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UI/UX Designer with 3+ years of experience across Tech, Fintech, and B2B sectors. Expert in transforming complex business requirements into high-fi delity, user-centred interfaces. Specializing in Design Systems, Product Thinking, and Visual Strategy. Proven ability to reduce cognitive load and increase conversion rates through psychology-based design and effi cient developer handoff .…

Leidy Catherine Londoño Peña

UI Designer, UX Designer, Product Designer, +2

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UI/UX Designer with 3+ years of experience across Tech, Fintech, and B2B sectors. Expert in transforming complex business requirements into high-fi delity, user-centred interfaces. Specializing in Design Systems, Product Thinking, and Visual Strategy. Proven ability to reduce cognitive load and increase conversion rates through psychology-based design and effi cient developer handoff .…

Available to hire

UI/UX Designer with 3+ years of experience across Tech, Fintech, and B2B sectors. Expert in transforming complex business requirements into high-fi delity, user-centred interfaces. Specializing in Design Systems, Product Thinking, and Visual Strategy. Proven ability to reduce cognitive load and increase conversion rates through psychology-based design and effi cient developer handoff .

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Freelance UI/UX Designer & Consultant at Desayunos Bogotá

April 1, 2024 - Present

Led the UI/UX strategy for an e-commerce platform, integrating Marketing Consultancy with Gestalt principles and Consumer Psychology to humanize the digital experience and maximize sales conversion.

Web & UI Designer at Lment9

October 1, 2024 - January 1, 2026

Spearheaded the B2B corporate platform redesign, enhancing visual consistency and information architecture to elevate professional brand perception for IT services. Audited and optimized web interfaces, reducing bounce rates and improving navigation. Established a visual asset library to ensure cross-channel brand coherence.

Graphic & Visual Designer at Lment9

March 1, 2023 - June 1, 2024

Managed design projects for multi-channel marketing campaigns, including website updates and corporate identity development. Architected and implemented the first responsive company website using reusable component libraries (DIVI/WordPress), reducing future maintenance time by 40%.

UI Design Associate at Arbore Pruina

March 1, 2022 - December 1, 2022

Designed mobile and web interfaces in Figma under the Scrum methodology, collaborating with the development team to ensure a smooth handoff by providing detailed specifications and documentation for UI components.