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I'm Katie Patton, a results-driven PPC manager with over 16 years of experience delivering high-performing paid search campaigns across e-commerce, healthcare, and automotive. I specialize in Google Ads, Microsoft Advertising, and other ad networks, managing budgets from micro to mega scales, and consistently driving lead growth while hitting CPL targets. I love collaborating with cross-functional teams to align PPC with broader marketing goals, sharing actionable insights, mentoring teammates, and building data-driven strategies. I'm passionate about delivering measurable outcomes and connecting audiences to solutions, including mental health services, through innovative digital campaigns.…I'm Katie Patton, a results-driven PPC manager with over 16 years of experience delivering high-performing paid search campaigns across e-commerce, healthcare, and automotive. I specialize in Google Ads, Microsoft Advertising, and other ad networks, managing budgets from micro to mega scales, and consistently driving lead growth while hitting CPL targets. I love collaborating with cross-functional teams to align PPC with broader marketing goals, sharing actionable insights, mentoring teammates, and building data-driven strategies. I'm passionate about delivering measurable outcomes and connecting audiences to solutions, including mental health services, through innovative digital campaigns.

Katie Patton

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I'm Katie Patton, a results-driven PPC manager with over 16 years of experience delivering high-performing paid search campaigns across e-commerce, healthcare, and automotive. I specialize in Google Ads, Microsoft Advertising, and other ad networks, managing budgets from micro to mega scales, and consistently driving lead growth while hitting CPL targets. I love collaborating with cross-functional teams to align PPC with broader marketing goals, sharing actionable insights, mentoring teammates, and building data-driven strategies. I'm passionate about delivering measurable outcomes and connecting audiences to solutions, including mental health services, through innovative digital campaigns.…I'm Katie Patton, a results-driven PPC manager with over 16 years of experience delivering high-performing paid search campaigns across e-commerce, healthcare, and automotive. I specialize in Google Ads, Microsoft Advertising, and other ad networks, managing budgets from micro to mega scales, and consistently driving lead growth while hitting CPL targets. I love collaborating with cross-functional teams to align PPC with broader marketing goals, sharing actionable insights, mentoring teammates, and building data-driven strategies. I'm passionate about delivering measurable outcomes and connecting audiences to solutions, including mental health services, through innovative digital campaigns.

Available to hire

I’m Katie Patton, a results-driven PPC manager with over 16 years of experience delivering high-performing paid search campaigns across e-commerce, healthcare, and automotive. I specialize in Google Ads, Microsoft Advertising, and other ad networks, managing budgets from micro to mega scales, and consistently driving lead growth while hitting CPL targets.

I love collaborating with cross-functional teams to align PPC with broader marketing goals, sharing actionable insights, mentoring teammates, and building data-driven strategies. I’m passionate about delivering measurable outcomes and connecting audiences to solutions, including mental health services, through innovative digital campaigns.

Skills

Google Ads

GA4

Experience Level

Google Ads

Expert

GA4

Expert

Work Experience

Paid Search Director – Temp Contract at Franchise Ramp

October 1, 2024 - November 16, 2025

Acted as SME for Google and Microsoft Ads, overseeing strategy and optimization for 300+ accounts to ensure alignment with organizational goals. Overhauled and rebuilt Google Ads campaigns to current best practices, driving improvements in traffic, lead generation, and ROI. Developed PPC strategies for new brand launches and partnered with cross-functional teams to create cohesive optimization plans. Trained marketing teams on advanced search strategies and data-driven tactics. Conducted regular audits with Google Analytics to identify actionable improvements in ad copy, targeting, and budget allocation. Designed and executed A/B tests for ads and landing pages to boost CTR and conversions. Collaborated with content creators, designers, and SEO to maintain consistent branding and integrated marketing efforts.

Partner, Search Engine Marketing at FIVE MILL

November 1, 2015 - November 16, 2025

Oversaw PPC campaigns on Google and Bing for diverse clients; built new accounts from the ground up or took full ownership of existing accounts; primary liaison between the agency and clients, delivering strategic recommendations and fostering long-term partnerships. Provided data-driven direction to clients, designing and executing paid search strategies that maximize ROI and align with business objectives. Managed accounts with monthly budgets ranging from $2,000 to $7,000,000, ensuring efficient resource allocation and consistent performance improvement.

Paid Search Performance Director at BarkleyOKRP

October 1, 2024 - October 1, 2024

Developed and executed strategies for Google and Microsoft Ads accounts, driving lead generation and e-commerce growth for clients across industries, including home services, beauty, fashion, and pet supplies. Managed campaign types across Search, Performance Max, Display, Standard Shopping, and YouTube to maximize ROI. Mentored junior associates, conducted comprehensive audits, and contributed to agency-wide best practices. Led client onboarding and managed monthly budgets from $50,000 to $3,000,000, including closing three enterprise clients that generated over $5 million in revenue for the agency.

Senior Paid Search Manager – SMB Global at AFTERPAY

April 1, 2022 - April 1, 2022

Oversaw Google and Bing paid search accounts for the US, UK, and AU merchant demand teams, driving measurable growth across regions. Scaled monthly spend from $30,000 to $250,000 while maintaining CPL targets, increasing lead volumes from 300 to over 3,000 per month.

Paid Search Manager & Consultant at Independent PPC CONSULTING

March 1, 2022 - March 1, 2022

Offered expert consulting for new and existing Google and Bing accounts, delivering actionable strategies to enhance performance. Established and oversaw new accounts and campaigns, ensuring alignment with client objectives and industry best practices. Conducted detailed account audits across Healthcare, Automotive, E-commerce, Software, and more, serving both B2B and B2C clients.

Account Director Strategic Services at SEARCH FORCE

November 1, 2015 - November 1, 2015

Optimize and manage Google and Bing PPC campaigns using platforms like SearchForce, Google Ads, and Microsoft Bing. Ensure efficient budget pacing and account optimization to achieve client goals. Delivered weekly and monthly reports to clients and internal teams, highlighting key insights and opportunities. Maintained strong relationships with ad network representatives and provided strategic consultation for client accounts. Developed short- and long-term PPC strategies for managed accounts, offering guidance on accounts outside direct management. Trained internal teams and clients on PPC best practices and account management techniques.

PPC Marketing Manager at HOME IMPROVEMENT LEADS

June 1, 2014 - June 1, 2014

Created, optimized, and oversaw Google and Bing paid search campaigns to meet ROI targets, managing the full campaign lifecycle. Collaborated with sales managers to maximize revenue for lead buyers through targeted strategies. Assisted in landing page design, testing, and performance analysis to improve conversion rates. Conducted A/B testing of ad copy and keyword positions to enhance profitability. Managed secondary advertising platforms, including Adknowledge, Replyclicks, and Admarketplace, to diversify traffic sources.