Available to hire
Senior Graphic Designer specializing in brand identity, packaging, and marketing design. I build cohesive brand systems and translate them across print, digital, social, and email campaigns with a focus on thoughtful typography, strong visual storytelling, and business impact.
I enjoy partnering with founders and marketing teams to develop creative campaigns and design systems that help clients scale. From concept to print-ready production, I bring aesthetic integrity and practical production insight to every project.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Design Manager at Centurion Selection – Construction and Property Recruitment
January 1, 2023 - December 31, 2025Led the development and rollout of the company’s visual identity across marketing channels. Designed marketing assets across social media, email campaigns, presentations, and digital and print collateral. Conceptualized and executed marketing campaigns in collaboration with internal teams and external creatives. Oversaw the website rebrand, ensuring visual consistency and improved user engagement. Designed a new visual identity, strengthening brand recognition and generating positive feedback. Led creative direction for the Super Bowl campaign, increasing brand visibility and driving website traffic.
Senior Freelance Graphic Designer at whatkatedesigns.com
January 1, 2023 - PresentPartner with founders and marketing teams to develop brand identities, packaging, and marketing assets across print and digital channels. Design cohesive brand systems applied across social media, email campaigns, websites, and marketing collateral. Conceptualize and deliver creative campaigns supporting brand growth and audience engagement. Produce print-ready artwork for packaging, signage, and marketing materials, managing production where required. Develop visual identities and brand guidelines to ensure consistent communication across digital and physical touchpoints. Create campaign and content design systems enabling clients to scale marketing output across channels.
Marketing Design Manager at Centurion Selection
January 1, 2023 - PresentLed the development and rollout of the company’s visual identity across marketing channels. Designed marketing assets across social media, email campaigns, presentations, and digital and print collateral. Conceptualized and executed marketing campaigns in collaboration with internal teams and external creatives. Oversaw the website rebrand, ensuring visual consistency and improved user engagement. Designed a new visual identity, strengthening brand recognition and generating positive feedback. Led creative direction for the Super Bowl campaign, increasing brand visibility and driving website traffic.
Senior Freelance Graphic Designer at What Kate Design
January 1, 2023 - PresentPartner with founders and marketing teams to develop brand identities, packaging, and marketing assets across print and digital channels. Design cohesive brand systems applied across social media, email campaigns, websites, and marketing collateral. Conceptualize and deliver creative campaigns supporting brand growth and audience engagement. Produce print-ready artwork for packaging, signage, and marketing materials, managing production where required. Develop visual identities and brand guidelines to ensure consistent communication across digital and physical touchpoints. Create campaign and content design systems enabling clients to scale their marketing output across channels.
Lead Packaging Designer at Tropic Skincare — Award-winning Beauty & Skincare Company
March 1, 2021 - December 31, 2022Created and developed packaging concepts from ideation through implementation. Simplified complex concepts into engaging, audience-focused designs. Presented seasonal packaging concepts to executives and stakeholders, balancing creative integrity with business objectives. Managed a team of designers and artworkers; oversaw print runs to ensure color accuracy and material quality. Led a full portfolio rebrand across skincare and haircare ranges. Championed eco-friendly packaging solutions to meet sustainability goals. Promoted from Senior Graphic Designer to Lead Packaging Designer.
Head of Packaging Design at Tropic Skincare
March 1, 2021 - December 1, 2022Created and developed packaging concepts from ideation through implementation. Simplified complex concepts into engaging, audience-focused designs. Presented seasonal packaging concepts to executives and stakeholders, balancing creative integrity with business objectives. Managed a team of designers and artworkers; oversaw print runs to ensure color accuracy and material quality. Led a full portfolio rebrand across skincare and haircare ranges. Championed eco-friendly packaging solutions to meet sustainability goals.
Senior Graphic Designer at Tynan D’Arcy — Brand & Packaging Design Agency
March 1, 2017 - February 28, 2021Developed innovative packaging and branding designs aligned with client objectives and target audiences. Worked directly with clients to translate briefs into creative concepts. Oversaw print production for packaging and collateral, ensuring color accuracy and material quality. Art directed product photo shoots and campaigns, both in studio and on location. Delivered rebranding and new product launch strategies that increased market recognition and sales. Promoted from Mid-Weight to Senior Graphic Designer.
Senior Graphic Designer at Tynan D’Arcy
March 1, 2017 - February 1, 2021Developed innovative packaging and branding designs aligned with client objectives and target audiences. Worked directly with clients to translate briefs into creative concepts. Oversaw print production for packaging and collateral, ensuring color accuracy and material quality. Art directed product photoshoots and campaigns, both in studio and on location. Delivered rebranding and new product launch strategies that increased market recognition and sales.
Graphic Designer at Porterhouse Medical — Medical Communications
September 1, 2015 - February 29, 2016Designed marketing materials for medical conferences, including presentations and POS collateral. Developed internal documents such as recruitment ads to support hiring and promote company culture.
Graphic Designer at Shopcade
September 1, 2015 - February 1, 2016Designed social media assets, weekly email layouts, and editorial campaign materials aligned with branding. Developed branded merchandise for London Fashion Week to enhance brand awareness.
Junior Graphic Designer at Shopcade — Digital Shopping & Editorial Platform
March 1, 2015 - September 30, 2015Designed social media assets, weekly email layouts, and editorial campaign materials aligned with branding. Developed branded merchandise for London Fashion Week to enhance brand awareness.
Junior Graphic Designer at Porterhouse Medical
March 1, 2015 - September 1, 2015Designed marketing materials for medical conferences, including presentations and POS collateral. Developed internal documents such as recruitment ads to support hiring and promote company culture.
Account Manager & Marketing Assistant
July 1, 2011 - December 31, 2014Managed client accounts at digital and communications agencies, supporting campaigns for brands including Debenhams, Colgate, Hertz, Yodel, and DHL. Supported marketing and promotional campaigns for the reopening of a UK department store following a full redevelopment, including launch events, promotional materials, and local media coverage. Retrained in graphic design before transitioning fully into design roles.
Account Manager & Marketing Assistant Roles at Various digital and communications agencies
July 1, 2011 - December 1, 2014Managed client accounts at digital and communications agencies, supporting campaigns for brands including Debenhams, Colgate, Hertz, Yodel, and DHL. Supported marketing and promotional campaigns for the reopening of a UK department store following a full redevelopment, including launch events, promotional materials, and local media coverage. Retrained in graphic design before transitioning fully into design roles.
Education
Graphic Design Certificate IV at Shillington College, London
January 11, 2030 - June 25, 2026BA (Hons) English with Theology at University of Winchester, UK
January 11, 2030 - June 25, 2026Graphic Design Certificate IV at Shillington College, London
January 1, 2015 - December 31, 2015BA (Hons) English with Theology (2:1) at University of Winchester, UK
January 1, 2007 - December 31, 2011Graphic Design Certificate IV at Shillington College, London
January 1, 2020 - January 1, 2021BA (Hons) English with Theology (2:1) at University of Winchester, UK
January 11, 2030 - July 21, 2026Qualifications
Graphic Design Certificate IV
January 11, 2030 - June 25, 2026Industry Experience
Consumer Goods, Professional Services, Media & Entertainment, Healthcare, Retail, Education, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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