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I'm Katherine Mackay, a visual artist and art director with a passion for storytelling through characters, environments, and UI. I specialize in leading art direction across live ops and feature development for mobile games, blending traditional drawing with digital 3D and animation workflows. I've built and guided multidisciplinary teams (up to 16+ artists), created style guides, art pipelines, and Unity-based workflows, and collaborated with product, design, and marketing to deliver cohesive, on-brand experiences. I thrive on exploring new art styles, prototyping playable ads, and turning a vision into polished assets.…I'm Katherine Mackay, a visual artist and art director with a passion for storytelling through characters, environments, and UI. I specialize in leading art direction across live ops and feature development for mobile games, blending traditional drawing with digital 3D and animation workflows. I've built and guided multidisciplinary teams (up to 16+ artists), created style guides, art pipelines, and Unity-based workflows, and collaborated with product, design, and marketing to deliver cohesive, on-brand experiences. I thrive on exploring new art styles, prototyping playable ads, and turning a vision into polished assets.

Katherine Mackay

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I'm Katherine Mackay, a visual artist and art director with a passion for storytelling through characters, environments, and UI. I specialize in leading art direction across live ops and feature development for mobile games, blending traditional drawing with digital 3D and animation workflows. I've built and guided multidisciplinary teams (up to 16+ artists), created style guides, art pipelines, and Unity-based workflows, and collaborated with product, design, and marketing to deliver cohesive, on-brand experiences. I thrive on exploring new art styles, prototyping playable ads, and turning a vision into polished assets.…I'm Katherine Mackay, a visual artist and art director with a passion for storytelling through characters, environments, and UI. I specialize in leading art direction across live ops and feature development for mobile games, blending traditional drawing with digital 3D and animation workflows. I've built and guided multidisciplinary teams (up to 16+ artists), created style guides, art pipelines, and Unity-based workflows, and collaborated with product, design, and marketing to deliver cohesive, on-brand experiences. I thrive on exploring new art styles, prototyping playable ads, and turning a vision into polished assets.

Available to hire

I’m Katherine Mackay, a visual artist and art director with a passion for storytelling through characters, environments, and UI. I specialize in leading art direction across live ops and feature development for mobile games, blending traditional drawing with digital 3D and animation workflows.

I’ve built and guided multidisciplinary teams (up to 16+ artists), created style guides, art pipelines, and Unity-based workflows, and collaborated with product, design, and marketing to deliver cohesive, on-brand experiences. I thrive on exploring new art styles, prototyping playable ads, and turning a vision into polished assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Art Director at Kim Kardashian Hollywood

November 1, 2022 - September 29, 2025

Provided visual direction of live ops content, marketing/social and UI/UX for major feature development (moodboards, brainstorming sessions, revisions). Led and managed a team of 13 internal artists and scaled up a team of 4 outsource artists. Led development of updated style guide and remote artist pipeline. Acted as temporary Associate Narrative Design Director, managed 2 narrative designers and provided content direction for weekly quests and events.

Art Director at Plants vs Zombies 3 (Electronic Arts)

October 1, 2022 - Present

Provided visual and creative direction of all content for Soft Launch and UI/UX for major feature development (moodboards, brainstorming sessions, revisions). Scaled up a team of 16+ co-dev/outsource artists, animators, 3D and tech artists. Drove and facilitated large scale pipeline changes including moving character pipeline into Unity 2D, development of narrative/content pipeline and budgets. Led development and exploration of multiple new art styles; facilitated market testing and development of playable ads. Led development of external-facing updated style guides and asset repos for entire franchise. Led and/or facilitated creation of project, character and rendering guides as well as quality targets for character art, animation and content.

Associate Art Director at Moments Project

October 1, 2021 - September 29, 2025

Provided visual direction for 11 hyper casual titles, produced mood boards, revised and created game assets and animations. Designed base UI toolkit & UX flows used in all 11 titles, collaborated with product and design to update and expand. Led and managed a team of 4 artists. Created Unity art pipeline & CMS for 4 separate projects, as well as a unique pipeline for 'game jam style' iteration. Oversaw visuals for weekly ASO tests.

Lead Artist at Glu Mobile Originals

December 31, 2020 - September 29, 2025

Led art direction for original titles, owned the aesthetic vision for all series and personally conceived visuals for narrative sequences; produced mood boards and character designs, assets and animations.

Senior Animator at The Swift Life

December 31, 2017 - September 29, 2025

Animated, rigged and implemented multiple interactive animated sequences using Unity's animation state machine system. Collaborated with engineers and technical artists to create custom effects shaders and particle effects for animators. Reviewed other animators' work to ensure quality and cohesive, on-brand aesthetic.

Animator at Kendall & Kylie, Kim Kardashian Hollywood

December 31, 2016 - September 29, 2025

Implemented and animated multiple characters in Adobe Animate for game releases and animated seasonal assets for live ops drops. Revised and exported 2D assets and avatar customization including branded clothing items.

2D Artist at Digital Leisure

December 31, 2015 - September 29, 2025

Worked closely with 3D character artists and texture artists designing 2D concepts for environments, avatar customization and DLC. Completely redesigned and re-skinned existing UI/assets and created new 2D content, including character animation, digital illustration and UI design. Worked with branding to create game website and promotional material for social media and Steam.

Game Artist/Animator at Marble Media

December 31, 2014 - September 29, 2025

Designed character, environment, asset and game design and creation for kid's mobile game Super Kaboo! Worked in Spine, animated game and environment assets, as well as rigged characters and cutscenes under tight deadlines.

Game Artist at Think Cube Games

December 31, 2013 - September 29, 2025

Designed and created all art assets including UI, game assets and promotional art for Candy Fantasy.

Game Artist at Game Pill (Freelance)

December 31, 2013 - September 29, 2025

Using existing branding assets, designed and created UI, animation and 2D art for Howie's Stunt School and Tenkai Knights: Race to Redemption. Created mockups for multiple other branded social game pitches.