Available to hire
I’m Kate McCabe, a senior marketing and business transformation consultant with 16+ years’ experience turning complex requirements into practical delivery outcomes. I lead CRM and marketing technology implementations, design customer journeys, and improve marketing operations—moving from discovery and strategy through to onboarding, process documentation, and measurable performance.
I’ve worked across education, gaming, entertainment, life sciences/pharmaceutical, property and growing businesses, often coordinating cross-functional teams and stakeholders while continuing day-to-day campaign delivery. As the founder of Kayelem Consultancy, I now support business owners and organisations with marketing operations, CRM, email and automation, brand and digital projects, and strategic consultancy—bringing a structured, operational approach to change and optimisation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
CRM & Automation Specialist at Cambridge Education Group
May 31, 2024 - May 31, 2024Plan, manage and execute automation and manual campaigns across multiple brands using HubSpot; implement GDPR standards, manage email workflows, data clean-up, and documentation; lead CRM system evaluation and onboarding for multiple brands.
CRM & Automation Specialist at Cambridge Education Group
May 31, 2024 - September 6, 2025Planned, managed and executed automation and manual campaigns using HubSpot across 8 brands; led CRM operations, GDPR compliance, onboarding, and documentation. Built customer journeys and facilitated the selection/implementation of a new CRM system; data cleaning and workflow development.
CRM & Automation Specialist at Cambridge Education Group
May 31, 2024 - September 6, 2025Planned, managed and executed automation and manual campaigns for the CEG Brand and Partners using HubSpot; implemented GDPR standards, built email workflows, cleaned data, documented processes, and led CRM project onboarding.
CRM & Automation Specialist at Cambridge Education Group
May 31, 2024 - September 6, 2025Plan, manage and execute automation and manual campaigns using HubSpot for 8 brands; implement GDPR standards; build email workflows; train and manage the team; clean data and document processes.
Founder & Senior Marketing & Business Transformation Consultant at Kayelem Consultancy Ltd
May 1, 2024 - PresentLead strategic marketing, business and transformation projects from discovery and planning through to implementation and optimisation. Work directly with business owners and senior stakeholders to evaluate challenges, identify opportunities, and create practical delivery plans across marketing, digital, content, websites, CRM, business development and operations. Coordinate internal teams, freelance specialists, creative suppliers and external partners to deliver against objectives and deadlines, developing strategies aligned to commercial goals, customer needs and organisational priorities.
CRM & Automation Specialist (Fixed Term) at Cambridge Education Group (CEG)
January 1, 2024 - May 1, 2024Planned, managed and executed automation and manual campaigns across eight CEG brands using HubSpot. Reviewed customer journeys with directors and implemented improvements. Supported CRM solution selection and implementation spanning Sales, Finance, email marketing and CRM operations. Created CRM and operations process documentation, implemented GDPR standards across brand communications, and coordinated email/copy/design resources for major course intake campaigns while managing HubSpot data, workflows and lists.
Email Marketing Manager at Frontier Developments
December 31, 2023 - December 31, 2023CRM and marketing automation specialist responsible for planning, building and optimizing email campaigns across Frontier titles; led CRM initiatives, content creation for emails, and KPI reporting. Managed a 9-month project to migrate from Acoustic to HubSpot Marketing Hub and coordinated across product teams.
Email Marketing Manager at Frontier Developments
December 31, 2023 - September 6, 2025CRM and marketing automation lead responsible for planning, executing and optimising email campaigns, KPI reporting, audience segmentation, and lead generation. Led a CRM transition project from Acoustic to HubSpot across multiple titles; collaborated with product teams to drive launches and key beats.
Email Marketing Manager at Frontier Developments
December 31, 2023 - September 6, 2025Led email marketing & CRM changes, built emails for Frontier and Frontier Foundry titles, created lists and campaigns, tracked KPIs, produced reports, and oversaw the migration from Acoustic to HubSpot Marketing Hub; project managed CRM implementation.
Email Marketing Manager at Frontier Developments
December 31, 2023 - September 6, 2025Joined as Email Marketing Assistant, promoted to Email Marketing Manager; managed email campaigns, briefs and plans for key beats/releases, list management, segmentation and campaign reporting; oversaw platform transition and cross-team collaboration.
