSR reporting. Handled issues, reputation, and crisis communications across multiple platforms. Built structured corporate communications processes and strengthened executive and stakeholder communications. Successfully doubled proactive positive media exposure within one year.

Senior Director, Communications at DaVita

March 31, 2021 - August 21, 2025

Led the communications strategy for this Fortune 500 company, directing a team of 17 in external and internal communications, reputation management, risk and crisis mitigation, media relations, and awards. Supported policy narrative development in Washington, D.C. Managed cross-functional communications for enterprise-impacting issues including litigation, M&A, and divestitures. Implemented operational discipline with data-driven measurement of communications effectiveness. Integrated internal communications to engage 65,000 global teammates through diverse channels. Developed key analytics dashboards and media quality indices to align communications with business outcomes.

External Communications Director at DaVita

November 1, 2016 - August 21, 2025

Established the foundation of DaVita's media relations program, expanding team capabilities and media coverage reach. Managed earned and social media efforts, securing coverage in major national outlets. Focused on media strategy, clinical storytelling, community and culture narratives, and executive communications. Led marketing communications supporting clinical differentiation and quality, achieving nearly 100 media stories post federal quality rating system launch.

Account Director at Ogilvy Public Relations Worldwide

July 1, 2013 - August 21, 2025

Led partnership and outreach efforts for the Denver regional office of the Agency for Healthcare Research and Quality. Developed and secured over 100 high-impact partnerships exceeding targets within 2.5 years, representing diverse healthcare and minority groups across a 12-state region. Created strategic partnership plans for long-term engagement and impact.

Public Relations Manager at Cigna

January 1, 2011 - August 21, 2025

Managed media and community relations across the Rocky Mountain and Pacific Northwest regions, securing proactive and positive coverage in multiple states. Helped establish Cigna’s social media presence through pilot programs on platforms such as Twitter, Facebook, and YouTube. Provided counsel on consumer and social media strategies and supported regional product teams in public relations initiatives.

Counselor at JohnstonWells Public Relations

June 1, 2008 - August 21, 2025

Secured national, local, and trade media placements for clients across multiple industries including consumer products, telecommunications, healthcare, architecture, and technology. Built strategic media and community relationships and provided account management support for major clients including Qwest Communications and Dreyer’s Grand Ice Cream.