I’m Kaushik Paul, a UI/UX designer with nearly 6 years of experience crafting visually appealing and user-centered experiences across UI/UX, visual design, and motion/video. I’ve delivered high-impact digital experiences for OTT platforms, SaaS products, enterprise systems, cybersecurity solutions, and government platforms. I own end-to-end design—from problem discovery and UX strategy to high-quality execution—while collaborating closely with product managers, engineers, marketers, and leadership.
I’m known for blending strong product thinking with hands-on creative execution. I’ve produced large volumes of graphics for social media, blogs, websites, and marketing collaterals, alongside professional video work including long-form videos, short-form reels, music videos, and film content. I bring a friendly, collaborative approach and a passion for elevating brand engagement through thoughtful design.
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Designed high-converting landing pages focused on clarity, messaging, and user action.
Worked on structuring content, CTA placements, and visual hierarchy to guide users effectively toward conversion.
Key Highlights:
Designed multiple landing page variations
Optimized CTA placement and messaging
Improved readability and content flow
Focused on performance and clarity
Tools Used: Figma, Illustrator
Impact: Increased conversion rates and better user engagement
Role: UI/UX Designer
Designed a modern e-commerce experience focused on product discovery, trust-building, and seamless checkout.
Created clean layouts, improved product page hierarchy, and optimized conversion funnels.
Key Highlights:
Designed product listing and detail pages
Improved checkout flow for better conversions
Focused on visual storytelling and branding
Mobile-first responsive design approach
Tools Used: Figma, Photoshop
Impact: Improved user journey and higher conversion potential
Role: UI/UX Designer
Designed a mobile-first audio streaming experience focused on short-form content and seamless listening.
Optimized onboarding, content discovery, and playback experience to create an engaging and frictionless user journey.
Key Highlights:
Designed intuitive onboarding and user flows
Improved content discovery through categorization
Optimized playback UI for better engagement
Focused on mobile usability and retention
Tools Used: Figma, After Effects
Impact: Enhanced user engagement and smoother navigation experience
Role: UI/UX Designer
Designed a modern, CMS-driven corporate website for an AI consulting firm with focus on clarity, scalability, and lead generation.
Created a structured layout system with strong typography, clean visual hierarchy, and conversion-focused sections like case studies, insights, and CTAs.
Key Highlights:
Designed fully responsive website (Desktop + Mobile)
Built scalable CMS-friendly layouts
Focused on conversion-driven UX
Integrated modern UI with subtle interactions
Tools Used: Figma
Impact: Improved clarity, stronger brand perception, and better lead flow
Role: UI/UX Designer (Lead)
Redesigned a complex cybersecurity analytics dashboard to improve usability, data clarity, and decision-making speed.
Simplified dense data layouts into structured, scannable components. Introduced better filtering, visual hierarchy, and real-time data representation to reduce cognitive load for analysts.
Key Highlights:
Simplified complex data visualization dashboards
Improved filtering and navigation flows
Designed modular UI components for scalability
Reduced user effort in critical workflows
Tools Used: Figma, Illustrator
Impact: Faster data interpretation and improved user efficiency
Role: UI/UX Designer
Redesigned the user experience of a leading OTT platform to improve content discovery, navigation clarity, and engagement.
Focused on simplifying the information architecture, refining user flows, and creating a more intuitive browsing experience across web and mobile. Introduced a cleaner UI system, improved content hierarchy, and optimized key journeys such as search, browsing, and playback.
Key Highlights:
Improved navigation structure for faster content discovery
Redesigned homepage and category flows
Enhanced visual hierarchy and UI consistency
Created scalable design system for future features
Worked closely with stakeholders and developers for implementation
Tools Used: Figma, Adobe After Effects, Photoshop
Impact: Increased usability, better engagement flow, and improved overall product experience
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