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Dynamic and self-motivated Marketing and Graphic Design Manager with years of experience crafting impactful digital campaigns and intuitive user journeys.\n\nProven ability to lead projects from concept to execution, collaborate across teams, and apply advanced design tools to develop innovative, cohesive brand identities. Passionate about fusing strategic marketing with design thinking to drive brand growth, elevate customer experiences, and stay ahead of industry trends.…Dynamic and self-motivated Marketing and Graphic Design Manager with years of experience crafting impactful digital campaigns and intuitive user journeys.\n\nProven ability to lead projects from concept to execution, collaborate across teams, and apply advanced design tools to develop innovative, cohesive brand identities. Passionate about fusing strategic marketing with design thinking to drive brand growth, elevate customer experiences, and stay ahead of industry trends.

Kayla Scott

UX Designer, Graphic Designer, Social Media Freelancer, +7

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Dynamic and self-motivated Marketing and Graphic Design Manager with years of experience crafting impactful digital campaigns and intuitive user journeys.\n\nProven ability to lead projects from concept to execution, collaborate across teams, and apply advanced design tools to develop innovative, cohesive brand identities. Passionate about fusing strategic marketing with design thinking to drive brand growth, elevate customer experiences, and stay ahead of industry trends.…Dynamic and self-motivated Marketing and Graphic Design Manager with years of experience crafting impactful digital campaigns and intuitive user journeys.\n\nProven ability to lead projects from concept to execution, collaborate across teams, and apply advanced design tools to develop innovative, cohesive brand identities. Passionate about fusing strategic marketing with design thinking to drive brand growth, elevate customer experiences, and stay ahead of industry trends.

Available to hire

Dynamic and self-motivated Marketing and Graphic Design Manager with years of experience crafting impactful digital campaigns and intuitive user journeys.\n\nProven ability to lead projects from concept to execution, collaborate across teams, and apply advanced design tools to develop innovative, cohesive brand identities. Passionate about fusing strategic marketing with design thinking to drive brand growth, elevate customer experiences, and stay ahead of industry trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing and Digital Design Specialist at Self-employed

December 31, 2022 - October 12, 2025

Designed and executed a diverse range of digital assets to elevate client branding and drive engagement across multiple platforms. Conceptualised and implemented innovative design strategies that enhanced the visual appeal of client materials, leading to significant improvements in audience engagement and brand recognition. Managed and curated Taste Magazine’s social media presence, driving increased audience interaction, engagement, and follower growth. Collaborated closely with the marketing team to ensure all creative work aligned with overarching marketing strategies, resulting in cohesive campaigns that maximised brand impact and ROI.

Marketing & Design Manager at Ruuby

January 1, 2021 - Present

At Ruuby, Europe’s leading beauty and wellness tech app, I led end-to-end creative campaigns from concept to execution, driving stronger customer engagement and cohesive brand growth. I designed and copywrote high-performing email campaigns in HubSpot, boosting open rates and expanding the database by 66.7%, while managing UX/UI initiatives that enhanced user satisfaction across web and app platforms. I oversaw Ruuby’s social media strategy, growing Instagram followers by 95% and elevating engagement through data-led content. From international launches in France, Switzerland, and Dubai to strategic B2B and B2C collaborations, influencer partnerships, and customer events, I ensured consistent, impactful storytelling across every touchpoint — reinforcing Ruuby’s position as a market leader in beauty and wellness innovation.

Marketing Assistant at Out of Africa / Taste Magazine - Zimbabwe

December 31, 2019 - October 12, 2025

Developed and refined brand portfolios, designing cohesive, visually compelling branding elements that reinforced brand identity. Led brand revitalisation projects, elevating visual presence and ensuring consistent, impactful messaging across digital platforms. Designed detailed wireframes for website redesigns, improving user experience and functionality, resulting in more efficient and intuitive navigation and increased user satisfaction and interaction.