Katherine Lin
I'm a Digital Marketing Specialist with a track record of developing and executing digital marketing strategies to elevate brand visibility, focusing on customer acquisition and long-term engagement.
About
I’m a Digital Marketing Specialist with a track record of developing and executing digital marketing strategies to elevate brand visibility, focusing on customer acquisition and long-term engagement.
I excel in content creation, social media management, and data-driven insights, delivering campaigns that resonate with target audiences. I work well with cross-cultural teams to craft international campaigns and translate brand values into engaging content.
- 5 years' experience
- Joined March 2026
Languages
- ChineseFluent
- EnglishAdvanced
- DutchBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
More experts in Guangzhou, China
Work experience· 5 roles
Executed digital marketing and social media campaigns to elevate brand visibility; built and managed end-to-end social media operations; produced engaging content; analyzed performance and provided actionable insights. Coordinated bilingual CN↔EN communications.
Managed end-to-end social media operations, including content scheduling and creative production tailored to target audiences. Used analytics to monitor campaign performance and provide actionable insights to align with business growth objectives.
Created promotional content and digital branding; managed multi-platform content; developed growth-oriented strategies for clients.
Education
Certifications and awards
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