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I'm Katie Johansson, a creative and results-driven Marketing and Digital Communications professional with a master’s in digital marketing from UCD Smurfit Business School. I specialise in digital strategy, social media management, and creative content production, always telling stories that resonate and drive measurable impact across channels.\n\nI thrive on collaborating with clients, developing engaging campaigns, and turning data into actions. From content calendars and KPI tracking to SEO optimization and visual storytelling, I bring energy, curiosity, and a collaborative mindset to every project.…I'm Katie Johansson, a creative and results-driven Marketing and Digital Communications professional with a master’s in digital marketing from UCD Smurfit Business School. I specialise in digital strategy, social media management, and creative content production, always telling stories that resonate and drive measurable impact across channels.\n\nI thrive on collaborating with clients, developing engaging campaigns, and turning data into actions. From content calendars and KPI tracking to SEO optimization and visual storytelling, I bring energy, curiosity, and a collaborative mindset to every project.

Katie Johansson

Social Media Manager, Digital Marketer, Marketing Strategist, +2

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I'm Katie Johansson, a creative and results-driven Marketing and Digital Communications professional with a master’s in digital marketing from UCD Smurfit Business School. I specialise in digital strategy, social media management, and creative content production, always telling stories that resonate and drive measurable impact across channels.\n\nI thrive on collaborating with clients, developing engaging campaigns, and turning data into actions. From content calendars and KPI tracking to SEO optimization and visual storytelling, I bring energy, curiosity, and a collaborative mindset to every project.…I'm Katie Johansson, a creative and results-driven Marketing and Digital Communications professional with a master’s in digital marketing from UCD Smurfit Business School. I specialise in digital strategy, social media management, and creative content production, always telling stories that resonate and drive measurable impact across channels.\n\nI thrive on collaborating with clients, developing engaging campaigns, and turning data into actions. From content calendars and KPI tracking to SEO optimization and visual storytelling, I bring energy, curiosity, and a collaborative mindset to every project.

Available to hire

I’m Katie Johansson, a creative and results-driven Marketing and Digital Communications professional with a master’s in digital marketing from UCD Smurfit Business School. I specialise in digital strategy, social media management, and creative content production, always telling stories that resonate and drive measurable impact across channels.\n\nI thrive on collaborating with clients, developing engaging campaigns, and turning data into actions. From content calendars and KPI tracking to SEO optimization and visual storytelling, I bring energy, curiosity, and a collaborative mindset to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media & E-commerce Manager at MCS Carpets

May 1, 2024 - August 1, 2024

Managed all social media channels (Facebook, Instagram, TikTok) to build online presence and brand consistency. Used Wix to update and optimise the company’s e-commerce site for improved user experience. Maintained the Google Business Profile, applying keyword optimisations and analytics tracking. Monitored KPIs such as engagement rate, web traffic, and conversions to evaluate campaign success. Created promotional videos, copy, and graphics aligned with seasonal marketing objectives. Supported the integration of e-commerce tools that enhanced product visibility and sales leads.

Sales Associate at Schuh

September 1, 2023 - May 1, 2024

Delivered excellent customer service and consistently exceeded monthly sales targets. Contributed to visual merchandising and promotional displays. Dealt with high pressure situations such as large volumes of customers. Demonstrated flexibility with working hours within the store. Strengthened communication and teamwork skills in a fast-paced retail setting.

Make-up Artist & Sales Associate at Sephora

September 1, 2023 - May 1, 2024

Provided personalised beauty consultations and product recommendations. Supported product launches and visual merchandising efforts. Developed client relationship management skills and brand knowledge. Monitored the latest digital beauty trends across social platforms to educate customers and deliver highly relevant, trend-driven recommendations.