Oregon Tech Recruitment Campaign

This project explores how typography and disciplined motion design can carry an entire narrative without relying on imagery or complex graphics. The commercial was developed as a recruitment piece for Oregon Institute of Technology, highlighting the institution’s identity as Oregon’s only polytechnic university.
The core concept visualizes the broken promise between college and career. The film opens on a stark black screen where the words “COLLEGE” and “CAREER” are connected by a white arrow. The arrow fractures at its center, symbolizing the growing disconnect between traditional education and real-world outcomes. From that moment, the visual language transitions from monochrome tension into Oregon Tech’s navy and gold, representing a solution-driven educational model.