I’m a CIM-qualified marketing strategist with over 10 years’ experience helping global brands build clear, effective marketing that actually works.
I specialise in marketing strategy, brand development, campaign planning and social media strategy. My background spans publishing, education and international marketing, including leading global campaigns and social media strategy at Oxford University Press.
I now work with organisations and growing teams who need experienced marketing support without hiring a full-time senior marketer.
I can help with:
• Marketing strategy and planning
• Brand positioning and messaging
• Campaign development and launch planning
• Social media and paid advertising strategy
• Marketing audits and competitor analysis
• Content and thought leadership strategy and delivery
• Marketing training and mentoring for teams
My approach is both strategic and practical. I focus on clarity, strong positioning and campaigns that connect with real audiences rather than marketing that simply adds noise.
Recent experience includes:
• Leading global marketing campaigns for international education products
• Building social media strategies across Instagram, LinkedIn, TikTok and Facebook
• Developing brand messaging frameworks and campaign positioning
• Supporting internal teams with marketing training and capability building
Qualifications and credentials:
• CIM Level 6 Diploma in Professional Digital Marketing
• MCIM (Member of the Chartered Institute of Marketing)
• BA (Hons) English
If you need strategic marketing support, I’d be happy to discuss your project.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Skills
Experience Level
Hire Katie Ballard today
To get started post up your job and then invite Katie Ballard to your job.