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Product marketing and content strategist with 7+ years of experience helping brands find the right words, and the right strategy, to connect with their audience. With a background in product marketing, content marketing and more, I’ve delivered campaigns and messaging frameworks for international companies across tech, retail, and fintech. I combine strategic thinking with sharp copy to create content that is clear, compelling, and aligned with business goals.…Product marketing and content strategist with 7+ years of experience helping brands find the right words, and the right strategy, to connect with their audience. With a background in product marketing, content marketing and more, I’ve delivered campaigns and messaging frameworks for international companies across tech, retail, and fintech. I combine strategic thinking with sharp copy to create content that is clear, compelling, and aligned with business goals.

Katerina Raptopoulou

Product Marketer, Marketing Strategist, Content Strategist, +4

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Product marketing and content strategist with 7+ years of experience helping brands find the right words, and the right strategy, to connect with their audience. With a background in product marketing, content marketing and more, I’ve delivered campaigns and messaging frameworks for international companies across tech, retail, and fintech. I combine strategic thinking with sharp copy to create content that is clear, compelling, and aligned with business goals.…Product marketing and content strategist with 7+ years of experience helping brands find the right words, and the right strategy, to connect with their audience. With a background in product marketing, content marketing and more, I’ve delivered campaigns and messaging frameworks for international companies across tech, retail, and fintech. I combine strategic thinking with sharp copy to create content that is clear, compelling, and aligned with business goals.

Available to hire

Product marketing and content strategist with 7+ years of experience helping brands find the right words, and the right strategy, to connect with their audience. With a background in product marketing, content marketing and more, I’ve delivered campaigns and messaging frameworks for international companies across tech, retail, and fintech. I combine strategic thinking with sharp copy to create content that is clear, compelling, and aligned with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

French

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Product Marketing Specialist at QUALCO

January 1, 2023 - Present

Leading Product Marketing across multiple product lines, owning positioning, messaging, and go-to-market execution. Managing and mentoring 1 direct report, with responsibility for prioritisation, quality control, feedback and professional development. Developing and executing product launch plans and integrated marketing campaigns, ensuring consistent market positioning across channels. Partnering with Product, Sales, and Design, supported by competitive and market analysis to inform strategy.

Freelance Content Editor at Morphoses

January 1, 2022 - January 1, 2022

Crafted high quality messaging strategies to acquire, engage, and retain a diverse audience including students, tutors and parents. Produced promotional, editorial and informational content across multiple digital platforms including emails, blog posts, newsletters, and more.

Brand Content Strategist at Persado

January 1, 2021 - January 1, 2023

Generated personalized, multi-channel marketing content, analyzed campaign results, provided reports and strategic recommendations to clients. Worked for brands including NatWest, Google, YOOX, Mr. Porter, Marks & Spencer, Rappi, Emirates NDB and more. Collaborated closely with Operations, Customer Success and Data Science teams to deliver value to Persado’s customers.

PR & Content Manager at Endeavor Greece

January 1, 2021 - Present

Developed the company’s online & offline content strategy, maintaining a content calendar in line with the wider marketing targets. Initiated & maintained contacts in the local and foreign press, composed press releases & led the NGO’s participation in national panels and forums.

Associate, Marketing & Communications at Endeavor Greece

January 1, 2019 - January 1, 2021

Adapted and implemented Endeavor’s global branding strategy while partnering with creative agencies to produce marketing material. Led the production & distribution of email marketing campaigns and monthly newsletters, reaching a 10x growth in one year. Set up and updated the company’s websites to benefit SEO, executed 360 social media campaigns and tracked Google Analytics performance. Set up regular blog posts as well as a podcast series. Created content and executed promotional campaigns for both. Developed Endeavor-managed events and established Endeavor’s participation in national and regional forums (e.g. Delphi Economic Forum 2020).

Human Resources Intern at Deloitte Greece

January 1, 2018 - January 1, 2019

Collaborated with the Talent team to plan events and campaigns, as part of the employee well-being initiative. Supported the recruitment process by screening resumes, assisting in interviews and supervising recruitment tests.

Project Manager at Agoni Grammi Gonimi NGO

January 1, 2017 - January 1, 2018

Engaged in brainstorming sessions and undertook a main role in the setting up of the projects run by the NGO. Coordinated Social Responsibility projects and represented the NGO in events, openings and press conferences, nationwide.

Human Resources Intern at Human Technology

January 1, 2017 - January 1, 2017

Supported a team of Organizational Development Consultants in the preparation and implementation of executive coaching workshops.

Assistant Project Manager at Agoni Grammi Gonimi NGO

January 1, 2015 - January 1, 2016

Created and overviewed both the online content for the NGO’s websites and the offline content communicated to the press. Implemented CSR projects sponsored by Alpha Bank, Hellenic Petroleum and Rafarm and ensured they were delivered on time & within budget.