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Hi there! I’m Kateryna, a results-driven marketer specializing in PPC and performance marketing for B2B and B2C brands. I design and optimize Google, LinkedIn, and Meta campaigns, streamline analytics, and improve user experience to boost CTR and conversions. Based in Helsinki, Finland, I partner with Finnish and international clients, delivering data-driven strategies and hands-on campaign execution. I love turning complex data into actionable insights and helping teams scale growth with a focus on data integrity and ROI.…Hi there! I’m Kateryna, a results-driven marketer specializing in PPC and performance marketing for B2B and B2C brands. I design and optimize Google, LinkedIn, and Meta campaigns, streamline analytics, and improve user experience to boost CTR and conversions. Based in Helsinki, Finland, I partner with Finnish and international clients, delivering data-driven strategies and hands-on campaign execution. I love turning complex data into actionable insights and helping teams scale growth with a focus on data integrity and ROI.

Kateryna Shchuka

Growth Marketer, Digital Marketer, PPC Manager, +2

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Hi there! I’m Kateryna, a results-driven marketer specializing in PPC and performance marketing for B2B and B2C brands. I design and optimize Google, LinkedIn, and Meta campaigns, streamline analytics, and improve user experience to boost CTR and conversions. Based in Helsinki, Finland, I partner with Finnish and international clients, delivering data-driven strategies and hands-on campaign execution. I love turning complex data into actionable insights and helping teams scale growth with a focus on data integrity and ROI.…Hi there! I’m Kateryna, a results-driven marketer specializing in PPC and performance marketing for B2B and B2C brands. I design and optimize Google, LinkedIn, and Meta campaigns, streamline analytics, and improve user experience to boost CTR and conversions. Based in Helsinki, Finland, I partner with Finnish and international clients, delivering data-driven strategies and hands-on campaign execution. I love turning complex data into actionable insights and helping teams scale growth with a focus on data integrity and ROI.

Available to hire

Hi there! I’m Kateryna, a results-driven marketer specializing in PPC and performance marketing for B2B and B2C brands. I design and optimize Google, LinkedIn, and Meta campaigns, streamline analytics, and improve user experience to boost CTR and conversions.

Based in Helsinki, Finland, I partner with Finnish and international clients, delivering data-driven strategies and hands-on campaign execution. I love turning complex data into actionable insights and helping teams scale growth with a focus on data integrity and ROI.

Skills

Google Ads

GA4

Experience Level

Google Ads

Expert

GA4

Expert

Language

Ukrainian

Fluent

Russian

Fluent

English

Fluent

Work Experience

PPC / Performance Marketing Specialist at First Port Group

February 1, 2024 - Present

Lead generation and paid media specialist focusing on B2B and B2C campaigns. Developed LinkedIn and Google Ads strategies for Finnish agencies, achieving a CTR of 0.31% above regional benchmarks. Implemented end-to-end GA4 and GTM tracking ensuring data integrity across customer lifecycle. Supervised ad serving and real-time monitoring for high-traffic placements with 99.9% uptime across international publisher sites. Diagnosed and repaired complex tracking issues using JavaScript, reducing ad delivery errors by 15%. Generated a 30.3% conversion rate and 865 total bookings across Search and Performance Max for a US-based beauty salon.