Kate Wilson Stabrawa

Founded and lead Horseshoe Communications, providing consultation, planning, and strategic communications across industries with a focus on healthcare. Specialized in media relations and storytelling emphasizing value-based care, biotech, and healthcare innovation. Provided expert services in M&A communications, announcements, launch planning, and issues management. Developed strong in-house relationships to fulfill client and business communications needs. Clients include major healthcare and biotech organizations with notable media coverage across prominent outlets.

Developed and led media strategy for Natera, driving extensive coverage in national and trade media. Managed communications function including external communications, reputation management, internal communications, social media, awards, ESG efforts, and CSR reporting. Handled issues, reputation, and crisis communications across multiple platforms. Built structured corporate communications processes and strengthened executive and stakeholder communications. Successfully doubled proactive positive media exposure within one year.

Led the communications strategy for this Fortune 500 company, directing a team of 17 in external and internal communications, reputation management, risk and crisis mitigation, media relations, and awards. Supported policy narrative development in Washington, D.C. Managed cross-functional communications for enterprise-impacting issues including litigation, M&A, and divestitures. Implemented operational discipline with data-driven measurement of communications effectiveness. Integrated internal communications to engage 65,000 global teammates through diverse channels. Developed key analytics dashboards and media quality indices to align communications with business outcomes.