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I build brand identity systems that hold up from founding concept through execution across web, product, and physical touchpoints. I define the language first, so the look and feel feel real—not just aesthetic. I deliver complete visual identities from zero, direct art and creative strategy for campaigns across print, digital, OOH, and video/live events, and present brand strategy directly to founders, C-level, and board-level stakeholders. I actively practice AI for ideation and concept development and bring strong brand consistency and governance to every rollout.…I build brand identity systems that hold up from founding concept through execution across web, product, and physical touchpoints. I define the language first, so the look and feel feel real—not just aesthetic. I deliver complete visual identities from zero, direct art and creative strategy for campaigns across print, digital, OOH, and video/live events, and present brand strategy directly to founders, C-level, and board-level stakeholders. I actively practice AI for ideation and concept development and bring strong brand consistency and governance to every rollout.

Katharina Maria

Brand Designer, Creative Director, Art Director, +3

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I build brand identity systems that hold up from founding concept through execution across web, product, and physical touchpoints. I define the language first, so the look and feel feel real—not just aesthetic. I deliver complete visual identities from zero, direct art and creative strategy for campaigns across print, digital, OOH, and video/live events, and present brand strategy directly to founders, C-level, and board-level stakeholders. I actively practice AI for ideation and concept development and bring strong brand consistency and governance to every rollout.…I build brand identity systems that hold up from founding concept through execution across web, product, and physical touchpoints. I define the language first, so the look and feel feel real—not just aesthetic. I deliver complete visual identities from zero, direct art and creative strategy for campaigns across print, digital, OOH, and video/live events, and present brand strategy directly to founders, C-level, and board-level stakeholders. I actively practice AI for ideation and concept development and bring strong brand consistency and governance to every rollout.

Available to hire

I build brand identity systems that hold up from founding concept through execution across web, product, and physical touchpoints. I define the language first, so the look and feel feel real—not just aesthetic.

I deliver complete visual identities from zero, direct art and creative strategy for campaigns across print, digital, OOH, and video/live events, and present brand strategy directly to founders, C-level, and board-level stakeholders. I actively practice AI for ideation and concept development and bring strong brand consistency and governance to every rollout.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Spanish; Castilian

Advanced

Italian

Intermediate

Work Experience

Independent Brand Designer & Creative Director

January 1, 2026 - Present

Self-directed practice in hospitality, lifestyle, and early-stage brand identity and creative direction. Develops brand identity systems (logo and visual language, typography and color systems, brand guidelines and governance, art direction and visual strategy) and supports rollout across digital/web, print, OOH, and campaigns. Builds component and asset systems and delivers messaging hierarchy and creative rationale to stakeholders. Works using Adobe tools and AI-assisted workflows for identification and concept development.

Senior Brand Designer & Global Brand Manager at FunPlus International AG

October 1, 2021 - February 1, 2026

Led brand identity strategy and global brand management for interactive entertainment, operating across 10+ international markets. Built complete brand identity systems from scratch (logo, visual language, color and typography systems, components/library, brand bible, messaging hierarchy) and deployed simultaneously across markets. Directed brand creative across campaigns, OOH, digital, video, live events, and trade to maintain consistent identity across touchpoints. Managed internal creative teams and external agencies, with full ownership of visual output quality and brand consistency. Presented brand strategy and creative direction to founders, C-level, and regional teams; managed cultural partnerships and end-to-end alignment per collaboration.

Head of Design / Identity & Creative Direction at Englmann Fashion Consulting / Unit unspecified

January 1, 2013 - January 1, 2023

Brand identity and creative direction for Condé Nast Vogue (DE/UA/HK), Nike, L'Oréal Paris, and Wolford, supporting multi-market campaign art direction. Built lightweight brand identity and product design systems from scratch for a German luxury accessories brand with three product lines. Contributed to fashion identity projects and creative direction for sustainable luxury fashion (e.g., Studio Karen Jessen) including visual language and art direction aligned with fashion week and industry awards.

Brand Identity Strategy & C-level Creative Direction (brand engagement projects) at Supers t r uct Entertainment / Ziget

January 1, 2013 - January 1, 2023

Provided brand identity strategy and C-level creative direction for Europe’s largest live culture platform (70+ global events). Delivered end-to-end brand identity development for founders and early-stage ventures—from positioning through visual system, guidelines, and digital assets—covering communications and consistent deployment across a large event footprint. Included founder presentation and organizational alignment.

Brand Identity & Art Direction (Sustainable luxury fashion) at Studio Karen Jessen / Ben u Berlin

January 1, 2013 - January 1, 2023

Created full brand identity, visual language, and art direction for sustainable luxury fashion, including coverage for Vogue Salon (Milan Fashion Week) and recognition including a 2017 German Fashion Council Award.