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Hi, I’m Catalina Pop, a digital marketing and makeup community manager with extensive experience building and growing beauty brand communities in Romania. I’ve led social media, influencer programs, advocacy initiatives, eCRM strategies, and paid media campaigns for brands like NYX Professional Makeup and Maybelline New York, coordinating with agencies and internal teams to drive engagement and e-commerce results. I also manage content creation and website updates, optimizing product listings and driving visibility across channels. I’ve organically grown the NYX Instagram community from 27k to 126k over four years and have hands-on experience with CRM segmentation, A/B testing, and performance analytics across platforms.…Hi, I’m Catalina Pop, a digital marketing and makeup community manager with extensive experience building and growing beauty brand communities in Romania. I’ve led social media, influencer programs, advocacy initiatives, eCRM strategies, and paid media campaigns for brands like NYX Professional Makeup and Maybelline New York, coordinating with agencies and internal teams to drive engagement and e-commerce results. I also manage content creation and website updates, optimizing product listings and driving visibility across channels. I’ve organically grown the NYX Instagram community from 27k to 126k over four years and have hands-on experience with CRM segmentation, A/B testing, and performance analytics across platforms.

Catalina Pop

Content Creator, Social Media Manager, Marketing Strategist, +2

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Hi, I’m Catalina Pop, a digital marketing and makeup community manager with extensive experience building and growing beauty brand communities in Romania. I’ve led social media, influencer programs, advocacy initiatives, eCRM strategies, and paid media campaigns for brands like NYX Professional Makeup and Maybelline New York, coordinating with agencies and internal teams to drive engagement and e-commerce results. I also manage content creation and website updates, optimizing product listings and driving visibility across channels. I’ve organically grown the NYX Instagram community from 27k to 126k over four years and have hands-on experience with CRM segmentation, A/B testing, and performance analytics across platforms.…Hi, I’m Catalina Pop, a digital marketing and makeup community manager with extensive experience building and growing beauty brand communities in Romania. I’ve led social media, influencer programs, advocacy initiatives, eCRM strategies, and paid media campaigns for brands like NYX Professional Makeup and Maybelline New York, coordinating with agencies and internal teams to drive engagement and e-commerce results. I also manage content creation and website updates, optimizing product listings and driving visibility across channels. I’ve organically grown the NYX Instagram community from 27k to 126k over four years and have hands-on experience with CRM segmentation, A/B testing, and performance analytics across platforms.

Available to hire

Hi, I’m Catalina Pop, a digital marketing and makeup community manager with extensive experience building and growing beauty brand communities in Romania. I’ve led social media, influencer programs, advocacy initiatives, eCRM strategies, and paid media campaigns for brands like NYX Professional Makeup and Maybelline New York, coordinating with agencies and internal teams to drive engagement and e-commerce results. I also manage content creation and website updates, optimizing product listings and driving visibility across channels. I’ve organically grown the NYX Instagram community from 27k to 126k over four years and have hands-on experience with CRM segmentation, A/B testing, and performance analytics across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Digital Communications Manager at Magnapharm

May 1, 2024 - Present

Develop, execute and optimize digital marketing campaigns for Pierre Fabre brands; influencer marketing; eCRM; website content management; CRM segmentation and analytics; multi-channel campaigns; coordination with partners and distributors.

Makeup Community Manager at L'Oreal Romania

January 1, 2017 - June 1, 2021

Manage local social media pages for NYX Professional Makeup and Maybelline New York (Instagram, Facebook, YouTube); plan and implement paid media campaigns; coordinate advocacy projects, KOLs, influencers, makeup schools, and media relations; Face Awards (2017–2019); CRM-based profiling and eCRM initiatives; oversee website content and product updates.

Digital Marketing Executive at Philip Morris International

March 1, 2016 - January 1, 2017

Manage local social media for NYX and Maybelline via Sprinklr; organize advocacy projects, KOLs, influencers, makeup schools, and media relations; plan, implement and monitor paid media campaigns; project management on Face Awards (2017–2019) and Doll Search 2020; CRM-driven profiling and eCRM; e-commerce content and website optimization.

Inbound Marketer

November 1, 2014 - December 1, 2015

Content creation and outreach for online publishers; organize outreach campaigns to gain publisher exposure; prepare outreach reports; maintain media relations with national and international editors; conduct SEO-related activities and keyword research.

Content Marketing Specialist

December 1, 2015 - March 1, 2016

Content creation for clients' websites and blogs (How-To’s, Top lists, Trends, Evergreen, Educational content); organize outreach campaigns; track results; manage SEO audits and outreach to improve online exposure.