Katrin Küper
Digital marketing and brand communications graduate with experience in digital publishing, culturally relevant content creation, and global brand campaign support for sports and lifestyle brands such as adidas and…
About
Digital marketing and brand communications graduate with experience in digital publishing, culturally relevant content creation, and global brand campaign support for sports and lifestyle brands such as adidas and Birkenstock. Skilled in coordinating content planning and publishing processes across social and digital platforms.
Hands-on experience supporting global campaign concepts and key moments (e.g., UEFA EURO 2026-related milestones, Winter Olympics 2026, World Cup 2026), ensuring consistent brand communication through close collaboration with creative and publishing teams. Additionally, experience in production support, assistant roles for fashion and content shoots, and managing social media channels with a strong focus on audience and brand story alignment.
- 3 years' experience
- Joined July 2026
Languages
- GermanFluent
- EnglishAdvanced
- ItalianAdvanced
Industry experience
- Media & Entertainment
- Consumer Goods
Work experience· 5 roles
Managed the global Instagram channel with 1.6M followers and supported content planning. Contributed to the development of social media campaigns from concept through rollout, creating social-first content concepts aligned with global brand storytelling and audience trends.
Supported the creation and execution of culturally relevant digital content for global brand campaigns across social media channels. Contributed to campaign concepts for key moments including DF B, Winter Olympics 2026, and World Cup 2026. Worked closely with creative and publishing teams to ensure consistent brand communication. Partnered with publishing teams to support campaign rollouts and maintained alignment across stakeholders during high-pressure periods.
Coordinated technical teams, editorial staff, and production units for live TV shows reaching approximately 1.7M viewers. Supported planning and execution of rehearsals and live show schedules. Ensured smooth communication across departments during high-pressure production phases to keep broadcasts on track.
Education
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