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I’m a Strategic Marketing & Analytics Lead with strong experience in building and executing data-driven marketing strategies that drive growth, ROI, and market expansion. My background spans digital marketing, analytics, content strategy, SEM, A/B testing, and brand positioning, with a focus on translating insights into high-impact, commercially aligned campaigns.…

Kathreena Yambao

Marketing Strategist, Brand Strategist, Content Strategist, +2

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I’m a Strategic Marketing & Analytics Lead with strong experience in building and executing data-driven marketing strategies that drive growth, ROI, and market expansion. My background spans digital marketing, analytics, content strategy, SEM, A/B testing, and brand positioning, with a focus on translating insights into high-impact, commercially aligned campaigns.…

Available to hire

I’m a Strategic Marketing & Analytics Lead with strong experience in building and executing data-driven marketing strategies that drive growth, ROI, and market expansion. My background spans digital marketing, analytics, content strategy, SEM, A/B testing, and brand positioning, with a focus on translating insights into high-impact, commercially aligned campaigns.

Skills

Web Design

Data Visualization

Experience Level

Web Design

Expert

Data Visualization

Intermediate

Language

English

Advanced

Work Experience

Strategic Marketing & Analytics Lead

January 1, 2022 - Present

Leading the strategic direction and execution of marketing initiatives to drive revenue, expand market presence, and strengthen partnerships within the Atlassian ecosystem. Responsible for leading data-driven go-to-market campaigns, optimizing processes, and delivering ROI through integrated marketing strategies.

Multimedia Marketing Strategist

January 1, 2020 - January 1, 2022

Developed marketing plans and multimedia designs reflecting the company’s beliefs, goals, and target audiences. Created social media platforms, established the company’s online presence, and led paid media and content development across platforms, while nurturing partnerships and driving cross-channel engagement.