Email Marketing Assistant at Frontier Developments
September 30, 2022 - September 6, 2025Wrote briefs and marketing plans, budgeting, built relationships with product managers, developed creative ideas and plans for key beats and releases.
Email Marketing Assistant at Frontier Developments
September 30, 2022 - September 6, 2025Supported email marketing activities, wrote briefs and plans for key beats, collaborated with product managers, managed budgets and coordinated across teams.
Email Marketing Manager at Frontier Developments (Frontier Foundry titles)
September 1, 2022 - December 1, 2023Managed email marketing across multiple titles including Planet Zoo, Jurassic World Evolution 2, F1 Manager, Planet Coaster, Warhammer 40,000: Chaos Gate – Daemonhunters and Deliver Us Mars. Owned campaign planning, KPIs, reporting, segmentation, A/B testing, lead generation and customer engagement activities. Managed CRM data and developed email lists, campaigns, templates, CTAs, processes and roadmaps. Led a nine-month Acoustic-to-HubSpot CRM transformation alongside day-to-day campaign delivery.
Email Marketing Assistant at Frontier Developments
August 31, 2022 - August 31, 2022Joined as Email Marketing Assistant in May 2022, supporting briefs, marketing plans and relationships with product managers; contributed to campaign execution and email design.
Email Marketing Assistant at Frontier Developments
August 31, 2022 - September 6, 2025Joined the Digital Marketing team to support briefs, marketing plans, budgeting, and stakeholder collaboration for campaigns across Frontier titles (e.g., Jurassic World Evolution 2, Planet Zoo, Planet Coaster, F1 Manager 2022).
Associate Practitioner at Public Health England
May 31, 2022 - May 31, 2022Lead COVID-19 response inbox; manage outbreaks across prisons, care homes, hospitals and high-risk workplaces; recruit and train a new incident response team; coordinate crisis management and deliver training materials.
Associate Practitioner at Public Health England
May 31, 2022 - September 6, 2025Lead COVID-19 outbreak response inbox; manage outbreaks in prisons, care homes and hospitals; recruit and train team; develop training materials and incident response processes.
Email Marketing Assistant at Frontier Developments (Frontier Foundry titles)
May 1, 2022 - September 1, 2022Created briefs and plans, coordinated email marketing campaign activity, and supported Product Managers on upcoming launches and key beats. Built and delivered brand-appropriate email campaigns, reviewed performance, and carried out A/B testing while supporting planning and execution of marketing activity.
Business Support Officer & Training at Public Health England
August 31, 2021 - August 31, 2021COVID-19 operations support; inbox management, crisis response, training documentation and delivery; support induction and onboarding processes; branding updates for communications.
Associate Practitioner / COVID-19 Response Lead at Public Health England
August 31, 2021 - September 6, 2025Led COVID-19 outbreak response inbox and teams; recruited and trained a new team to manage outbreaks in prisons, care homes, hospitals and high-risk workplaces; delivered incident response training and branding updates; produced training materials and process documentation; provided 7-days-a-week inbox coverage.
Associate Practitioner at Public Health England
August 31, 2021 - September 6, 2025COVID-19 response role leading outbreak management and coordinating a team responsible for outbreaks in prisons, care homes, hospitals and high-risk workplaces; led training and process development.
Business Support Officer & Training at Public Health England
August 31, 2021 - September 6, 2025COVID-19 operations support; development of training documentation; induction training; inbox management and crisis management.
Earlier Career Associate Practitioner / Operational & Training Lead (Fixed Term) at Public Health England
August 1, 2021 - May 1, 2022Led and recruited a COVID response team supporting outbreaks across prisons, care homes, hospitals and high-risk workplaces in the East of England. Managed incident response team operations, workload allocation, training and development. Developed training programmes, documentation and induction processes, identified operational gaps for improvement, managed high-volume crisis-response communications, and coordinated with health practitioners and supporting teams.
Business Support, Training & COVID Response at Public Health England
December 1, 2020 - August 1, 2021Supported COVID-19 operational reporting and crisis response. Led the response inbox as a first point of contact for outbreak situations and enquiries across the East of England. Created training documentation, presentations and guides; delivered induction and training sessions; organised timetables; and identified training gaps.
