I'm Katharine, a multilingual digital specialist with 6+ years of experience in UX, content design, SEO and website product management. I turn complex products into intuitive, user-centred journeys and collaborate with developers, designers, and translators to deliver multilingual digital experiences that meet business goals. I thrive in agile environments and enjoy bridging gaps between technical teams and content stakeholders to ensure clear, impactful outcomes. I'm seeking purpose-led opportunities where I can grow further, contribute to meaningful products, and continue to develop my skills across UX, content strategy, and growth. I bring a proactive, collaborative mindset, a passion for language-driven design, and a track record of delivering impact through thoughtful design and data-informed optimization.

Katharine Blackshaw

I'm Katharine, a multilingual digital specialist with 6+ years of experience in UX, content design, SEO and website product management. I turn complex products into intuitive, user-centred journeys and collaborate with developers, designers, and translators to deliver multilingual digital experiences that meet business goals. I thrive in agile environments and enjoy bridging gaps between technical teams and content stakeholders to ensure clear, impactful outcomes. I'm seeking purpose-led opportunities where I can grow further, contribute to meaningful products, and continue to develop my skills across UX, content strategy, and growth. I bring a proactive, collaborative mindset, a passion for language-driven design, and a track record of delivering impact through thoughtful design and data-informed optimization.

Available to hire

I’m Katharine, a multilingual digital specialist with 6+ years of experience in UX, content design, SEO and website product management. I turn complex products into intuitive, user-centred journeys and collaborate with developers, designers, and translators to deliver multilingual digital experiences that meet business goals. I thrive in agile environments and enjoy bridging gaps between technical teams and content stakeholders to ensure clear, impactful outcomes.

I’m seeking purpose-led opportunities where I can grow further, contribute to meaningful products, and continue to develop my skills across UX, content strategy, and growth. I bring a proactive, collaborative mindset, a passion for language-driven design, and a track record of delivering impact through thoughtful design and data-informed optimization.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
French
Fluent
German
Fluent

Work Experience

Senior Product Content Designer at Statista
July 1, 2024 - Present
Leading end-to-end coordination for a major multilingual website relaunch, coordinating developers, designers, product teams, and stakeholders to deliver a new multilingual platform. Designing and optimizing new website components and user-facing features using UX and content design best practices. Served as liaison between technical teams and content stakeholders to identify front-end bugs, UX issues, and functional gaps during QA. Established content governance ensuring consistency and SEO best practices across the site. Managed translation workflows and timelines with translators, content managers, and design teams to produce high-quality landing pages and transactional flows. Owned content design for user journeys, including writing and optimizing landing pages, product flows, transactional emails, and marketing assets aligned to business objectives. Delivered internal workshops on SEO, data analysis, and advanced Excel.
Senior SEO Specialist at mammaly
August 1, 2022 - August 1, 2023
Developed content strategy and project management for the German market; grew organic blog traffic by +114% QoQ and produced blog content generating ~10k monthly organic sessions. Initiated and led development of an interactive quiz feature to drive lead generation, coordinating cross-functional teams (developer, UX designer, writer) and defining quiz logic. Designed wireframes, content layouts, and visual elements in Figma to support content-driven customer journeys; collaborated with developers and designers to implement SEO and UX optimisations.
SEO & Communications Manager at EdelOptics
May 1, 2020 - July 1, 2022
Created website content and communications materials for UK/US markets, including landing pages, blog posts, newsletters, ad copy and social media. Performed SEO content writing for website and blog, and managed backlink campaigns. Achieved 18% YOY organic traffic growth through technical and content SEO improvements. Managed SEO tracking with Excel, Google Analytics, and Contentsquare.
Marketing Communications Intern at Bertelsmann Arvato
February 1, 2020 - April 30, 2020
Managed B2B marketing analysis and market research; supported the team in Excel analytics, SEO, B2B marketing, social media, internal/external communications writing, and event planning for conferences and B2B events.
Country Manager UK at FITReisen GmbH
February 1, 2018 - November 1, 2019
Marketing & SEO project management (achieved 345% increase in Website Visibility YoY), marketing analysis; content writing, design & strategy for social media, blog posts, website & printed material.
Senior Product & Content Designer at Statista
July 1, 2024 - Present
Leading end-to-end coordination for a major multilingual website relaunch; designing and optimizing new website components and user-facing features; acting as liaison between technical teams and content stakeholders to identify bugs, UX issues, and gaps; coordinating workflows with translators, content managers, and design teams to publish high-quality landing and order pages for B2B products; owning content design for user journeys including landing pages, product flows, transactional emails, and marketing assets aligned to business objectives.

Education

MA (Cantab) at University of Cambridge
October 1, 2013 - June 1, 2017
MA (Cantab), Modern and Medieval Languages at University of Cambridge
October 1, 2013 - June 1, 2017

Qualifications

UX Design Certification
February 1, 2022 - March 31, 2024
Advanced Excel Formulas and Functions & Marketing Analytics
March 1, 2020 - March 31, 2020
SEO Training Series (10 modules)
June 1, 2022 - June 30, 2022
UX Design Certification (7 Courses)
February 1, 2022 - March 1, 2024
Advanced Excel Formulas and Functions & Marketing Analytics
March 1, 2020 - February 9, 2026
SEO Training Series (10 modules)
June 1, 2022 - February 9, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education