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I am a Social Communications graduate and a creative copywriter with an integral profile built at the intersection of creativity, strategy, and execution, with experience in campaigns, digital content, and brand experiences. Over the past year, I have been deepening my training in User Experience, with the goal of improving processes, user journeys, and overall user experience through content. I enjoy collaborative environments where teamwork, judgment, and empathy turn creative ideas into real, well-executed experiences.…I am a Social Communications graduate and a creative copywriter with an integral profile built at the intersection of creativity, strategy, and execution, with experience in campaigns, digital content, and brand experiences. Over the past year, I have been deepening my training in User Experience, with the goal of improving processes, user journeys, and overall user experience through content. I enjoy collaborative environments where teamwork, judgment, and empathy turn creative ideas into real, well-executed experiences.

Katriz Luna

Copywriter, Content Creator, Social Media Manager, +7

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I am a Social Communications graduate and a creative copywriter with an integral profile built at the intersection of creativity, strategy, and execution, with experience in campaigns, digital content, and brand experiences. Over the past year, I have been deepening my training in User Experience, with the goal of improving processes, user journeys, and overall user experience through content. I enjoy collaborative environments where teamwork, judgment, and empathy turn creative ideas into real, well-executed experiences.…I am a Social Communications graduate and a creative copywriter with an integral profile built at the intersection of creativity, strategy, and execution, with experience in campaigns, digital content, and brand experiences. Over the past year, I have been deepening my training in User Experience, with the goal of improving processes, user journeys, and overall user experience through content. I enjoy collaborative environments where teamwork, judgment, and empathy turn creative ideas into real, well-executed experiences.

Available to hire

I am a Social Communications graduate and a creative copywriter with an integral profile built at the intersection of creativity, strategy, and execution, with experience in campaigns, digital content, and brand experiences.

Over the past year, I have been deepening my training in User Experience, with the goal of improving processes, user journeys, and overall user experience through content. I enjoy collaborative environments where teamwork, judgment, and empathy turn creative ideas into real, well-executed experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior Copywriter at Magnetica Producciones

March 1, 2025 - October 1, 2025

Developed digital and creative content for regional and international brands, with a strong focus on Adidas LATAM and Adidas Football; led concept-to-execution of 360° campaigns, and coordinated asset integration and brand activations; collaborated with design teams to ensure consistency across stands and physical spaces, preserving creativity and user experience.

Creative copywriter at newcycle

September 22, 2022 - March 14, 2025

- Ideación y ejecución de campañas 360° para adidas Originals y adidas Football. - Creación de contenido digital para Corona, Budweiser, Modelo, Michelob Ultra, Pinterest LATAM y Pinterest Brasil. - Gestión de redes sociales (Instagram y Facebook), planificación de contenido y reportes cualitativos. - Desarrollo de copies, guiones y claims para campañas regionales en LATAM.

Creative Copywriter at New Cycle

August 1, 2022 - March 1, 2025

Created and wrote creative and strategic content for B2B and B2C clients; developed assets for digital campaigns (Google Ads, Meta Ads, LinkedIn Ads), landing pages, banners, and SEO-driven blog content; optimized content for organic positioning and managed Meta platforms (Instagram and Facebook) in line with brand objectives; led 360° campaigns and supported brand activations.

Copywriter at Wizerlink

September 1, 2021 - July 1, 2022

Crafted creative copy and content for digital campaigns and client projects, contributing to UX-focused content strategies and multi-channel campaigns.

Senior Copywriter at Wizerlink

August 9, 2021 - August 22, 2022

- Redacción y optimización de contenido para clientes B2B y B2C (Google Ads, Meta, LinkedIn Ads, landings, banners). - Estrategias SEO para posicionamiento orgánico en buscadores. - Coordinación de tono y lenguaje con equipos de marketing de México y Latinoamérica.