Marketing Executive at Royal Society of Chemistry (Via Agency)
December 31, 2019 - December 31, 2019Led marketing campaigns for the US; liaised with teams in America, China and India; managed project workflows, data and communications for campaigns.
Marketing Executive at Royal Society of Chemistry (via Agency)
December 31, 2019 - September 6, 2025Marketing campaigns targeting the U.S. market; coordinating with colleagues across America, China and India; tracking campaign activity and delivering on deadlines.
Marketing Executive at Royal Society of Chemistry (via Agency)
December 31, 2019 - September 6, 2025Marketing executive covering the US market; coordinate with stakeholders and delivery teams to support campaigns; manage multiple projects and ensure timely delivery.
Marketing Executive at Royal Society of Chemistry (via Agency)
December 1, 2019 - September 6, 2025Marketing campaigns for the US market; coordination with colleagues in America, China and India; campaign execution, data support, CRM coordination (Sage Act), events planning and partner collaboration.
Marketing Executive, Academic US at Cambridge Education Group (via internal/role noted in CV)
August 1, 2019 - December 1, 2019Coordinated multiple marketing projects across international stakeholders and delivery teams. Managed workflows, deadlines and campaign evaluation, created/managed marketing materials, and kept stakeholders informed throughout delivery.
Client Liaison Coordinator / Client Relationship Manager at Savills Cambridge Residential Lettings
August 31, 2018 - August 31, 2018Managed a portfolio of ~300 rental properties; conducted property visits, viewings, and inspections; coordinated repairs and communications with tenants and management.
Dance Teacher / Business Owner at Bodywork Dance Company
August 31, 2018 - September 6, 2025Self-employed dance teacher with long-term contract work and running own dance classes across the Cambridgeshire region; involved in planning, marketing and examinations for dance students.
Client Liaison Coordinator / Client Relationship Manager at Savills Cambridge Residential Lettings
August 31, 2018 - September 6, 2025Managed a portfolio of around 300 rental properties; conducted property visits, viewings and EPC coordination; produced marketing brochures and reports; liaised with property management and contractors.
Client Liaison Coordinator/Client Relationship Manager at Savills Cambridge Residential Lettings
August 31, 2018 - September 6, 2025Portfolio management of 300 rental properties, property viewings, marketing brochures, repairs coordination and reporting.
Dance Teacher and Business Owner at Self-employed (Bodywork Dance Company)
August 31, 2018 - September 6, 2025Performing arts teacher and entrepreneur running dance classes; planning and marketing events; exam administration and parent/teacher liaison.
Client Liaison Coordinator/Client Relationship Manager at Savills Cambridge Residential Lettings
August 31, 2018 - September 6, 2025Managed a portfolio of 300 rental properties; coordinated property viewings, tenant communications, repairs, and reports; covered team duties as needed.
Marketing Events Executive at Royal Society of Chemistry
December 31, 2017 - December 31, 2017Assisted in arranging large chemistry conferences and career advice events; managed registrations, venue bookings and lecturer arrangements.
Marketing Events Executive at Royal Society of Chemistry (via Agency)
December 31, 2017 - September 6, 2025Supported large conferences and career events; registrations, venue bookings and speaker arrangements.
Marketing Events Executive at Royal Society of Chemistry (via Agency)
December 31, 2017 - September 6, 2025Organised chemistry conference events and career advice events, including registrations, venue bookings and lecturer accommodations.
Marketing Events Executive at Royal Society of Chemistry (via Agency)
December 31, 2017 - September 6, 2025Assisted with arranging large chemistry conferences and career advice events, including registrations, venue bookings and lecturer logistics.
Marketing Events Executive at FOSS LLC
August 31, 2010 - August 31, 2010Marketing events and campaign support in Dubai/UAE; website maintenance, marketing collateral, P.R. management and event coordination.
Marketing Events Executive at FOSS LLC
August 31, 2010 - September 6, 2025Marketing events executive for Dubai-based operations.
