I'm a CIM-qualified marketing strategist with over 10 years' experience helping global brands build clear, effective marketing that actually works. I specialise in marketing strategy, brand development, campaign planning and social media strategy. My background spans publishing, education and international marketing, including leading global campaigns and social media strategy at Oxford University Press. I now work with organisations and growing teams who need experienced marketing support without hiring a full-time senior marketer. I can help with: • Marketing strategy and planning • Brand positioning and messaging • Campaign development and launch planning • Social media and paid advertising strategy • Marketing audits and competitor analysis • Content and thought leadership strategy and delivery • Marketing training and mentoring for teams My approach is both strategic and practical. I focus on clarity, strong positioning and campaigns that connect with real audiences rather than marketing that simply adds noise. Recent experience includes: • Leading global marketing campaigns for international education products • Building social media strategies across Instagram, LinkedIn, TikTok and Facebook • Developing brand messaging frameworks and campaign positioning • Supporting internal teams with marketing training and capability building Qualifications and credentials: • CIM Level 6 Diploma in Professional Digital Marketing • MCIM (Member of the Chartered Institute of Marketing) • BA (Hons) English If you need strategic marketing support, I'd be happy to discuss your project.

Katie Ballard

PRO

I'm a CIM-qualified marketing strategist with over 10 years' experience helping global brands build clear, effective marketing that actually works. I specialise in marketing strategy, brand development, campaign planning and social media strategy. My background spans publishing, education and international marketing, including leading global campaigns and social media strategy at Oxford University Press. I now work with organisations and growing teams who need experienced marketing support without hiring a full-time senior marketer. I can help with: • Marketing strategy and planning • Brand positioning and messaging • Campaign development and launch planning • Social media and paid advertising strategy • Marketing audits and competitor analysis • Content and thought leadership strategy and delivery • Marketing training and mentoring for teams My approach is both strategic and practical. I focus on clarity, strong positioning and campaigns that connect with real audiences rather than marketing that simply adds noise. Recent experience includes: • Leading global marketing campaigns for international education products • Building social media strategies across Instagram, LinkedIn, TikTok and Facebook • Developing brand messaging frameworks and campaign positioning • Supporting internal teams with marketing training and capability building Qualifications and credentials: • CIM Level 6 Diploma in Professional Digital Marketing • MCIM (Member of the Chartered Institute of Marketing) • BA (Hons) English If you need strategic marketing support, I'd be happy to discuss your project.

Available to hire

I’m a CIM-qualified marketing strategist with over 10 years’ experience helping global brands build clear, effective marketing that actually works.

I specialise in marketing strategy, brand development, campaign planning and social media strategy. My background spans publishing, education and international marketing, including leading global campaigns and social media strategy at Oxford University Press.

I now work with organisations and growing teams who need experienced marketing support without hiring a full-time senior marketer.

I can help with:
• Marketing strategy and planning
• Brand positioning and messaging
• Campaign development and launch planning
• Social media and paid advertising strategy
• Marketing audits and competitor analysis
• Content and thought leadership strategy and delivery
• Marketing training and mentoring for teams

My approach is both strategic and practical. I focus on clarity, strong positioning and campaigns that connect with real audiences rather than marketing that simply adds noise.

Recent experience includes:
• Leading global marketing campaigns for international education products
• Building social media strategies across Instagram, LinkedIn, TikTok and Facebook
• Developing brand messaging frameworks and campaign positioning
• Supporting internal teams with marketing training and capability building

Qualifications and credentials:
• CIM Level 6 Diploma in Professional Digital Marketing
• MCIM (Member of the Chartered Institute of Marketing)
• BA (Hons) English

If you need strategic marketing support, I’d be happy to discuss your project.

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Language

English
Fluent

Work Experience

Freelance Marketing Consultant at Vela Creative
April 1, 2026 - Present
Supporting organizations with marketing strategy, campaigns and content direction; developing audience-focused approaches; delivering practical, actionable plans aligned to business and brand objectives; leading multi-channel campaigns and stakeholder engagement.
Senior Marketing Manager, ELT Campaigns & Community at Oxford University Press
August 1, 2024 - April 1, 2026
Led global campaigns and content strategies; built and guided global social media teams across multiple audiences and markets; drove audience insight and stakeholder collaboration; delivered performance reporting and managed budgets; cultivated relationships with influencers and partners.
Marketing Manager, ELT Global Campaigns at Oxford University Press
January 1, 2022 - June 1, 2022
Delivered integrated marketing campaigns across global markets in collaboration with cross-functional teams; defined messaging and positioning; managed budgets and performance metrics; aligned campaigns with business and brand objectives.

Education

CIM Level 6 Diploma in Professional & Digital Marketing at Chartered Institute of Marketing (CIM)
January 11, 2030 - June 30, 2026
BA (Hons) English at Birmingham City University
January 11, 2030 - June 30, 2026

Qualifications

MCIM – Member of the Chartered Institute of Marketing
January 11, 2030 - June 30, 2026
CIM Level 6 Diploma in Professional & Digital Marketing
January 11, 2030 - June 30, 2026

Industry Experience

Media & Entertainment, Education, Professional Services