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I’m Katie, a digital marketing specialist with nearly seven years of experience across agency, in-house, and freelance environments. I work with businesses across paid social and search advertising (Meta Ads and Google Ads), email marketing, tracking and reporting setup, organic social, copywriting, web development and CRO. I’ve also worked across programmatic platforms and have experience in creative direction and performance asset production. Sector experience spans healthcare, real estate, government, finance, and ecommerce, with budgets up to $100k/month. I’m hands-on, direct, and focused on results that actually matter to the business.…I’m Katie, a digital marketing specialist with nearly seven years of experience across agency, in-house, and freelance environments. I work with businesses across paid social and search advertising (Meta Ads and Google Ads), email marketing, tracking and reporting setup, organic social, copywriting, web development and CRO. I’ve also worked across programmatic platforms and have experience in creative direction and performance asset production. Sector experience spans healthcare, real estate, government, finance, and ecommerce, with budgets up to $100k/month. I’m hands-on, direct, and focused on results that actually matter to the business.

Katie Parsons

Growth Marketer, Marketing Strategist, Digital Marketer, +3

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I’m Katie, a digital marketing specialist with nearly seven years of experience across agency, in-house, and freelance environments. I work with businesses across paid social and search advertising (Meta Ads and Google Ads), email marketing, tracking and reporting setup, organic social, copywriting, web development and CRO. I’ve also worked across programmatic platforms and have experience in creative direction and performance asset production. Sector experience spans healthcare, real estate, government, finance, and ecommerce, with budgets up to $100k/month. I’m hands-on, direct, and focused on results that actually matter to the business.…I’m Katie, a digital marketing specialist with nearly seven years of experience across agency, in-house, and freelance environments. I work with businesses across paid social and search advertising (Meta Ads and Google Ads), email marketing, tracking and reporting setup, organic social, copywriting, web development and CRO. I’ve also worked across programmatic platforms and have experience in creative direction and performance asset production. Sector experience spans healthcare, real estate, government, finance, and ecommerce, with budgets up to $100k/month. I’m hands-on, direct, and focused on results that actually matter to the business.

Available to hire

I’m Katie, a digital marketing specialist with nearly seven years of experience across agency, in-house, and freelance environments.

I work with businesses across paid social and search advertising (Meta Ads and Google Ads), email marketing, tracking and reporting setup, organic social, copywriting, web development and CRO. I’ve also worked across programmatic platforms and have experience in creative direction and performance asset production.

Sector experience spans healthcare, real estate, government, finance, and ecommerce, with budgets up to $100k/month. I’m hands-on, direct, and focused on results that actually matter to the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder at Jargo

April 1, 2023 - Present

Entrepreneurial digital marketing founder delivering end-to-end marketing services across 15+ clients in health, e-commerce, trades and professional services; built and led full-funnel paid campaigns; managed client relationships and remote operations.

Senior Growth Marketer at Atlas Digital

November 1, 2021 - April 1, 2023

Entrepreneurial digital marketing professional with 6+ years of experience across agency, in-house, and freelance environments; specialist in paid search, paid social, SEO and analytics; translated data into strategy and measurable growth; managed multi-channel campaigns and built tracking infrastructure from the ground up; owned client relationships end-to-end.

Senior Insights Analyst at Aro Digital

January 1, 2021 - November 1, 2021

Led analytics and tracking services; delivered GA4 education and onboarding to clients; built internal capability; implemented GA4 and GTM setups; provided data-driven insights and ROI reporting.

Performance Specialist at Aro Digital

May 1, 2019 - January 1, 2021

Collaborated with cross-functional teams to create cohesive marketing materials aligned with brand objectives; used marketing automation tools to streamline email campaigns; improved lead generation and customer retention; utilized keyword research tools (Google Ads Keyword Planner, SEMrush, Ahrefs) for informed decision making; delivered consistent positive results by tailoring Google Ads solutions for each client.