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I'm Kat Mason, a committed, enthusiastic B2B marketer with extensive experience in PR, marketing, business development and events. I am a resourceful and creative thinker with an entrepreneurial spirit who excels at developing integrated campaigns that deliver impactful results across PR, social media, and marketing channels. I'm adaptable and solutions-focused, I thrive on challenges and bring strategic thinking to every environment I work in.…I'm Kat Mason, a committed, enthusiastic B2B marketer with extensive experience in PR, marketing, business development and events. I am a resourceful and creative thinker with an entrepreneurial spirit who excels at developing integrated campaigns that deliver impactful results across PR, social media, and marketing channels. I'm adaptable and solutions-focused, I thrive on challenges and bring strategic thinking to every environment I work in.

Kat Mason

Marketing Strategist, Digital Marketer, Content Strategist, +2

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I'm Kat Mason, a committed, enthusiastic B2B marketer with extensive experience in PR, marketing, business development and events. I am a resourceful and creative thinker with an entrepreneurial spirit who excels at developing integrated campaigns that deliver impactful results across PR, social media, and marketing channels. I'm adaptable and solutions-focused, I thrive on challenges and bring strategic thinking to every environment I work in.…I'm Kat Mason, a committed, enthusiastic B2B marketer with extensive experience in PR, marketing, business development and events. I am a resourceful and creative thinker with an entrepreneurial spirit who excels at developing integrated campaigns that deliver impactful results across PR, social media, and marketing channels. I'm adaptable and solutions-focused, I thrive on challenges and bring strategic thinking to every environment I work in.

Available to hire

I’m Kat Mason, a committed, enthusiastic B2B marketer with extensive experience in PR, marketing, business development and events. I am a resourceful and creative thinker with an entrepreneurial spirit who excels at developing integrated campaigns that deliver impactful results across PR, social media, and marketing channels.

I’m adaptable and solutions-focused, I thrive on challenges and bring strategic thinking to every environment I work in.

Skills

Copywriting

CRM

Experience Level

Copywriting

Expert

CRM

Expert

Language

English

Fluent

Work Experience

Senior Account Manager at Silver Buck

July 1, 2021 - November 7, 2025

Lead on large client accounts and manage the execution of campaigns across PR, social, events, communications, marketing, and website design; deliver a strong pipeline of trade coverage for clients in digital health; manage budgets to ensure profitability; provide day-to-day strategic leadership and counsel on PR and marketing activities; mentor junior team members; contribute to new business pitches and client onboarding.

Marketing Manager at NHS Providers

June 1, 2021 - June 1, 2021

Project-managed and designed an events campaign for the Annual Conference; provided strategic leadership for marketing activities; increased email open rates and event attendance; developed a business development programme contributing to £60,000 in commercial revenue; led the implementation of a new ESP integrated with Microsoft Dynamics 365 CRM; edited policy reports and generated content to boost website views and conference sales.

Senior Marketing Executive at National Housing Federation

December 1, 2017 - December 1, 2017

Managed national conferences and awards, created brand identities, increased attendance, negotiated media and external partner deals; identified and tested marketing trends to boost bookings; produced marketing copy for web, brochures and emails, contributing to higher open rates and sales.

Marketing Executive at National Housing Federation

September 30, 2013 - September 30, 2013

Promoted from within; produced effective marketing copy for web, brochures and emails; managed events and contributed to attendance and conference sales; supported sponsorship and campaign development.

Online, Email Marketing and Editorial Assistant at Canonbury Publishing

November 30, 2011 - November 30, 2011

Proof-read newsletters; created SEO-specific articles; built and managed Wordpress websites; supported digital marketing campaigns.