Designed a collection of product card components for e-commerce platforms, focusing on usability, visual consistency, and effective product presentation. The project explored different layout variations, information hierarchy, and UI patterns to enhance the shopping experience across desktop and mobile devices.
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A landing page redesign concept created to explore a modern and engaging digital experience for the Nike brand. The project focused on improving visual hierarchy, product presentation, and user engagement through a clean, conversion-oriented interface.
The design process included layout planning, content structuring, and high-fidelity UI design in Figma, with a strong emphasis on responsiveness, usability, and brand consistency.

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Designed a modern landing page for a modular housing company, focusing on clear information hierarchy, visual appeal, and conversion-driven user experience. The project included page structure design, wireframing, and high-fidelity UI creation in Figma, with a strong emphasis on usability and responsive design.

Tools: Figma

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DRIVELUX is a premium car dealership concept created in English for the Swedish market. The project was designed to present a modern, trustworthy, and high-end digital showroom experience. Challenge Design a car dealership website that is visually appealing and easy to navigate, allowing users to explore cars effortlessly. Solution Created a sleek and minimal interface with a focus on usability and clarity. Structured the content to highlight vehicles, added intuitive navigation, and ensured a responsive design for all devices. Result A clean and professional website concept that enhances browsing experience and presents vehicles in a compelling way.
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PLAYBOX — Scandinavian School Supplies Campaign For this project, I explored the Swedish market and analyzed the visual language commonly used in Scandinavian advertising for children’s products. The goal was to create a clean and emotionally warm campaign focused on quality, sustainability, creativity, and accessibility. The concept combines minimalist composition, soft typography, and natural color balance inspired by Nordic design principles. Special attention was given to visual clarity, reduced noise, and comfortable readability. The campaign highlights eco-conscious school supplies designed for younger children, including pencils, erasers, and pencil cases. Through calm visuals and friendly emotional direction, the project emphasizes the importance of supporting children’s creativity and imagination from an early age. The Inter typeface was selected for its modern, neutral, and highly readable appearance, while the soft pastel palette was chosen to create a calm and welcoming
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