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Hi, I’m Katrina Oxborough, a senior graphic designer based in Sydney, Australia. I bring significant experience in digital and print design, specializing in brand identities, engaging marketing materials and memorable UX/UI experiences. I love turning ideas into visually compelling solutions and collaborating with cross-functional teams to deliver high-quality outcomes. I’ve led branding refreshes for global campaigns at Tourism Australia and Salesforce Global Studio APAC, designed assets for events and campaigns, and managed multiple high-volume projects across China, ANZ, and the UK. I enjoy exploring AI-powered visuals to elevate design and strive to create intuitive user experiences while maintaining cohesive brand guidelines.…Hi, I’m Katrina Oxborough, a senior graphic designer based in Sydney, Australia. I bring significant experience in digital and print design, specializing in brand identities, engaging marketing materials and memorable UX/UI experiences. I love turning ideas into visually compelling solutions and collaborating with cross-functional teams to deliver high-quality outcomes. I’ve led branding refreshes for global campaigns at Tourism Australia and Salesforce Global Studio APAC, designed assets for events and campaigns, and managed multiple high-volume projects across China, ANZ, and the UK. I enjoy exploring AI-powered visuals to elevate design and strive to create intuitive user experiences while maintaining cohesive brand guidelines.

Katrina Oxborough

Graphic Designer, Designer, UX Designer, +4

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Hi, I’m Katrina Oxborough, a senior graphic designer based in Sydney, Australia. I bring significant experience in digital and print design, specializing in brand identities, engaging marketing materials and memorable UX/UI experiences. I love turning ideas into visually compelling solutions and collaborating with cross-functional teams to deliver high-quality outcomes. I’ve led branding refreshes for global campaigns at Tourism Australia and Salesforce Global Studio APAC, designed assets for events and campaigns, and managed multiple high-volume projects across China, ANZ, and the UK. I enjoy exploring AI-powered visuals to elevate design and strive to create intuitive user experiences while maintaining cohesive brand guidelines.…Hi, I’m Katrina Oxborough, a senior graphic designer based in Sydney, Australia. I bring significant experience in digital and print design, specializing in brand identities, engaging marketing materials and memorable UX/UI experiences. I love turning ideas into visually compelling solutions and collaborating with cross-functional teams to deliver high-quality outcomes. I’ve led branding refreshes for global campaigns at Tourism Australia and Salesforce Global Studio APAC, designed assets for events and campaigns, and managed multiple high-volume projects across China, ANZ, and the UK. I enjoy exploring AI-powered visuals to elevate design and strive to create intuitive user experiences while maintaining cohesive brand guidelines.

Available to hire

Hi, I’m Katrina Oxborough, a senior graphic designer based in Sydney, Australia. I bring significant experience in digital and print design, specializing in brand identities, engaging marketing materials and memorable UX/UI experiences. I love turning ideas into visually compelling solutions and collaborating with cross-functional teams to deliver high-quality outcomes.

I’ve led branding refreshes for global campaigns at Tourism Australia and Salesforce Global Studio APAC, designed assets for events and campaigns, and managed multiple high-volume projects across China, ANZ, and the UK. I enjoy exploring AI-powered visuals to elevate design and strive to create intuitive user experiences while maintaining cohesive brand guidelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Language

English

Fluent

Work Experience

Senior Graphic Designer at Tourism Australia

April 1, 2015 - Present

Contracted to support the rollout of a major brand refresh across global campaigns, markets and internal platforms by designing partnership templates for digital, animation, print and OOH channels. Designed and contributed to online brand guidelines to ensure consistent application of the new visual identity. Delivered assets for the China brand launch campaign and brand launch event, including EDM invites, web app assets, event signage, and large format printed OOH signage. Produced corporate collateral such as the Corporate Plan and internal business stationery including business cards and letterheads in line with the new brand. Collaborated with stakeholders across China, ANZ, and the UK, managing multiple projects simultaneously in a high-volume, fast-paced environment.

Senior Creative Designer at Salesforce Global Studio, APAC

March 1, 2022 - April 1, 2025

Design and delivery of digital concepts for event demand gen, display/social campaigns including After Effects animations and the Salesforce website. Design print collateral for high-profile events like APAC Executive Programs and ANZ Formula 1 activations, including materials placed in prominent publications. Supporting design and production for major technology events such as Dreamforce, World Tour and World Tour Essentials. Lead and execute digital/social experiences including landing pages, emails, and social creative for events. Conduct Test and Learn program for socials on LinkedIn for the field marketing team. Execute A/B testing for landing page designs and gated forms, focusing on UX/UI improvements. Localise global brand campaigns for the APAC region, ensuring cultural relevance. Act as the brand steward to agency partners, providing guidance and creating templates for consistent use. Utilise AI image generation tools to create innovative and high-quality visuals, enhancing p

Senior Graphic Designer, APAC at Adobe

May 1, 2019 - March 31, 2022

Created signage and print displays for events. Designed India Symposium and Sydney Summit websites with responsive design for mobile including UX wireframes for registration journeys, working with third-party web developers on UX/UI. Designed printed Prop Signage & Photo guidelines for Skillfinder initiative. Created animated MP4 video campaigns for social using After Effects. Designed responsive eDMs for desktop and mobile with HTML templates in Dreamweaver for events such as Experience Makers Live and Adobe Summit and other internal communications. Designed landing pages and registration forms that sit on the a.com site. Created static display banners for Google Display Network, cmo.com, and Facebook/LinkedIn.

Mid Weight Graphic Designer (freelance) at Heard Agency

January 1, 2019 - April 1, 2019

Designed a craft beer label distributed through Woolworths, delivering full-cycle design projects including logos, brand identities and property development materials. Created brand guidelines, signage, showbooks, and press ads for various clients. Collaborated on marketing materials for Sydney-based property developments and hospitality brands.

Mid Weight Graphic Designer / Digital Designer at University of Sydney Union

May 1, 2016 - December 31, 2018

Managed design projects from briefing/concept stage through to design and production for both print and digital applications. Created logos and branding for new retail outlets on campus, rebrand for Bright Ideas, liaised with printers and suppliers for print work and signage displays, releasing jobs to print and reviewing proofs. Led the refresh of the USU app in XD and collaborated with app developers on UX/UI. Created digital assets including static and animated GIFs/short teaser videos for marketing campaigns on website, eDMs and social media.