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I am a strategic, creative, and results-driven marketing professional with over 9 years of experience in driving high-impact campaigns, building brand presence, and increasing audience engagement. I have a proven track record in growing audiences, driving sales, and managing multi-channel content that aligns with business goals and industry trends. Recently, I lead digital marketing efforts for large-scale events, collaborating with paid media agencies and brand partners to deliver successful campaigns and manage creative production. I am passionate about creating engaging content and using data-driven insights to optimize marketing strategies and deliver measurable results.…I am a strategic, creative, and results-driven marketing professional with over 9 years of experience in driving high-impact campaigns, building brand presence, and increasing audience engagement. I have a proven track record in growing audiences, driving sales, and managing multi-channel content that aligns with business goals and industry trends. Recently, I lead digital marketing efforts for large-scale events, collaborating with paid media agencies and brand partners to deliver successful campaigns and manage creative production. I am passionate about creating engaging content and using data-driven insights to optimize marketing strategies and deliver measurable results.

Kate Thornley

Digital Marketer, Marketing Strategist, Social Media Manager, +4

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I am a strategic, creative, and results-driven marketing professional with over 9 years of experience in driving high-impact campaigns, building brand presence, and increasing audience engagement. I have a proven track record in growing audiences, driving sales, and managing multi-channel content that aligns with business goals and industry trends. Recently, I lead digital marketing efforts for large-scale events, collaborating with paid media agencies and brand partners to deliver successful campaigns and manage creative production. I am passionate about creating engaging content and using data-driven insights to optimize marketing strategies and deliver measurable results.…I am a strategic, creative, and results-driven marketing professional with over 9 years of experience in driving high-impact campaigns, building brand presence, and increasing audience engagement. I have a proven track record in growing audiences, driving sales, and managing multi-channel content that aligns with business goals and industry trends. Recently, I lead digital marketing efforts for large-scale events, collaborating with paid media agencies and brand partners to deliver successful campaigns and manage creative production. I am passionate about creating engaging content and using data-driven insights to optimize marketing strategies and deliver measurable results.

Available to hire

I am a strategic, creative, and results-driven marketing professional with over 9 years of experience in driving high-impact campaigns, building brand presence, and increasing audience engagement. I have a proven track record in growing audiences, driving sales, and managing multi-channel content that aligns with business goals and industry trends.

Recently, I lead digital marketing efforts for large-scale events, collaborating with paid media agencies and brand partners to deliver successful campaigns and manage creative production. I am passionate about creating engaging content and using data-driven insights to optimize marketing strategies and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Marketing Officer and Social Media Manager at The University of Manchester

January 1, 2024 - July 16, 2025

Led the digital strategy for The Faculty of Humanities, driving a 1036% increase in reach and a 1562% boost in engagement across key channels. Managed all digital comms platforms, including social media, email, and website, promoting academic courses, events, and brand campaigns. Planned and executed marketing campaigns for University events and open days. Directed the creation of multimedia content such as videos, podcasts, animations, and blogs, ensuring consistency with brand tone and strategic objectives.

Digital Marketing Manager at Co-op Live

January 1, 2024 - Present

Led end-to-end campaigns for high-profile events across music, sports, and comedy to increase ticket sales. Developed and implemented the digital strategy for the UK’s largest arena, delivering a 1400% increase in reach, 532% boost in engagement, and 339% follower growth. Collaborated with paid media agencies to implement ad spend across Meta on key shows and genres. Directed high-profile content collaborations with brand partners such as Bentley, Smirnoff, Sky, and Adidas, ensuring full delivery of contractual marketing rights. Managed the production of creative assets and ensured alignment with brand identity. Produced and managed live event coverage for globally recognised events including the MTV EMAs, WWE, and major arena concerts, driving real-time engagement and brand visibility. Monitored and reported on KPIs, delivering analytics reports to stakeholders and partners to inform strategy, optimise performance, and demonstrate ROI.

Media and Web Content Officer at Stockport Council

January 1, 2021 - July 16, 2025

Managed digital channels including social media, email, and website, ensuring consistent, timely public communication. Planned and executed cross-channel campaigns including social media, email marketing, and digital out-of-home (DOOH). Handled media relations, responding to press enquiries and drafting press releases to maintain clear and accurate brand messaging. Created digital and print assets including blogs, videos, flyers, and ad creative for public service and community campaigns.