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I'm Kayla Viitamaki, a system-focused UX designer with 10 years of experience delivering enterprise, B2B, and B2C digital products. I transform complex requirements into streamlined, scalable experiences that reduce drop-off and boost engagement to meet business goals. I’m a trusted partner to executives, product, and engineering, while mentoring talent and championing human-centered, data-informed solutions. I mentor across teams, advocate for accessibility and inclusive design, and have partnered with clients such as 7 Brew, Viking Cruises, Air Miles, BC Ferries, Best Buy Canada, and BC Technical Safety BC to deliver impactful, mobile-first experiences.…I'm Kayla Viitamaki, a system-focused UX designer with 10 years of experience delivering enterprise, B2B, and B2C digital products. I transform complex requirements into streamlined, scalable experiences that reduce drop-off and boost engagement to meet business goals. I’m a trusted partner to executives, product, and engineering, while mentoring talent and championing human-centered, data-informed solutions. I mentor across teams, advocate for accessibility and inclusive design, and have partnered with clients such as 7 Brew, Viking Cruises, Air Miles, BC Ferries, Best Buy Canada, and BC Technical Safety BC to deliver impactful, mobile-first experiences.

Kayla Viitamaki

UX Designer, Product Designer, Designer, +1

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I'm Kayla Viitamaki, a system-focused UX designer with 10 years of experience delivering enterprise, B2B, and B2C digital products. I transform complex requirements into streamlined, scalable experiences that reduce drop-off and boost engagement to meet business goals. I’m a trusted partner to executives, product, and engineering, while mentoring talent and championing human-centered, data-informed solutions. I mentor across teams, advocate for accessibility and inclusive design, and have partnered with clients such as 7 Brew, Viking Cruises, Air Miles, BC Ferries, Best Buy Canada, and BC Technical Safety BC to deliver impactful, mobile-first experiences.…I'm Kayla Viitamaki, a system-focused UX designer with 10 years of experience delivering enterprise, B2B, and B2C digital products. I transform complex requirements into streamlined, scalable experiences that reduce drop-off and boost engagement to meet business goals. I’m a trusted partner to executives, product, and engineering, while mentoring talent and championing human-centered, data-informed solutions. I mentor across teams, advocate for accessibility and inclusive design, and have partnered with clients such as 7 Brew, Viking Cruises, Air Miles, BC Ferries, Best Buy Canada, and BC Technical Safety BC to deliver impactful, mobile-first experiences.

Available to hire

I’m Kayla Viitamaki, a system-focused UX designer with 10 years of experience delivering enterprise, B2B, and B2C digital products. I transform complex requirements into streamlined, scalable experiences that reduce drop-off and boost engagement to meet business goals. I’m a trusted partner to executives, product, and engineering, while mentoring talent and championing human-centered, data-informed solutions.

I mentor across teams, advocate for accessibility and inclusive design, and have partnered with clients such as 7 Brew, Viking Cruises, Air Miles, BC Ferries, Best Buy Canada, and BC Technical Safety BC to deliver impactful, mobile-first experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

UX Designer at 7 Brew

January 1, 2025 - November 3, 2025

Led client and stakeholder workshops to gather data on user needs, service gaps, business requirements, and brand positioning; distilled almost 200 drink menu options down to a more intuitive 20-core drinks journey by building an information architecture that supported flexible customizations through carousels, dropdowns, multi-selects, and other UI elements.

UX Designer at Viking Cruises

December 31, 2024 - December 31, 2024

Conducted an in-depth audit of search and navigation to uncover pain points, improved the discovery experience, and boosted e-commerce sales; optimized navigation and search, created journey maps, and conducted usability testing to inform design decisions.

Product Designer at Air Miles

December 31, 2023 - December 31, 2023

Expanded mobile capabilities with a receipt-scanning feature; mapped member journeys, integrated AI-powered receipt recognition, and contributed to modernizing design systems; collaborated across stakeholders and third-party vendors to support change management.

Product Designer at Technical Safety BC

December 31, 2021 - December 31, 2021

Zero-to-one mobile app development to streamline construction safety; aligned legal, technical, and user needs; managed a team of contractors and cross-functional stakeholders to ensure timely delivery and regulatory compliance; improved safety reporting and content hierarchy on the site.

UX Designer at BC Ferries

December 31, 2019 - December 31, 2019

Built a mobile-first online platform to serve millions of annual users; defined user journeys, content architecture, and testing to improve accessibility and reliability across touchpoints; collaborated with vendors to ensure a scalable solution.

UX Designer at Best Buy Canada

December 31, 2018 - December 31, 2018

Led content strategy, taxonomy, and product catalog standards for gaming, music, and electronics verticals; partnered with vendors to optimize product catalogs, promotions, and weekly content flows; delivered the first mobile-first sales funnel for a major launch (E3).