Worked with an advertising agency as a Social Media Content Manager, developing creative strategies and producing engaging digital content. Collaborated closely with leading brands such as Mondelez, Coach, Hamelys, and Sephora to deliver brand-aligned creatives, enhance audience engagement, and maintain a strong and consistent online presence across platforms.

Worked as a copywriter for Hamelys, focusing on social media content development. Created engaging and brand-aligned copy for posts and campaigns, ensuring a consistent tone of voice while enhancing audience engagement and digital presence.

Conceptualised and built “Munch Mood” from the ground up as a Bachelor’s project, developing a distinctive brand identity and positioning within the market. Led end-to-end marketing efforts, including campaign strategy, content creation, and promotional activities to drive brand awareness and customer engagement. Additionally, managed sales operations, aligning marketing initiatives with revenue goals to ensure consistent growth and market traction.

Developed a strategic framework for Tiffany & Co. focused on enhancing customer engagement and strengthening brand loyalty. The approach centered on creating innovative, experience-driven concepts that connect the brand’s heritage with modern consumer expectations, driving deeper emotional connections and long-term client retention.