Results-driven professional with experience improving operational performance, coordinating cross-functional initiatives, and delivering data-informed strategy for global organizations including Coach, Sephora, and…
Results-driven professional with experience improving operational performance, coordinating cross-functional initiatives, and delivering data-informed strategy for global organizations including Coach, Sephora, and Reliance Brands. Skilled in planning, forecasting, resource allocation, process improvement, performance reporting, and stakeholder management.
Worked with an advertising agency as a Social Media Content Manager, developing creative strategies and producing engaging digital content. Collaborated closely with leading brands such as Mondelez, Coach, Hamelys, and Sephora to deliver brand-aligned creatives, enhance audience engagement, and maintain a strong and consistent online presence across platforms.
Worked as a copywriter for Hamelys, focusing on social media content development. Created engaging and brand-aligned copy for posts and campaigns, ensuring a consistent tone of voice while enhancing audience engagement and digital presence.
Conceptualised and built “Munch Mood” from the ground up as a Bachelor’s project, developing a distinctive brand identity and positioning within the market. Led end-to-end marketing efforts, including campaign strategy, content creation, and promotional activities to drive brand awareness and customer engagement. Additionally, managed sales operations, aligning marketing initiatives with revenue goals to ensure consistent growth and market traction.
Developed a strategic framework for Tiffany & Co. focused on enhancing customer engagement and strengthening brand loyalty. The approach centered on creating innovative, experience-driven concepts that connect the brand’s heritage with modern consumer expectations, driving deeper emotional connections and long-term client retention.
Coordinated planning, forecasting, and resource allocation across 20 business locations, improving on-time fulfilment from 84% to 91%. Streamlined handoffs with internal/external teams, reducing turnaround time from 5 days to 3 days. Conducted recurring data audits and quality checks, reducing shortfalls by 18% and lifting process accuracy to 96%. Identified process bottlenecks through cross-departmental collaboration and supported implementation of corrective workflows. Compiled and reported performance metrics to leadership to inform planning decisions.
Increased social media reach by 162% and engagement by 77.8% (May–Aug vs. Jan–Apr) using data-driven content strategy, optimization, and analytics reporting. Managed end-to-end social media strategy including content planning, scheduling, and performance analysis across platforms while ensuring consistent brand messaging. Supported PR, brand communications, and campaign management for global clients including Coach, Sephora, Muji, Mondelez International, Pret A Manger, Amazon Prime, TATA CLiQ, and Reliance Brands Limited.
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