Katy Russell

Led social media strategy and delivery for major national campaigns, including Marie Curie’s London Marathon Charity of the Year partnership, overseeing integrated multi-channel content from planning through live execution. Managed key stakeholder and corporate partner relationships, leading social campaign delivery and content creation for partners such as Superdrug and Morrisons. Owned Marie Curie’s retail social media channels, implementing strategy across national and local retail teams to improve consistency, engagement, and campaign amplification.

Managed an in-house videographer and freelance editors, overseeing creative direction, storyboards, call sheets, and content delivery. Planned quarterly social strategies and managed paid social budgets, optimising Instagram boosted posts for performance. Produced platform-first content including Vox Pops, short-form video, and campaign assets. Owned and led end-to-end social strategy across TikTok, Instagram, Facebook, YouTube, and Pinterest, collaborating with artists and internal teams to support campaigns and business goals. Analysed performance data, produced regular reports with findings and strategic recommendations, and maintained brand consistency and tone of voice.

Led social strategy and platform-first short-form content creation for multiple client accounts across TikTok, Instagram, Facebook, and YouTube Shorts. Managed and supported a Content Assistant across content production workflows and delivery. Planned, filmed, and edited short-form video using professional equipment; created content calendars, scheduled posts, and tracked performance using Notion and Sprout Social. Analysed reach, engagement, saves, clicks, and growth, and delivered insight-led recommendations. Handled daily community management (DMs and comments) and wrote SEO-led captions with hashtag strategies to improve discoverability.