Cátia Silvestre

Planning and execution of integrated marketing and communication strategies; public relations and media management; liaison between CEO, internal teams and external partners (USA and Europe); development of business decks, institutional materials and brand assets; creative direction including briefs, brainstorming, storytelling and brand activation; management of international events; KPI and OKR monitoring; definition and monitoring of campaigns, budgets and reporting for stakeholders.

Migration, activation and optimization of institutional websites; content management for intranets and digital platforms; performance analysis and strategic recommendations; institutional writing and copywriting; implementation and harmonization of content across multiple portals; support for events, conferences and stakeholder management.

Project management with social and institutional impact; profile mapping, benchmarking and trend research; stakeholder engagement and contract coordination with public and private entities; strengthening project visibility among organizations and partners; development and execution of communication and marketing plans; social media management, content creation, email marketing and newsletters; planning and facilitating workshops (in-person and online); budget management, reporting, KPIs and performance evaluation; support for business development and entrepreneurship; event and launch management; brand activation; trainer, mentor, manager of trainees and production teams.