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I'm a curious and adaptable content creator with a user-centered mindset, specializing in social media, storytelling, and content strategy. Working in startups has taught me to take initiative, and think creatively to engage the right audience with the right message. One of my key strengths is research — I enjoy exploring audience behavior, content trends, and platform dynamics to create content that not only looks good but truly resonates and performs. My Social Media Manager portfolio: _Website not available. Sign in: https://www.twine.net/signup_…I'm a curious and adaptable content creator with a user-centered mindset, specializing in social media, storytelling, and content strategy. Working in startups has taught me to take initiative, and think creatively to engage the right audience with the right message. One of my key strengths is research — I enjoy exploring audience behavior, content trends, and platform dynamics to create content that not only looks good but truly resonates and performs. My Social Media Manager portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Kathy Le

Content Creator, UX Designer, Social Media Manager

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I'm a curious and adaptable content creator with a user-centered mindset, specializing in social media, storytelling, and content strategy. Working in startups has taught me to take initiative, and think creatively to engage the right audience with the right message. One of my key strengths is research — I enjoy exploring audience behavior, content trends, and platform dynamics to create content that not only looks good but truly resonates and performs. My Social Media Manager portfolio: _Website not available. Sign in: https://www.twine.net/signup_…I'm a curious and adaptable content creator with a user-centered mindset, specializing in social media, storytelling, and content strategy. Working in startups has taught me to take initiative, and think creatively to engage the right audience with the right message. One of my key strengths is research — I enjoy exploring audience behavior, content trends, and platform dynamics to create content that not only looks good but truly resonates and performs. My Social Media Manager portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a curious and adaptable content creator with a user-centered mindset, specializing in social media, storytelling, and content strategy. Working in startups has taught me to take initiative, and think creatively to engage the right audience with the right message.

One of my key strengths is research — I enjoy exploring audience behavior, content trends, and platform dynamics to create content that not only looks good but truly resonates and performs. My Social Media Manager portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Vietnamese

Fluent

Work Experience

Social Media Content Creator at Very Handsome Studio

August 1, 2023 - November 5, 2025

Curated a visually cohesive Instagram feed for @veryhandsome.studio, achieving a 38% increase in followers (625 to 864) over one year and boosting overall brand engagement by 45%. Developed and executed a content strategy featuring 50+ high-quality Reels, carousels, and static posts, improving audience retention and averaging ~1,200 views per post. Collaborated with videographers and editors to showcase the studio’s expertise and strengthen portfolio presentation.

Marketing Manager at Lynn Training Academy

March 1, 2025 - March 1, 2025

Led go-to-market strategies, resulting in 96 student enrollments in the first year and surpassing enrollment targets by 20%. Conducted market research to identify learner pain points and refine product messaging. Built social media presence from scratch to 2.2K Facebook followers and 3,247 TikTok followers in seven months; generated ~1,500 daily viewers and elevated brand visibility. Optimized sales consultations with data-driven strategies, boosting conversion rates and revenue. Managed monthly marketing budget of 50M VND, coordinating a diverse creative team to develop innovative product positioning that increased market share by 15% in year one.

Marketing Coordinator at Montessori Reggio Academy

August 1, 2023 - August 1, 2023

Collaborated with cross-functional teams to organize community outreach events, strengthening local partnerships. Produced 20+ videos and photos showcasing academy programs, driving engagement by 30% and reaching approximately 1,000 locals.

UX/UI Designer Intern at 3K Pharmaceutical JSC

September 1, 2021 - September 1, 2021

Developed visual strategies for two medical-device websites; collaborated on wireframes and information architecture.

Optician at Walmart Vision Center

August 1, 2021 - August 1, 2021

Conducted consultations with over 300 patients annually to assess vision needs, contributing to a 40% improvement in patient satisfaction. Educated patients on vision plan benefits, clarifying coverage for over 150 clients monthly.