Available to hire
I am a strategic marketing leader with over a decade of experience in brand growth and customer engagement. I’ve successfully led high-performing teams while developing integrated marketing strategies that resonate with consumers. My focus is on driving revenue through innovation and data-driven decisions. I’m passionate about translating insights into impactful campaigns to enhance market share and brand equity.
Language
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Senior Channel Strategy Manager at The Coca-Cola Company
January 1, 2024 - November 13, 2025Lead the national foodservice channel strategy, overseeing planning and execution across various channels, contributing to a 15% YoY revenue increase.
Channel Strategy Manager at The Coca-Cola Company
December 31, 2023 - December 31, 2023Collaborated with the Digital Transformation team to launch a national Digital Ordering Toolkit, improving healthy product visibility and boosting digital revenue.
Manager, Sales and Business Development at The Coca-Cola Company
April 1, 2021 - April 1, 2021Implemented a new CRM platform, increasing lead conversion by 20% and mentoring sales representatives, resulting in a 15% increase in productivity.
Regional Marketing Manager at Suja Juice
January 31, 2019 - January 31, 2019Managed a 15-person team, driving a 40% year-over-year revenue growth through territory expansion and marketing promotions.
Education
Master of Business Administration (MBA) at Colorado State University
January 1, 2019 - January 1, 2022Bachelor of Arts at James Madison University
January 1, 2009 - January 1, 2013Certificate in Spanish Language and Literature at Universidad de Salamanca, Spain
January 1, 2012 - January 1, 2012Qualifications
Coca-Cola Digital Navigator
January 11, 2030 - November 13, 2025Google Analytics for Beginners
January 11, 2030 - November 13, 2025Google Tag Manager Fundamentals
January 11, 2030 - November 13, 2025Google Ads Display Certification
January 11, 2030 - November 13, 2025Industry Experience
Consumer Goods, Media & Entertainment, Education
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