Katherine Weber

Growth Marketing Manager at AB Tasty

Developed and executed growth marketing strategies tailored to the UK market, driving demand-generation initiatives and multi-channel campaigns (paid ads, organic initiatives, content syndication, trade shows, webinars) to support brand growth and market penetration.

Marketing Content Coordinator at Paris in My Pocket

Developed and executed a cohesive brand strategy that drove growth in the Parisian client market. Managed B2C content marketing including blog creation, social media campaigns, guide updates, video production, and newsletters for a leading tourism company.

Created digital content and visuals for Paris-based artists, including web copy, social media visuals, and branding materials. Designed and built custom WordPress websites reflecting clients’ creative identity and business goals. Developed cohesive digital strategies to strengthen brand presence across web and social platforms.

Creative Content Producer at Pernod Ricard - Martell

Collaborated with internal marketing teams to assist in the production of ATL and BTL assets, participating in the process from initial brief to the delivery of final campaigns in global markets. Oversaw the development of limited edition product visuals and animated assets tailored for the Global Travel Retail (GTR) sector, leading the project with external agencies to ensure brand alignment. Conducted comprehensive consumer insight and industry trend research to inform strategic brand decisions and managed brand toolkit development for local market application.

Growth Marketing Manager at AB Tasty

Developed and executed growth marketing strategies tailored to the UK market, focusing on driving pipeline demand-generation initiatives. Planned and executed multi-channel marketing campaigns, including paid ads, organic initiatives, content syndication, trade shows, and webinars. Created campaign project plans, outlining goals, messaging, CTAs, content strategies, and distribution channels to ensure seamless execution and alignment with business objectives.

Marketing & Creative Content at AB Tasty

Marketing & Creative Content responsibilities across the marketing funnel, coordinating brand messaging and visuals, and supporting cross-channel campaigns to strengthen market presence in Paris-based initiatives.

Creative Marketing Consultant at Self-Employed

Created digital content assets for Paris-based artists, including web copy, social media visuals, and branding materials. Designed and built custom WordPress websites that reflect clients’ creative identity and business goals. Developed cohesive digital strategies to strengthen brand presence across web and social platforms.

Creative Marketing Consultant at Self-Employed

Created digital content assets for Paris-based artists, including web copy, social media visuals, and branding materials. Designed and built custom WordPress websites that reflect clients’ creative identity and business goals. Developed cohesive digital strategies to strengthen brand presence across web and social platforms.

Marketing Content Coordinator at Paris in My Pocket

Developed and executed a cohesive brand strategy that drove growth in the Parisian client market. Managed B2C content marketing, including blog creation, social media campaigns, guide updates, video production, and newsletters for a leading tourism company. Increased weekly email campaign open rates by 41%, reaching an audience of 2,279 contacts.

Creative Marketing Consultant at Freelance

Create digital content and visual assets for Paris-based artists, including web copy, social media visuals, and branding materials. Design and build custom WordPress websites that reflect clients’ creative identity and business goals. Develop cohesive digital strategies to strengthen brand presence across web and social platforms.