Creative marketer and art director specializing in brand, content, and campaign development across fashion, beauty, and lifestyle. I work across creative direction, photoshoot production, and content development—bringing ideas from concept through execution across digital and physical touchpoints. I also lead influencer and creator programs end-to-end, from sourcing and briefing to content direction and rollout, developing UGC and creator-led content that integrates seamlessly into both organic and paid channels. My work sits at the intersection of editorial and performance, with a focus on building content that feels considered, brand-right, and effective across channels. I’m especially drawn to projects that require both creative thinking and hands-on execution.

Katherine Steinberg

Creative marketer and art director specializing in brand, content, and campaign development across fashion, beauty, and lifestyle. I work across creative direction, photoshoot production, and content development—bringing ideas from concept through execution across digital and physical touchpoints. I also lead influencer and creator programs end-to-end, from sourcing and briefing to content direction and rollout, developing UGC and creator-led content that integrates seamlessly into both organic and paid channels. My work sits at the intersection of editorial and performance, with a focus on building content that feels considered, brand-right, and effective across channels. I’m especially drawn to projects that require both creative thinking and hands-on execution.

Available to hire

Creative marketer and art director specializing in brand, content, and campaign development across fashion, beauty, and lifestyle. I work across creative direction, photoshoot production, and content development—bringing ideas from concept through execution across digital and physical touchpoints.

I also lead influencer and creator programs end-to-end, from sourcing and briefing to content direction and rollout, developing UGC and creator-led content that integrates seamlessly into both organic and paid channels.

My work sits at the intersection of editorial and performance, with a focus on building content that feels considered, brand-right, and effective across channels. I’m especially drawn to projects that require both creative thinking and hands-on execution.

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Language

English
Fluent

Work Experience

Brand Manager at Rocksbox
January 1, 2022 - Present
Own the end-to-end marketing calendar; lead creative direction across product launches, campaigns, and partnerships spanning social, email, site, retail, and PR; oversee brand-facing work to ensure consistency in voice, aesthetics, and execution.
Brand & Influencer Marketing Manager at Rocksbox
January 1, 2022 - Present
Oversee brand and influencer initiatives; align cross-channel creative, manage end-to-end campaigns and partnerships, and drive integrated brand storytelling.
Social Media Manager at Rocksbox
January 1, 2020 - January 1, 2022
Led end-to-end organic social strategy across Meta, TikTok, Pinterest, and Reddit; developed content calendars and sourced content to drive engagement and growth.
Influencer Marketing Associate at Zyper
January 1, 2019 - January 1, 2020
Agency account management; led end-to-end creator campaigns for Sephora Collection, Net-A-Porter, and Pacifica Beauty. Campaign strategy & scale: Managed 30+ creator programs per campaign from concept through reporting.
Social & Influencer Marketing Coordinator at Volition Beauty
January 1, 2019 - January 1, 2019
Managed gifting and UGC programs for 100+ creators; social & community management, including customer-facing copy and real-time responses.

Education

MBA at University of San Francisco
January 1, 2018 - January 1, 2020
B.A. in Cultural Anthropology at University of California, Santa Cruz
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services