Hi, I’m Leidy Catherine Londono Peña D., a freelance UI/UX designer and consultant based in Bogotá, Colombia. I turn complex business requirements into high-fidelity, user-centered interfaces by blending design systems, product thinking, and visual strategy. I have 3+ years of experience across tech, fintech, and B2B, and I focus on reducing cognitive load and boosting conversion through psychology-informed design and efficient developer handoffs.\n\nBeyond deliverables, I collaborate with cross-functional teams to create human, accessible digital experiences and to maintain scalable visual asset libraries that ensure brand coherence across channels. When I’m not designing, I’m exploring new tools, tuning interactions, and helping teams ship products that feel intuitive and delightful.

Leidy Catherine Londono Peña D.

Hi, I’m Leidy Catherine Londono Peña D., a freelance UI/UX designer and consultant based in Bogotá, Colombia. I turn complex business requirements into high-fidelity, user-centered interfaces by blending design systems, product thinking, and visual strategy. I have 3+ years of experience across tech, fintech, and B2B, and I focus on reducing cognitive load and boosting conversion through psychology-informed design and efficient developer handoffs.\n\nBeyond deliverables, I collaborate with cross-functional teams to create human, accessible digital experiences and to maintain scalable visual asset libraries that ensure brand coherence across channels. When I’m not designing, I’m exploring new tools, tuning interactions, and helping teams ship products that feel intuitive and delightful.

Available to hire

Hi, I’m Leidy Catherine Londono Peña D., a freelance UI/UX designer and consultant based in Bogotá, Colombia. I turn complex business requirements into high-fidelity, user-centered interfaces by blending design systems, product thinking, and visual strategy. I have 3+ years of experience across tech, fintech, and B2B, and I focus on reducing cognitive load and boosting conversion through psychology-informed design and efficient developer handoffs.\n\nBeyond deliverables, I collaborate with cross-functional teams to create human, accessible digital experiences and to maintain scalable visual asset libraries that ensure brand coherence across channels. When I’m not designing, I’m exploring new tools, tuning interactions, and helping teams ship products that feel intuitive and delightful.

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Language

English
Advanced

Work Experience

Freelance UI/UX Designer & Consultant at Desayunos Bogotá
April 1, 2024 - Present
Led the UI/UX strategy for an e-commerce platform, integrating Marketing Consultancy with Gestalt principles and Consumer Psychology to humanize the digital experience and maximize sales conversion.
Web & UI Designer at Lment9
October 1, 2024 - January 1, 2026
Spearheaded the B2B corporate platform redesign, enhancing visual consistency and information architecture to elevate professional brand perception for IT services. Audited and optimized web interfaces, reducing bounce rates and improving navigation. Established a visual asset library to ensure cross-channel brand coherence.
Graphic & Visual Designer at Lment9
March 1, 2023 - June 1, 2024
Managed design projects for multi-channel marketing campaigns, including website updates and corporate identity development. Architected and implemented the first responsive company website using reusable component libraries (DIVI/WordPress), reducing future maintenance time by 40%.
UI Design Associate at Arbore Pruina
March 1, 2022 - December 1, 2022
Designed mobile and web interfaces in Figma under the Scrum methodology, collaborating with the development team to ensure a smooth handoff by providing detailed specifications and documentation for UI components.

Education

B.A. in Graphic Design & Digital Animation at Universidad Autónoma de Tamaulipas
January 11, 2030 - April 29, 2026
UX/UI Design Bootcamp at Coderhouse
January 11, 2030 - April 29, 2026
English B1+ Intermediate at CCEL, College of English
April 22, 2019 - November 29, 2019
B.A. in Graphic Design & Digital Animation at Universidad Autónoma de Tamaulipas
January 11, 2030 - May 18, 2026
UX/UI Design Bootcamp at Codehouse
January 11, 2030 - May 18, 2026

Qualifications

UX/UI Design Bootcamp
January 11, 2030 - April 29, 2026

Industry Experience

Software & Internet, Financial Services, Retail, Professional Services, Media & Entertainment