Developed a visual identity and promotional materials for Athena Swan, a framework supporting gender equality in higher education. I created a range of poster, email and digital graphics using the existing Athena Swan identity, focusing on clear communication and visual consistency across different formats. The project explored how typography, colour and layout could communicate themes of equality, inclusion and diversity while maintaining a professional and approachable visual style.

Developed an awareness campaign for Tiny Tickers to communicate the importance of pulse oximetry screening for newborn babies. The project focused on creating clear, accessible and engaging campaign materials that could communicate an important health message to parents and families. I explored visual concepts, typography and information hierarchy to make the message easy to understand while remaining visually engaging.

Developed a visual identity concept for York inspired by the city’s history and heritage. Research into York’s historic visual culture, including its 16th-century origins, informed the development of the logo and wider brand direction. I explored how historical references could be translated into a contemporary identity suitable for modern audiences, alongside merchandise concepts designed for visitors to the city.

Developed a concept for a Starbucks brand extension, exploring how the existing visual identity could be adapted across different customer touchpoints. I created a new logo concept with a more literal interpretation of the existing brand symbolism, alongside branded packaging, merchandise and a redesigned loyalty app concept. The project focused on creating a more engaging customer experience while maintaining a recognisable connection to the existing brand.

Developed a social media advertising campaign for Gear4music, creating promotional graphics designed to engage the target audience across digital platforms. The project explored visual hierarchy, product-focused imagery and branded layouts while maintaining consistency across the campaign. I created the designs using Adobe Photoshop and Illustrator.

Developed a roll banner design for CLK Marketing to promote their Google Ads review and improvement services. Working from a client brief and existing brand guidelines, I created a clear and engaging layout that balanced promotional messaging with strong visual hierarchy. I developed the design in Adobe Illustrator and adapted the concept to work within the client’s required print dimensions and specifications.