Katriz Luna
I am a Social Communications graduate and a creative copywriter with an integral profile built at the intersection of creativity, strategy, and execution, with experience in campaigns, digital content, and brand…
About
I am a Social Communications graduate and a creative copywriter with an integral profile built at the intersection of creativity, strategy, and execution, with experience in campaigns, digital content, and brand experiences.
Over the past year, I have been deepening my training in User Experience, with the goal of improving processes, user journeys, and overall user experience through content. I enjoy collaborative environments where teamwork, judgment, and empathy turn creative ideas into real, well-executed experiences.
- 4 years' experience
- Joined November 2025
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
- Education
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Work experience· 5 roles
Developed digital and creative content for regional and international brands, with a strong focus on Adidas LATAM and Adidas Football; led concept-to-execution of 360° campaigns, and coordinated asset integration and brand activations; collaborated with design teams to ensure consistency across stands and physical spaces, preserving creativity and user experience.
- Ideación y ejecución de campañas 360° para adidas Originals y adidas Football. - Creación de contenido digital para Corona, Budweiser, Modelo, Michelob Ultra, Pinterest LATAM y Pinterest Brasil. - Gestión de redes sociales (Instagram y Facebook), planificación de contenido y reportes cualitativos. - Desarrollo de copies, guiones y claims para campañas regionales en LATAM.
Created and wrote creative and strategic content for B2B and B2C clients; developed assets for digital campaigns (Google Ads, Meta Ads, LinkedIn Ads), landing pages, banners, and SEO-driven blog content; optimized content for organic positioning and managed Meta platforms (Instagram and Facebook) in line with brand objectives; led 360° campaigns and supported brand activations.
Education
Certifications and awards· 14
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