Hi, I’m Katherine Rodríguez. I’m a strategic Senior Brand Designer and Social Media Strategist with 10+ years of experience building cohesive brand ecosystems and high-conversion digital content. I specialize in harmonizing institutional brand standards with result-oriented, data-driven social media strategies to help brands grow. I’m known as a collaborative leader who guides AI-augmented workflows and mentors multidisciplinary teams to scale reach and engagement. I’ve been recognized for operational excellence and for driving effective cross-functional partnerships, while delivering visually compelling, performance-focused branding assets.…

Katherine Rodríguez

5.0 (1 review)

Hi, I’m Katherine Rodríguez. I’m a strategic Senior Brand Designer and Social Media Strategist with 10+ years of experience building cohesive brand ecosystems and high-conversion digital content. I specialize in harmonizing institutional brand standards with result-oriented, data-driven social media strategies to help brands grow. I’m known as a collaborative leader who guides AI-augmented workflows and mentors multidisciplinary teams to scale reach and engagement. I’ve been recognized for operational excellence and for driving effective cross-functional partnerships, while delivering visually compelling, performance-focused branding assets.…

Available to hire

Hi, I’m Katherine Rodríguez. I’m a strategic Senior Brand Designer and Social Media Strategist with 10+ years of experience building cohesive brand ecosystems and high-conversion digital content. I specialize in harmonizing institutional brand standards with result-oriented, data-driven social media strategies to help brands grow.

I’m known as a collaborative leader who guides AI-augmented workflows and mentors multidisciplinary teams to scale reach and engagement. I’ve been recognized for operational excellence and for driving effective cross-functional partnerships, while delivering visually compelling, performance-focused branding assets.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior Brand Designer & Social Media Strategist at The Meta Business World by Erin Patten / Ra Beauty
January 1, 2023 - Present
Coordinate design and social media strategy to build cohesive brand narratives; prioritize user testimonials and visuals to drive engagement and conversions, with conversion-focused ad design and content planning for Ra Beauty.
Independent Design Consultant / Senior Brand Designer at Keiser University
June 1, 2025 - Present
Audited and unified fragmented visual paths into a cohesive brand system; developed brand guidelines, magazine layouts, and academic presentations to harmonize institutional communication.
Senior / Lead Graphic Designer at HITE Digital Marketing Agency
November 1, 2020 - November 1, 2022
Performance Excellence: Awarded 'Top Performer of the Month' (Kudos) multiple times for exceptional design execution and high-speed project delivery.
Graphic Designer Manager at Origami Brand Studio
June 1, 2016 - November 1, 2020
Team leadership: Mentored a multidisciplinary team of 7 designers, utilizing active listening and 1:1 feedback to support professional growth and technical upskilling. Implemented Red Booth to streamline project tracking for 30+ clients, ensuring on-time delivery.
In-House Graphic Designer at The Artisan
January 1, 2014 - June 1, 2016
Visual identity management: Oversaw the company’s full visual communications strategy and revamped product labels to enhance shelf presence.
Senior Brand Designer & Social Media Strategist at Ra Beauty / The Meta Business World
January 1, 2023 - Present
Conceived and executed conversion-focused ad design and landing pages for Ra Beauty, prioritizing user testimonials and 'Real People, Real Results' visuals to drive high-conversion traffic.
Senior Brand Designer at Independent Design Consultant
June 1, 2025 - Present
Audited and unified fragmented brand paths into cohesive brand systems (Keiser University); developed brand guidelines, magazine layouts, and academic presentations to harmonize institutional communication. Directed project-based creative for diverse industries (MYCA Consulting) and led end-to-end deliverables from logo creation to social media assets (DMM & Status Agency).
Senior/Lead Graphic Designer at Hite Digital Marketing Agency
November 1, 2020 - January 1, 2022
Delivered performance-focused design work; earned Top Performer of the Month multiple times for execution speed and quality. Led strategic brand revamps for high-profile clients, including Texas A&M University and Hunt Regional Hospital, optimizing brand consistency and engageability.
Graphic Design Manager at Omami Brand Studio
June 1, 2016 - November 1, 2020
Led a multidisciplinary design team of 7 designers; implemented Red Booth to streamline project tracking for 30+ clients, ensuring 100% on-time delivery.

Education

Bachelor in Graphic Design at Universidad Politécnica de Nicaragua
January 11, 2030 - January 1, 2014
Bachelor in Graphic Design at Universidad Politécnica de Nicaragua
January 11, 2030 - January 1, 2014
Google UX Design Professional Certificate at Coursera
January 11, 2030 - April 14, 2026
HubSpot Design Certification at HubSpot
January 11, 2030 - April 14, 2026
Illustration Certification (Digital Assets) at Digital Assets
January 11, 2030 - April 14, 2026

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - April 14, 2026
HubSpot Design Certification
January 11, 2030 - April 14, 2026
Illustration Certification (Digital Assets)
January 11, 2030 - April 14, 2026
Google UX Design Professional Certificate
January 11, 2030 - April 14, 2026
HubSpot Design Certification
January 11, 2030 - April 14, 2026
Illustration Certification (Digital Assets)
January 11, 2030 - April 14, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education
    uniE621 Circa81 Design – Native American Woman-Owned Design
    Circa81 Design is a Native American woman-owned design, engineering, and operations management firm. Specializing in providing cutting-edge solutions, advisory, and consulting services to Native American tribes, as well as public and private sectors, Circa81 Design is a leader in innovation, quality, and client satisfaction. Their end-to-end scope of services ensures that each project is approached with the goal of achieving continuous improvement and operational excellence. Project Scope: I was tasked with creating a brand that captures the essence of Circa81 Design’s diverse service offerings while reflecting their mission of delivering premium-quality solutions. The client had a clear vision: they wanted the brand to evoke a sense of luxury and exclusivity, positioning Circa81 Design as a high-end, premium firm. This required creating a brand identity that not only communicates professionalism but also establishes the brand as refined, elevated, and suitable for high-profile clients in both the public and private sectors. The challenge was to craft a design that balances sophistication with cultural respect, while also preparing the brand for future expansion into new areas, such as furniture design and a children's clothing line. This meant that the brand needed to be versatile, timeless, and adaptable, without losing the luxurious feel that the client envisioned. Design Solution: To achieve the client's vision, I created a cohesive and sophisticated design that resonates with the high-end positioning of the brand. By incorporating elegant typography, a refined color palette, and clean, minimalistic layouts, the brand was designed to feel exclusive and expensive while maintaining accessibility to Native American tribes and public sectors. I made sure to integrate subtle nods to the client’s cultural background, but in a way that feels modern and luxurious. The design solution also keeps in mind the client's future aspirations of expanding the brand into various sectors, such as furniture design and children's clothing. The visual identity was crafted with scalability in mind, ensuring that it could be easily extended into these new ventures while retaining the core essence of luxury and professionalism. This strategic approach resulted in a brand identity that not only reflects Circa81 Design’s current scope of services but also positions the company for future growth and expansion into new industries. webdesigner designer illustrator photo…