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I'm a senior social & digital marketing professional with over ten years of experience specializing in social media, integrated campaigns, and audience engagement across platforms like Instagram, Reddit, YouTube, and TikTok. I focus on building brands and driving measurable results through data-driven strategies and creative storytelling. I've led social media strategies for major franchises on Prime Video and Amazon Studios, collaborating with internal teams and external partners to deliver engaging, culturally relevant content. I thrive on guiding multi-channel campaigns, managing budgets, and ensuring consistent brand presence across all touchpoints while growing audiences and driving impact.…I'm a senior social & digital marketing professional with over ten years of experience specializing in social media, integrated campaigns, and audience engagement across platforms like Instagram, Reddit, YouTube, and TikTok. I focus on building brands and driving measurable results through data-driven strategies and creative storytelling. I've led social media strategies for major franchises on Prime Video and Amazon Studios, collaborating with internal teams and external partners to deliver engaging, culturally relevant content. I thrive on guiding multi-channel campaigns, managing budgets, and ensuring consistent brand presence across all touchpoints while growing audiences and driving impact.

Kayla Sutton

Social Media Manager, Content Creator, Content Strategist, +4

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I'm a senior social & digital marketing professional with over ten years of experience specializing in social media, integrated campaigns, and audience engagement across platforms like Instagram, Reddit, YouTube, and TikTok. I focus on building brands and driving measurable results through data-driven strategies and creative storytelling. I've led social media strategies for major franchises on Prime Video and Amazon Studios, collaborating with internal teams and external partners to deliver engaging, culturally relevant content. I thrive on guiding multi-channel campaigns, managing budgets, and ensuring consistent brand presence across all touchpoints while growing audiences and driving impact.…I'm a senior social & digital marketing professional with over ten years of experience specializing in social media, integrated campaigns, and audience engagement across platforms like Instagram, Reddit, YouTube, and TikTok. I focus on building brands and driving measurable results through data-driven strategies and creative storytelling. I've led social media strategies for major franchises on Prime Video and Amazon Studios, collaborating with internal teams and external partners to deliver engaging, culturally relevant content. I thrive on guiding multi-channel campaigns, managing budgets, and ensuring consistent brand presence across all touchpoints while growing audiences and driving impact.

Available to hire

I’m a senior social & digital marketing professional with over ten years of experience specializing in social media, integrated campaigns, and audience engagement across platforms like Instagram, Reddit, YouTube, and TikTok. I focus on building brands and driving measurable results through data-driven strategies and creative storytelling.

I’ve led social media strategies for major franchises on Prime Video and Amazon Studios, collaborating with internal teams and external partners to deliver engaging, culturally relevant content. I thrive on guiding multi-channel campaigns, managing budgets, and ensuring consistent brand presence across all touchpoints while growing audiences and driving impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Social Marketing Manager at Prime Video & Amazon Studios

April 30, 2022 - March 24, 2026

Led comprehensive social media marketing strategies and campaigns for franchise and series, creating captivating, culturally relevant social campaigns that resonated with diverse audiences. Collaborated with internal and external stakeholders to establish influential, multi-platform marketing decisions and managed social budgets to achieve key objectives.

Social Media Manager at Prime Video & Amazon Studios

November 1, 2021 - Present

Managed social media initiatives for Fantasy, Superhero, and Sci‑Fi franchises, developing and executing campaigns across platforms (Instagram, Reddit, YouTube, TikTok). Built partnerships with internal teams and external partners to drive engagement and brand presence.

Social Media Manager (Contract) at Prime Video & Amazon Studios

July 1, 2021 - Present

Contract role supporting social media strategy and execution for major franchise properties, coordinating cross‑channel content and performance tracking.

Social Media Consultant at Autodesk

May 1, 2018 - January 1, 2020

Autodesk Education Marketing: supported FY19 Youth Strategic Initiative; created educational content and campaigns; conducted audience research and developed STEM-focused content to engage students through Autodesk products like TinkerCAD and Instructables; managed educational social content and stakeholder outreach.

Online Marketing Specialist at Northwest Exterminating

December 30, 2016 - January 26, 2020

- Developed and executed social media strategies across platforms, including Facebook, LinkedIn, Twitter, and YouTube, to enhance online presence. - Tracked social media metrics and prepared usage reports to monitor and improve coverage on all sites. - Analyzed social media trends and applied insights to develop outreach strategies that drive organizational objectives. - Oversaw the design of social media landing pages and promotional materials, maintaining brand consistency. - Engaged with audiences by monitoring social media interactions, responding to inquiries, and fostering dialogues. - Executed campaign strategies to increase website traffic and followers, utilizing SEO, keyword marketing, and interactive content. - Designed and managed social media ad campaigns to boost engagement and achieve marketing goals.