Founder at Jargo

Delivered end-to-end digital marketing services across 20+ clients spanning health, eCommerce, trades, and professional services. Generated $58,308 in revenue from $7,863 in ad spend (7.4x ROAS) for an eCommerce client's first-ever paid campaign across Google and Meta. Designed and executed full-funnel paid campaigns across Google Ads (Search, Performance Max) and Meta (Facebook & Instagram), consistently delivering measurable ROI. Built and optimised conversion-focused landing pages and websites using Webflow, Shopify, and WordPress, tailored to specific campaign goals. Implemented end-to-end tracking and analytics setups using Google Tag Manager and GA4, enabling accurate conversion measurement and data-driven optimisation. Conducted marketing audits for new clients, identifying gaps in tracking, strategy, and channel mix before building corrective roadmaps. Managed full client relationships from initial scoping and onboarding through to execution, reporting, and ongoing refinement. Managed contractors, including graphic designers, to deliver creative assets and maintain streamlined client delivery.

Senior Growth Marketer at Atlas Digital

Developed online marketing strategies for SaaS businesses, incorporating conversion rate optimisation alongside paid search and SEO. Supported SEO initiatives, including content gap analysis and on-page optimisation, to improve organic performance for client accounts. Managed client budgets across multiple channels, totalling an average of $60,000 per month. Managed search engine accounts for clients and implemented multiple marketing services across platforms, including Microsoft Ads and programmatic display via DV360. Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients. Owned marketing strategies for an average of 8 clients per month, from initial scope through execution and refinement, while managing client relationships. Inspired and owned the 'Lift Off' initiative, a programme providing free marketing services to tech startups in New Zealand.

Senior Insights Analyst at Aro Digital

Led the development and ownership of Aro Digital's analytics and tracking service offering, establishing it as a core revenue stream for the business. Delivered GA4 education and onboarding to clients, guiding teams through the platform transition and building internal capability. Implemented and managed GTM and GA4 setups across client accounts, ensuring accurate tracking and actionable reporting. Managed accounts for clients and implemented multiple marketing services across all search engine platforms. Enhanced cross-functional digital and business team coordination by guiding delivery and leading process improvements. Mentored a team of interns in Google Ads, Google Analytics, and other SEO techniques and metrics tools. Monitored campaign performance and reported findings to clients.