SEO Content Specialist at Add People

Act as the main SEO point of contact for a portfolio of clients, managing day-to-day communication, expectations and performance updates. Plan, build and implement SEO strategies aligned to client goals, KPIs, and wider marketing activity. Write and optimise SEO-led content for service pages, blogs and landing pages, balancing search intent, conversions and brand tone of voice. Carry out keyword research, competitor analysis and content gap analysis using Ahrefs and Google Search Console. Produce regular performance reports using GA4, GSC and internal reporting tools, translating data into clear insights and next steps for clients. Conduct technical SEO audits using Screaming Frog, identifying and prioritising issues such as indexation, internal linking, and on-page optimisation. Collaborate closely with internal teams to ensure strategies are implemented accurately and delivered on time.

SEO Manager (Freelance) at ASA Solutions

Led on-page SEO, technical audits and ongoing site maintenance for multiple clients. Built and executed SEO strategies focused on long-term organic growth and lead generation. Managed paid campaigns alongside organic optimisation to maximise overall performance.

Gymnastics Coach at Gymfinity Gymnastics

Delivered safe, engaging gymnastics sessions for groups of up to 12. Design and implement warm-up routines tailored to different age groups and abilities.

Operations Manager at Clara & Macy Ltd

Managed the e-commerce storefront, including SEO optimisation across product and category pages. Planned and delivered SEO campaigns that increased organic traffic and revenue. Led and supported a team of six, ensuring projects were delivered to a high standard and on schedule.