Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hardworking, creative and ambitious professional with international experience in the Arts & Culture industry, primarily in Ireland, the UK and Switzerland. Highly experienced in this sector - bringing 8 years experience in General Management, Marketing & Sales and Administration alongside 10+ years in the Classical Music Industry (Performance & Teaching). Native in English, B2 level in German (with aim to get to C1/2) and Basic French. Education from: Manchester Metropolitan University Business School (MSc Marketing, Distinction), Royal Northern College of Music, Manchester (MMus and PgDip), and the DIT Conservatory of Music and Drama, Dublin (BMus, 1st Class Honours).…Hardworking, creative and ambitious professional with international experience in the Arts & Culture industry, primarily in Ireland, the UK and Switzerland. Highly experienced in this sector - bringing 8 years experience in General Management, Marketing & Sales and Administration alongside 10+ years in the Classical Music Industry (Performance & Teaching). Native in English, B2 level in German (with aim to get to C1/2) and Basic French. Education from: Manchester Metropolitan University Business School (MSc Marketing, Distinction), Royal Northern College of Music, Manchester (MMus and PgDip), and the DIT Conservatory of Music and Drama, Dublin (BMus, 1st Class Honours).

Katie Hyland

Marketing Consultant, Project Manager, Brand Strategist, +2





Hardworking, creative and ambitious professional with international experience in the Arts & Culture industry, primarily in Ireland, the UK and Switzerland. Highly experienced in this sector - bringing 8 years experience in General Management, Marketing & Sales and Administration alongside 10+ years in the Classical Music Industry (Performance & Teaching). Native in English, B2 level in German (with aim to get to C1/2) and Basic French. Education from: Manchester Metropolitan University Business School (MSc Marketing, Distinction), Royal Northern College of Music, Manchester (MMus and PgDip), and the DIT Conservatory of Music and Drama, Dublin (BMus, 1st Class Honours).…Hardworking, creative and ambitious professional with international experience in the Arts & Culture industry, primarily in Ireland, the UK and Switzerland. Highly experienced in this sector - bringing 8 years experience in General Management, Marketing & Sales and Administration alongside 10+ years in the Classical Music Industry (Performance & Teaching). Native in English, B2 level in German (with aim to get to C1/2) and Basic French. Education from: Manchester Metropolitan University Business School (MSc Marketing, Distinction), Royal Northern College of Music, Manchester (MMus and PgDip), and the DIT Conservatory of Music and Drama, Dublin (BMus, 1st Class Honours).

Available to hire

Hardworking, creative and ambitious professional with international experience in the Arts & Culture industry, primarily in Ireland, the UK and Switzerland. Highly experienced in this sector - bringing 8 years experience in General Management, Marketing & Sales and Administration alongside 10+ years in the Classical Music Industry (Performance & Teaching).

Native in English, B2 level in German (with aim to get to C1/2) and Basic French.

Education from: Manchester Metropolitan University Business School (MSc Marketing, Distinction), Royal Northern College of Music, Manchester (MMus and PgDip), and the DIT Conservatory of Music and Drama, Dublin (BMus, 1st Class Honours).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Advanced

Work Experience

Marketing Consultant at Luzerner Sinfonieorchester

December 1, 2025 - Present

Leading the orchestra's Next Generation marketing strategy to engage young people (U28). Recent project: Jean Rondeau (harpsichord) with Lilu Lichtfestival in KKL Luzern Successful result: 987 out of 1000 tickets sold, 600 young people

Marketing Manager at Boyne Music Festival

February 1, 2024 - Present

Led the festival’s digital marketing strategy, driving the highest ticket sales in its 11-year history through data-driven SEO, social media, and targeted digital advertising. Managed social media and community engagement; optimized website for SEO; led Google Ads and email marketing; tracked website traffic and campaign performance.

General Manager - Marketing & Fundraising at Music Eyes: See What You Hear

April 1, 2024 - November 1, 2024

Secured 5,000 CHF in Innosuisse funding; developed 2025 Business Plan, Exec Summary & Pitch Deck; created B2B & B2C marketing strategies; managed website content and digital presence for brand development; presented M&E as a case study for ZHAW’s Cultural Entrepreneurship class, mentoring students.

Sales & Community Manager (contract) & Marketing Manager (interim) at Classeek SA

June 1, 2023 - August 1, 2024

Increased ClasseekLink Instagram engagement by 400% in 3 months with a targeted organic growth strategy; expanded audience across Europe, US, and Asia. Secured partnerships with Royal Academy of Music (London), Scandinavian Cello School, Geneva International String Academy, HEMU Lausanne and Zermag Academy. Managed CRM tools (HubSpot) to enhance audience engagement. Created press links (The Strad, BBC), marketing materials, and artist promotional content. Delivered high-profile presentations across Switzerland, achieving a 50% conversion rate for the ClasseekLink platform. Led digital marketing strategy, optimized B2B and B2C outreach. Designed and implemented SEO, social media, and content marketing strategies.

Marketing Manager (Music) at St Martin-in-the-Fields

May 1, 2022 - May 1, 2023

Increased ticket sales by 400%, introducing a 'Concert & Lunch' deal (with email, print & social marketing); managed marketing & sales for 300+ concerts annually; developed luxury partnerships with Waldorf Hilton Hotel & King’s College London; led a 25-poster campaign in Trafalgar Square; planned & executed Google Ads, digital screens, social media, SEO, and email campaigns.

Marketing Consultant at Orpheus Sinfonia

January 1, 2022 - May 1, 2022

Introduced the organisation to creative social media usage - Digital Ads, Competitions, Q&As; increased their musical audience in London and widened demographics; managed event logistics, audience engagement, and press outreach; created print and digital marketing campaigns to expand audience reach.

Digital Marketing Officer at Bath Festivals

May 1, 2021 - February 1, 2022

Led SEO, email marketing, Google Ads, and social media campaigns; managed marketing and event planning for four major festivals; conducted audience data analysis to refine conversion strategies.

Performance Artist & Event Manager / Administration at West Cork International Music Festival

June 1, 2016 - May 1, 2021

Managed artist relations, masterclasses, and logistical coordination; organized concerts, broadcasts, and administrative operations.