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I'm a German-American Associate Creative Director who believes the best creative work emerges from a blend of strategic insight, artistic vision, and a bit of unexpected adventure. I moved to Scotland in 2013 for my Masters programme in Creative Advertising at Edinburgh Napier University. Since then I have gotten to work for lots of amazing clients from NatWest and Lloyds Bank to WEST Brewery and Co-op. I thrive on guiding projects from concept to execution, ensuring every visual narrative is compelling and impactful. Whether I’m leading a team or diving into the details of my own work, my goal is always to create something truly amazing.…I'm a German-American Associate Creative Director who believes the best creative work emerges from a blend of strategic insight, artistic vision, and a bit of unexpected adventure. I moved to Scotland in 2013 for my Masters programme in Creative Advertising at Edinburgh Napier University. Since then I have gotten to work for lots of amazing clients from NatWest and Lloyds Bank to WEST Brewery and Co-op. I thrive on guiding projects from concept to execution, ensuring every visual narrative is compelling and impactful. Whether I’m leading a team or diving into the details of my own work, my goal is always to create something truly amazing.

Kat McArthur

Creative Director, Motion Graphic Designer, Designer, +2

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I'm a German-American Associate Creative Director who believes the best creative work emerges from a blend of strategic insight, artistic vision, and a bit of unexpected adventure. I moved to Scotland in 2013 for my Masters programme in Creative Advertising at Edinburgh Napier University. Since then I have gotten to work for lots of amazing clients from NatWest and Lloyds Bank to WEST Brewery and Co-op. I thrive on guiding projects from concept to execution, ensuring every visual narrative is compelling and impactful. Whether I’m leading a team or diving into the details of my own work, my goal is always to create something truly amazing.…I'm a German-American Associate Creative Director who believes the best creative work emerges from a blend of strategic insight, artistic vision, and a bit of unexpected adventure. I moved to Scotland in 2013 for my Masters programme in Creative Advertising at Edinburgh Napier University. Since then I have gotten to work for lots of amazing clients from NatWest and Lloyds Bank to WEST Brewery and Co-op. I thrive on guiding projects from concept to execution, ensuring every visual narrative is compelling and impactful. Whether I’m leading a team or diving into the details of my own work, my goal is always to create something truly amazing.

Available to hire

I’m a German-American Associate Creative Director who believes the best creative work emerges from a blend of strategic insight, artistic vision, and a bit of unexpected adventure.

I moved to Scotland in 2013 for my Masters programme in Creative Advertising at Edinburgh Napier University. Since then I have gotten to work for lots of amazing clients from NatWest and Lloyds Bank to WEST Brewery and Co-op. I thrive on guiding projects from concept to execution, ensuring every visual narrative is compelling and impactful. Whether I’m leading a team or diving into the details of my own work, my goal is always to create something truly amazing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Fluent

Work Experience

Associate Creative Director & Creative Lead of the Social CoE at The&Partnership

April 1, 2020 - Present

Led digital innovation and creative excellence for NatWest Group; pioneered potential first TikTok campaign and Student Account campaign; established brand guidelines and an online brand book; mentored teammates and collaborated with leadership to uphold creative quality. As Creative Lead of the Social Centre of Excellence, transformed social from an add-on to a strategic priority, initiated regular social shoots; achieved 110M+ impressions for Savings Index and 1.5x Ad Awareness and 7.5x Brand Association against NatWest norms with strong client praise.

Digital & Motion Graphics Designer (Formerly Realise and AmazeRealise) at Kin + Carta

April 1, 2017 - March 1, 2020

Designed fully responsive websites in Sketch for clients including Lloyds, Aberdeen Standard Investments, NFU Mutual, and Club Med; produced motion graphics for company showreel and social content; created templates/assets for The Lions Campaign for Standard Life Investments, which won a BT Sport Industry Award 2018.

Digital Designer at Connect5Media

February 1, 2015 - October 1, 2016

Main designer for eye-catching app and WordPress website designs across multiple sectors (food, drinks, entertainment); worked with clients including WEST Brewery, Good Food Co and Firecracker; contributed to online ordering and e-commerce apps.