Kat McIvor

Develop and execute organic content strategies across Instagram, Meta, and LinkedIn to grow reach and engagement. Create SEO-optimised blogs, newsletters (Mailchimp, Klaviyo), and campaigns to support product launches. Lead the organic launch strategy for “Back Pocket Coffee, tailoring messaging to outdoor and adventure markets. Analyse performance to refine campaigns and deliver measurable growth without paid promotion.

Grow wholesale business through field sales, new café account acquisition, and guest coffee programs. Conduct prospect research, develop sales strategies, and prepare tailored pitches to win new business. Maintain strong partner relationships and deliver excellent account management to drive long-term value. Secure brand activations with Lululemon, IOLLA, and Protect Our Winters, boosting visibility and revenue. Represent Common Coffee at Manchester and London Coffee Festivals to build industry presence. Deliver e-commerce growth through website optimisation, SEO, and improved product imagery.

Strategic content creation, campaign planning, and creative direction; client & stakeholder communication; partnership development, wholesale growth, and brand activation expertise; SEO, copywriting, and organic social media management; newsletter creation (Mailchimp, Klaviyo) and performance optimization through analytics; strong problem-solving, adaptability, and team leadership in fast-paced environments; spearheaded multi-channel campaigns and exceeded client expectations for key accounts; contributed to a ~20% increase in client ROI; led cross-functional projects and presentations to C-suite executives on creative strategy and role of personnel in driving outcomes; mentored senior team members to elevate overall agency performance and output quality.