Digital marketing and brand communications graduate with experience in digital publishing, culturally relevant content creation, and global brand campaign support for sports and lifestyle brands such as adidas and Birkenstock. Skilled in coordinating content planning and publishing processes across social and digital platforms. Hands-on experience supporting global campaign concepts and key moments (e.g., UEFA EURO 2026-related milestones, Winter Olympics 2026, World Cup 2026), ensuring consistent brand communication through close collaboration with creative and publishing teams. Additionally, experience in production support, assistant roles for fashion and content shoots, and managing social media channels with a strong focus on audience and brand story alignment.

Katrin Küper

Digital marketing and brand communications graduate with experience in digital publishing, culturally relevant content creation, and global brand campaign support for sports and lifestyle brands such as adidas and Birkenstock. Skilled in coordinating content planning and publishing processes across social and digital platforms. Hands-on experience supporting global campaign concepts and key moments (e.g., UEFA EURO 2026-related milestones, Winter Olympics 2026, World Cup 2026), ensuring consistent brand communication through close collaboration with creative and publishing teams. Additionally, experience in production support, assistant roles for fashion and content shoots, and managing social media channels with a strong focus on audience and brand story alignment.

Available to hire

Digital marketing and brand communications graduate with experience in digital publishing, culturally relevant content creation, and global brand campaign support for sports and lifestyle brands such as adidas and Birkenstock. Skilled in coordinating content planning and publishing processes across social and digital platforms.

Hands-on experience supporting global campaign concepts and key moments (e.g., UEFA EURO 2026-related milestones, Winter Olympics 2026, World Cup 2026), ensuring consistent brand communication through close collaboration with creative and publishing teams. Additionally, experience in production support, assistant roles for fashion and content shoots, and managing social media channels with a strong focus on audience and brand story alignment.

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Language

German
Fluent
English
Advanced
Italian
Advanced

Work Experience

Social Media Intern at Birkenstock
April 1, 2026 - Present
Managed the global Instagram channel with 1.6M followers and supported content planning. Contributed to the development of social media campaigns from concept through rollout, creating social-first content concepts aligned with global brand storytelling and audience trends.
Digital Publishing Intern at adidas
September 1, 2025 - March 2, 2026
Supported the creation and execution of culturally relevant digital content for global brand campaigns across social media channels. Contributed to campaign concepts for key moments including DF B, Winter Olympics 2026, and World Cup 2026. Worked closely with creative and publishing teams to ensure consistent brand communication. Partnered with publishing teams to support campaign rollouts and maintained alignment across stakeholders during high-pressure periods.
Assistant Production Manager at Endemol Shine Germany
October 1, 2023 - August 31, 2024
Coordinated technical teams, editorial staff, and production units for live TV shows reaching approximately 1.7M viewers. Supported planning and execution of rehearsals and live show schedules. Ensured smooth communication across departments during high-pressure production phases to keep broadcasts on track.
Production Assistant (Sole Box) at Solebox
October 1, 2022 - March 31, 2023
Supported fashion and content productions by coordinating photo and video shoots. Assisted with location scouting, model selection, and shoot preparation to support production timelines and deliver content-ready assets.
Styling Assistant at SNIPES
April 1, 2022 - October 31, 2022
Assisted in styling for 30+ photo and video product productions. Managed samples and supported on-set teams including photographers and art directors to ensure styling continuity and production readiness.

Education

M.S. International Marketing Management at Universität Cattolica del Sacro Cuore / Macromedia University (as listed)
January 1, 2024 - January 1, 2026
B.A. Fashion Management at Macromedia University / Universität Cattolica del Sacro Cuore / Cologne (as listed)
January 1, 2019 - January 1, 2023

Qualifications

Industry Experience

Media & Entertainment, Consumer Goods