I'm Kat McIvor, a freelance social media strategist and content creator with a passion for creativity and strategy. I help brands grow through storytelling, digital strategy, and community-building, drawing on both agency and freelance experiences. I believe in the power of micro moments, and that the best ideas often start over a cup of coffee; with that said let's grab a coffee to chat about ideas and possibilities.…

Kat McIvor

I'm Kat McIvor, a freelance social media strategist and content creator with a passion for creativity and strategy. I help brands grow through storytelling, digital strategy, and community-building, drawing on both agency and freelance experiences. I believe in the power of micro moments, and that the best ideas often start over a cup of coffee; with that said let's grab a coffee to chat about ideas and possibilities.…

Available to hire

I’m Kat McIvor, a freelance social media strategist and content creator with a passion for creativity and strategy. I help brands grow through storytelling, digital strategy, and community-building, drawing on both agency and freelance experiences.

I believe in the power of micro moments, and that the best ideas often start over a cup of coffee; with that said let’s grab a coffee to chat about ideas and possibilities.

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Language

English
Fluent

Work Experience

Creative Manager at Dentsu
August 1, 2020 - June 30, 2024
Strategic content creation, campaign planning, and creative direction; client & stakeholder communication; partnership development, wholesale growth, and brand activation expertise; SEO, copywriting, and organic social media management; newsletter creation (Mailchimp, Klaviyo) and performance optimization through analytics; strong problem-solving, adaptability, and team leadership in fast-paced environments; spearheaded multi-channel campaigns and exceeded client expectations for key accounts; contributed to a ~20% increase in client ROI; led cross-functional projects and presentations to C-suite executives on creative strategy and role of personnel in driving outcomes; mentored senior team members to elevate overall agency performance and output quality.
Freelance Creative Strategist / Content Creator at Common Coffee
August 1, 2025 - Present
Develop and execute organic content strategies across Instagram, Meta, and LinkedIn to grow reach and engagement. Create SEO-optimised blogs, newsletters (Mailchimp, Klaviyo), and campaigns to support product launches. Lead the organic launch strategy for “Back Pocket Coffee, tailoring messaging to outdoor and adventure markets. Analyse performance to refine campaigns and deliver measurable growth without paid promotion.
Wholesale Manager at Common Coffee
July 7, 2024 - July 24, 2025
Grow wholesale business through field sales, new café account acquisition, and guest coffee programs. Conduct prospect research, develop sales strategies, and prepare tailored pitches to win new business. Maintain strong partner relationships and deliver excellent account management to drive long-term value. Secure brand activations with Lululemon, IOLLA, and Protect Our Winters, boosting visibility and revenue. Represent Common Coffee at Manchester and London Coffee Festivals to build industry presence. Deliver e-commerce growth through website optimisation, SEO, and improved product imagery.

Education

L4 Digital Marketing at Chartered Institute of Marketing
January 11, 2030 - February 10, 2026
Mental Health First Aider at Mental Health First Aid (MHFA)
July 7, 2022 - July 7, 2026

Qualifications

Mental Health First Aider
January 11, 2030 - February 10, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Wholesale & Distribution, Other