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I’m a bilingual creative and editorial leader in Madrid, building brand voice and storytelling systems that teams can trust—and customers can hear. I’ve led copywriting for global brands, from campaign narratives and video scripts to the frameworks and training that keep every piece consistent. I also fold AI into the creative workflow to move faster without losing craft. When a campaign needs a voice, I write and narrate brand films professionally, with a native English foundation and Spanish C1 fluency, plus an instinct for the space between languages.…I’m a bilingual creative and editorial leader in Madrid, building brand voice and storytelling systems that teams can trust—and customers can hear. I’ve led copywriting for global brands, from campaign narratives and video scripts to the frameworks and training that keep every piece consistent. I also fold AI into the creative workflow to move faster without losing craft. When a campaign needs a voice, I write and narrate brand films professionally, with a native English foundation and Spanish C1 fluency, plus an instinct for the space between languages.

Kathleen Kirby

Copywriter, Creative Director, Content Strategist, +2

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I’m a bilingual creative and editorial leader in Madrid, building brand voice and storytelling systems that teams can trust—and customers can hear. I’ve led copywriting for global brands, from campaign narratives and video scripts to the frameworks and training that keep every piece consistent. I also fold AI into the creative workflow to move faster without losing craft. When a campaign needs a voice, I write and narrate brand films professionally, with a native English foundation and Spanish C1 fluency, plus an instinct for the space between languages.…I’m a bilingual creative and editorial leader in Madrid, building brand voice and storytelling systems that teams can trust—and customers can hear. I’ve led copywriting for global brands, from campaign narratives and video scripts to the frameworks and training that keep every piece consistent. I also fold AI into the creative workflow to move faster without losing craft. When a campaign needs a voice, I write and narrate brand films professionally, with a native English foundation and Spanish C1 fluency, plus an instinct for the space between languages.

Available to hire

I’m a bilingual creative and editorial leader in Madrid, building brand voice and storytelling systems that teams can trust—and customers can hear. I’ve led copywriting for global brands, from campaign narratives and video scripts to the frameworks and training that keep every piece consistent.

I also fold AI into the creative workflow to move faster without losing craft. When a campaign needs a voice, I write and narrate brand films professionally, with a native English foundation and Spanish C1 fluency, plus an instinct for the space between languages.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Team Leader, Strategic Content at NATEEVO (digital marketing agency)

January 1, 2022 - Present

Led a five-person copywriting team within NATEEVO’s wider creative department, setting editorial direction and brand voice for global clients including Avolta (World Duty Free), Havaianas, Coca-Cola and Barceló. Owned end-to-end editorial process from briefs and messaging frameworks to reviews and training to maintain a cohesive voice across campaigns, markets and formats. Wrote and produced video campaign scripts and served as a professional narrator/voice artist on client brand films. Integrated AI tools into ideation, copy versioning and image/video workflows to improve speed while preserving craft. Partnered with senior stakeholders on positioning and narrative identity aligned to business objectives. Delivered measurable outcomes including +38% loyalty sales growth with +932K new loyalty members (Avolta/WDF) and +71.6% revenue vs LY plus 100K+ qualified leads (Havaianas), informed by audience insights and testing data.

Copywriter & Project Manager at HiSpire

January 1, 2020 - January 1, 2022

Designed brand narratives and communication strategies for US entrepreneurs and personal brands, including positioning and content development across websites, email and LinkedIn. Managed end-to-end creative delivery directly with CEOs and founders, balancing multiple clients and deadlines while ensuring messaging consistency and quality.

Administrative Coordinator at Escuelas Católicas de Madrid

January 1, 2016 - January 1, 2020

Coordinated a network of 500+ international language assistants, managing workflows, compliance and communications under constant deadline pressure. Managed institutional social media and designed course materials, improving engagement through content planning and production.