I am a creative, informative, and strategic copywriter, constantly evolving as communication evolves and adapting to any environment or workspace. I have experience generating content for B2B and B2C brands across Latin America, including Corona, Budweiser, Modelo, Michelob Ultra, Pinterest LatAm, and Pinterest Brasil, and I have led social media content creation and optimization with SEO-driven strategies. I work remotely with a dynamic, collaborative approach, drawing on experience across digital media, audiovisual content, advertising, and marketing, and I am comfortable wearing multiple hats in fast-paced teams and evolving projects.

Katriz Luna

I am a creative, informative, and strategic copywriter, constantly evolving as communication evolves and adapting to any environment or workspace. I have experience generating content for B2B and B2C brands across Latin America, including Corona, Budweiser, Modelo, Michelob Ultra, Pinterest LatAm, and Pinterest Brasil, and I have led social media content creation and optimization with SEO-driven strategies. I work remotely with a dynamic, collaborative approach, drawing on experience across digital media, audiovisual content, advertising, and marketing, and I am comfortable wearing multiple hats in fast-paced teams and evolving projects.

Available to hire

I am a creative, informative, and strategic copywriter, constantly evolving as communication evolves and adapting to any environment or workspace. I have experience generating content for B2B and B2C brands across Latin America, including Corona, Budweiser, Modelo, Michelob Ultra, Pinterest LatAm, and Pinterest Brasil, and I have led social media content creation and optimization with SEO-driven strategies.

I work remotely with a dynamic, collaborative approach, drawing on experience across digital media, audiovisual content, advertising, and marketing, and I am comfortable wearing multiple hats in fast-paced teams and evolving projects.

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Language

Spanish; Castilian
Fluent

Work Experience

Creative copywriter at newcycle
September 22, 2022 - March 14, 2025
- Ideación y ejecución de campañas 360° para adidas Originals y adidas Football. - Creación de contenido digital para Corona, Budweiser, Modelo, Michelob Ultra, Pinterest LATAM y Pinterest Brasil. - Gestión de redes sociales (Instagram y Facebook), planificación de contenido y reportes cualitativos. - Desarrollo de copies, guiones y claims para campañas regionales en LATAM.
Senior Copywriter at Wizerlink
August 9, 2021 - August 22, 2022
- Redacción y optimización de contenido para clientes B2B y B2C (Google Ads, Meta, LinkedIn Ads, landings, banners). - Estrategias SEO para posicionamiento orgánico en buscadores. - Coordinación de tono y lenguaje con equipos de marketing de México y Latinoamérica.

Education

Licenciatura en Comunicación Social at Universidad Católica Andrés Bello (UCAB), Venezuela
January 11, 2030 - November 26, 2025

Qualifications

UX Copywriting
July 1, 2020 - April 1, 2021
Semrush Content Toolkit
January 11, 2030 - November 26, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education