Hi, I’m Leidy Catherine Londono Peña D., a freelance UI/UX designer and consultant based in Bogotá, Colombia. I turn complex business requirements into high-fidelity, user-centered interfaces by blending design systems, product thinking, and visual strategy. I have 3+ years of experience across tech, fintech, and B2B, and I focus on reducing cognitive load and boosting conversion through psychology-informed design and efficient developer handoffs.\n\nBeyond deliverables, I collaborate with cross-functional teams to create human, accessible digital experiences and to maintain scalable visual asset libraries that ensure brand coherence across channels. When I’m not designing, I’m exploring new tools, tuning interactions, and helping teams ship products that feel intuitive and delightful.…Hi, I’m Leidy Catherine Londono Peña D., a freelance UI/UX designer and consultant based in Bogotá, Colombia. I turn complex business requirements into high-fidelity, user-centered interfaces by blending design systems, product thinking, and visual strategy. I have 3+ years of experience across tech, fintech, and B2B, and I focus on reducing cognitive load and boosting conversion through psychology-informed design and efficient developer handoffs.\n\nBeyond deliverables, I collaborate with cross-functional teams to create human, accessible digital experiences and to maintain scalable visual asset libraries that ensure brand coherence across channels. When I’m not designing, I’m exploring new tools, tuning interactions, and helping teams ship products that feel intuitive and delightful.WWWW…