Hello! I’m Katerina Fytili, a creative director with extensive experienceleading the creative process from concept to completion. I excel at directing multidisciplinary teams to deliver cohesive visuals across magazines, branding, digital content, and multimedia campaigns. I’m passionate about shaping brand identity, refining layouts, and mentoring designers to elevate every project. I thrive in collaborative environments and enjoy translating client goals into compelling design solutions. Fluent in English and Greek, I bring a strategic, hands-on approach to storytelling through visuals and a track record of delivering on-time design excellence for hospitality, publishing, and tech-forward brands.

Katerina Fytili

Hello! I’m Katerina Fytili, a creative director with extensive experienceleading the creative process from concept to completion. I excel at directing multidisciplinary teams to deliver cohesive visuals across magazines, branding, digital content, and multimedia campaigns. I’m passionate about shaping brand identity, refining layouts, and mentoring designers to elevate every project. I thrive in collaborative environments and enjoy translating client goals into compelling design solutions. Fluent in English and Greek, I bring a strategic, hands-on approach to storytelling through visuals and a track record of delivering on-time design excellence for hospitality, publishing, and tech-forward brands.

Available to hire

Hello! I’m Katerina Fytili, a creative director with extensive experienceleading the creative process from concept to completion. I excel at directing multidisciplinary teams to deliver cohesive visuals across magazines, branding, digital content, and multimedia campaigns. I’m passionate about shaping brand identity, refining layouts, and mentoring designers to elevate every project.

I thrive in collaborative environments and enjoy translating client goals into compelling design solutions. Fluent in English and Greek, I bring a strategic, hands-on approach to storytelling through visuals and a track record of delivering on-time design excellence for hospitality, publishing, and tech-forward brands.

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Language

English
Advanced

Work Experience

Creative Director at Alinian Group- Fortune Group
April 1, 2024 - June 13, 2024
Head of creative for both companies involving site redesigning, logotype design, illustrations, corporate magazines and brochures, event branding for “XENIA” exhibition, creative presentations, posters, and banners.
Creative Director at Newspaper “TO BHMA ΤΗΣ ΚΥΡΙΑΚΗΣ”
March 1, 2024 - November 30, 2024
Designed new watch magazine layout for “SIXTY” Magazine including illustrations and contributed illustrations for Woman website “GRACE”.
Creative Director at Alpha Editions Company
September 1, 2012 - February 29, 2024
Handled car reviews and news magazine “4ΤΡΟΧΟΙ” pagination and illustrations; lifestyle and culture website provocateur.gr redesign and new logotype design; layout redesign for “Elle” Magazine Greek Edition; site layout planning, logotype and illustrations for “thenotebook.gr”; layout redesign for TV programme magazine “7ΜέρεςTV”.
Art Director at Various Projects Including Rally Acropolis, AUTO BILD
January 1, 2011 - December 31, 2013
Art director for the official event of Rally Acropolis 2011 & 2013, AUTO BILD & AUTO BILD Classic 2011; event branding for Hellenic Car of the Year, creative assets including posters and banners for various magazines and events.
Assistant Art Director at Τεχνικές Eκδόσεις Company
March 1, 2010 - September 30, 2012
Pagination and illustrations for car reviews and news magazine “4ΤΡΟΧΟΙ”.
Assistant Art Director at Pegasus Magazines Publications Company
March 1, 2007 - November 30, 2009
Supported in art direction for magazines such as “ELLE A TABLE” and “ELLE ACCESSORIES”.
Graphic Designer at Pegasus Magazines Publications Company
November 1, 2001 - December 31, 2009
Pagination, collage and illustrations for “ELLE” Magazine Greek Edition and “ELLE DECORATION” Greek Edition; pagination for Procter&Gamble Magazine “ΕΠΙΘΥΜΙΕΣ”.
Art Director - Senior Graphic Designer at Zeus Hotels and Resorts
June 1, 2025 - Present
Lead creative for corporate magazines and brochures, corporate videos, posters, banners, and creative presentations. Responsible for social media templates, hotel information channels videos, and hotel collaterals. Coordinates with internal teams on brand standards and multimedia campaigns; oversees production timelines and quality control; mentors junior designers.
Head of Creative at Alinian Group - Fortune Group
April 1, 2024 - May 1, 2025
Oversee creative direction for both brands, including site redesigns, logotype design, illustrations, and corporate magazines and brochures. Led event branding for XENIA exhibition (Ninios Architects, The Hub); created creative presentations, posters, and banners.
Art Director / Graphic Designer at TO BHMA ΤΗΣ ΚΥΡΙΑΚΗΣ
March 1, 2024 - November 1, 2024
SIXTY Magazine: design and illustrations for a new watch magazine.
Art Director / Graphic Designer at Alpha Editions Company – Τεχνικές Eκδόσεις
September 1, 2012 - February 1, 2024
Car reviews and news magazine “4ΤΡΟΧΟΙ”: Pagination, illustrations; Provocateur.gr: Site redesign, new logotype design, illustrations; Elle Greek Edition: Layout redesigning; Thenotebook.gr: Site layout planning, logotype design, illustrations; TV programme magazine “7ΜέρεςTV”: Layout redesigning.
Art Director at Rally Acropolis Official Event Program (AUTO BILD / AUTO BILD Classic)
January 1, 2011 - December 31, 2011
Official event program branding, creative, posters, banners for Rally Acropolis 2011
Art Director at Rally Acropolis Official Event Program (AUTO BILD / AUTO BILD Classic)
January 1, 2013 - December 31, 2013
Official event program branding, creative, posters, banners for Rally Acropolis 2013
Assistant Art Director at Τεχνικές Eκδόσεις
March 1, 2010 - September 1, 2012
Car reviews and news magazine “4ΤΡΟΧΟΙ”: Pagination, illustrations
Art Director at Pegasus Magazines Publications Company
March 1, 2007 - November 1, 2009
“ELLE A TABLE” “ELLE ACCESSORIES”

Education

Academic degree at University of West Attica, Athens
February 1, 1998 - November 30, 2001
Academic degree in Graphic Design at University of West Attica, Athens
February 1, 1998 - November 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Consumer Goods, Other, Education, Retail, Software & Internet