UX/UI & Web Designer based in Stockholm specializing in UI kits, responsive web platforms, and AI-integrated design workflows. She turns complex business ideas into clean, user-centered digital solutions focused on conversion-ready UX and mobile-first responsiveness.
Experienced in structured design systems (Figma), reusable UI components, and high-converting landing page design. Available exclusively for remote freelance and project-based assignments.
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UI/UX & Web Design — Concept Project
I designed a premium responsive website concept for a Scandinavian modular home brand, tailored specifically to the Swedish market.
The goal was to create a calm, editorial digital experience that combines Scandinavian minimalism with clear product communication and a strong sense of lifestyle.
My role
UI/UX Design
Web Design
Responsive Design
Art Direction
Content & Visual Direction
Figma Prototyping
Key focus
Scandinavian-inspired visual identity
Premium modular home presentation
Clear product and lifestyle storytelling
Swedish market adaptation
Sustainable materials and energy-efficient living
Nordic Mini Collection inspired by the Swedish Attefall concept
Responsive desktop and mobile experience
View the full case study on Behance:
#uidesign #uxdesign #webdesign #figma #responsivewebdesign #scandinaviandesign #minimalwebdesign
Designed a collection of product card components for e-commerce platforms, focusing on usability, visual consistency, and effective product presentation. The project explored different layout variations, information hierarchy, and UI patterns to enhance the shopping experience across desktop and mobile devices.
Full case study:
DRIVELUX is a premium car dealership concept created in English for the Swedish market. The project was designed to present a modern, trustworthy, and high-end digital showroom experience. Challenge Design a car dealership website that is visually appealing and easy to navigate, allowing users to explore cars effortlessly. Solution Created a sleek and minimal interface with a focus on usability and clarity. Structured the content to highlight vehicles, added intuitive navigation, and ensured a responsive design for all devices. Result A clean and professional website concept that enhances browsing experience and presents vehicles in a compelling way.
Full case study:
A landing page redesign concept created to explore a modern and engaging digital experience for the Nike brand. The project focused on improving visual hierarchy, product presentation, and user engagement through a clean, conversion-oriented interface.
The design process included layout planning, content structuring, and high-fidelity UI design in Figma, with a strong emphasis on responsiveness, usability, and brand consistency.
Full case study:
PLAYBOX — Scandinavian School Supplies Campaign For this project, I explored the Swedish market and analyzed the visual language commonly used in Scandinavian advertising for children’s products. The goal was to create a clean and emotionally warm campaign focused on quality, sustainability, creativity, and accessibility. The concept combines minimalist composition, soft typography, and natural color balance inspired by Nordic design principles. Special attention was given to visual clarity, reduced noise, and comfortable readability. The campaign highlights eco-conscious school supplies designed for younger children, including pencils, erasers, and pencil cases. Through calm visuals and friendly emotional direction, the project emphasizes the importance of supporting children’s creativity and imagination from an early age. The Inter typeface was selected for its modern, neutral, and highly readable appearance, while the soft pastel palette was chosen to create a calm and welcoming
Full case study:
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