Marketing Events Executive at FOSS LLC
August 31, 2010 - September 6, 2025Marketing events executive for Dubai-based operations; development of marketing collateral and event campaigns.
Marketing Manager at FOSS LLC Dubai
August 1, 2010 - September 6, 2025Marketing events planning and execution; website and collateral development; PR activities; CRM database maintenance; partner marketing and joint initiatives; brand consistency.
Performing Arts Teacher & Business Owner (self-employed)
January 1, 2010 - August 1, 2010Planned, marketed and delivered dance classes, events and examinations, including liaison with schools, teachers and parents. Managed business operations for a self-employed performing arts offering.
Marketing Manager at FOSS LLC
January 1, 2010 - August 1, 2010Rebranded FOSS LLC and its three locations in Abu Dhabi, Dubai and Qatar. Developed and maintained the company website, marketing collateral, communications and launch plans. Worked with strategic partners and external PR/design agencies as well as the internal sales and marketing team. Supported CRM database development, targeted email campaigns, marketing events and brand standards.
Purchase Ledger Clerk at J B Shropshire & Sons
December 31, 2009 - December 31, 2009Daily financial administration for a major farming operation; invoicing, supplier payments, credit control and journal entries with £1m annual budget responsibility.
Purchase Ledger Clerk at J B Shropshire & Sons
December 31, 2009 - September 6, 2025Daily financial administration, invoicing, supplier payments, credit control and journal entries with budget responsibility.
Purchase Ledger Clerk at J B Shropshire & Sons
December 31, 2009 - September 6, 2025Daily financial administration; invoicing, supplier payments, credit control and journal entries with budget responsibility.
Purchase Ledger Clerk at J. B. Shropshire & Sons
December 1, 2009 - September 6, 2025Daily financial administration; supplier payments, invoicing, credit control and journals; budget responsibility of around 1 million pounds; liaison with clients, farm managers and accountants.
Education
GCSE at Cottenham Village College
January 1, 2000 - January 1, 2005GCSE at Cottenham Village College
January 1, 2005 - January 1, 2006Diploma in Musical Theatre at Cottenham Village College
January 11, 2030 - September 6, 2025Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2020 - September 6, 2025Diploma in Musical Theatre at Cottenham Village College
January 1, 2000 - January 1, 2005Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2020 - September 6, 2025GCSE at Cottenham Village College
January 1, 2000 - January 1, 2005Diploma in Musical Theatre at Cottenham Village College
January 11, 2030 - September 6, 2025Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2020 - December 31, 2020G.C.S.E. at Cottenham Village College
January 1, 2000 - December 31, 2005Diploma in Musical Theatre at Cottenham Village College
January 11, 2030 - November 24, 2025Diploma in Musical theatre at Cottenham Village College
January 1, 2000 - January 1, 2005Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2020 - December 31, 2020Project Governance and Project Management Office (PMO) at Open University
January 1, 2026 - December 31, 2026Email Marketing certification at HubSpot
January 1, 2022 - December 31, 2022Introduction to PRINCE2 at Open University
January 1, 2020 - December 31, 2020Professional Diploma in Musical theatre at Cottenham Village College
January 1, 2005 - January 1, 2006Qualifications
Professional Diploma in Digital Marketing
January 1, 2020 - September 6, 2025Email Marketing Certification (HubSpot)
January 1, 2022 - September 6, 2025Email Marketing Certification (HubSpot)
January 1, 2022 - September 6, 2025Email Marketing certification
January 1, 2022 - September 6, 2025Professional Diploma in Digital Marketing
January 1, 2020 - September 6, 2025Email Marketing Certification (HubSpot)
January 1, 2022 - November 24, 2025Professional Diploma in Digital Marketing
January 1, 2020 - December 31, 2020Diploma in Musical theatre
January 1, 2005 - October 3, 2026Professional Diploma in Digital Marketing
January 1, 2020 - December 31, 2020Email Marketing certification (HubSpot)
January 1, 2022 - December 31, 2022Introduction to PRINCE2
January 1, 2020 - December 31, 2020Project Governance and Project Management Office (PMO)
January 1, 2026 - December 31, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Gaming, Software & Internet, Life Sciences, Healthcare, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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