Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Strategic Marketing Specialist with 10+ years of experience building B2B marketing programs that generate pipeline, strengthen brand visibility, and drive business growth. Experienced in demand generation, account-based marketing (ABM), digital advertising, content strategy, email marketing, events, social media, SEO, and sales enablement. Partnered with executive leadership, Sales, and BDRs to execute integrated multi-channel campaigns across industries. Leverages AI-assisted content creation and marketing tools to streamline execution and improve performance.…Strategic Marketing Specialist with 10+ years of experience building B2B marketing programs that generate pipeline, strengthen brand visibility, and drive business growth. Experienced in demand generation, account-based marketing (ABM), digital advertising, content strategy, email marketing, events, social media, SEO, and sales enablement. Partnered with executive leadership, Sales, and BDRs to execute integrated multi-channel campaigns across industries. Leverages AI-assisted content creation and marketing tools to streamline execution and improve performance.

Kayla Berry

Social Media Manager, Marketing Automation Specialist, Digital Marketer, +5





Strategic Marketing Specialist with 10+ years of experience building B2B marketing programs that generate pipeline, strengthen brand visibility, and drive business growth. Experienced in demand generation, account-based marketing (ABM), digital advertising, content strategy, email marketing, events, social media, SEO, and sales enablement. Partnered with executive leadership, Sales, and BDRs to execute integrated multi-channel campaigns across industries. Leverages AI-assisted content creation and marketing tools to streamline execution and improve performance.…Strategic Marketing Specialist with 10+ years of experience building B2B marketing programs that generate pipeline, strengthen brand visibility, and drive business growth. Experienced in demand generation, account-based marketing (ABM), digital advertising, content strategy, email marketing, events, social media, SEO, and sales enablement. Partnered with executive leadership, Sales, and BDRs to execute integrated multi-channel campaigns across industries. Leverages AI-assisted content creation and marketing tools to streamline execution and improve performance.

Available to hire

Strategic Marketing Specialist with 10+ years of experience building B2B marketing programs that generate pipeline, strengthen brand visibility, and drive business growth. Experienced in demand generation, account-based marketing (ABM), digital advertising, content strategy, email marketing, events, social media, SEO, and sales enablement.

Partnered with executive leadership, Sales, and BDRs to execute integrated multi-channel campaigns across industries. Leverages AI-assisted content creation and marketing tools to streamline execution and improve performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Manager at Fenix24

May 1, 2023 - Present

Led integrated B2B marketing strategy supporting executive leadership, Sales, and Business Development. Developed and executed ABM and demand generation initiatives supporting BDRs and pipeline growth. Launched and scaled an employee advocacy program (25 advocates) generating 5.99M+ LinkedIn impressions over two years, increased LinkedIn followers by 50% (14K to 21K), and boosted website lead conversions by 329% via Google Ads optimization and conversion-focused landing pages (31 to 133 completed web forms year-to-date). Created executive thought leadership and content (blogs, webinars, case studies, videos), planned and executed multi-channel campaigns (LinkedIn, Google Ads, email, webinars, events, landing pages, organic social), coordinated marketing for multiple events/webinars and partner events, and used AI tools to streamline content creation and marketing operations.

Social Media Specialist at Watkins Government Services LLC

October 1, 2022 - May 31, 2023

Managed LinkedIn and Facebook strategy to strengthen brand awareness. Created social media content and supported marketing execution with email campaigns, WordPress updates, booth materials, business collateral, and branded assets.

Social Media Specialist (Remote Contractor) at Watkins Government Services LLC

October 1, 2022 - Present

Operated Facebook and LinkedIn to enhance brand image and improve SEO. Used Later to schedule posts. Created social media content, emails, booth materials, business cards, and QR codes. Directed and revised WordPress website.

Marketing Assistant at Elliott J Realty / Elliott J Beach Rentals

September 1, 2022 - May 31, 2023

Launched and managed social media and digital advertising for multiple business divisions. Managed Salesforce and Pardot, WordPress content, blogs, videos, and landing pages. Produced marketing collateral and collaborated cross-functionally using Slack and Trello.

Marketing Assistant at Elliott Realty / Elliott Beach Rentals / Vacation Rental Investment Property Specialists

September 1, 2022 - Present

Launched and managed Facebook and Instagram pages and digital ads for new business. Used Later to schedule posts and digest analytics for maximum reach. Executed Salesforce across four divisions with different permission sets. Produced postcards, solicitation letters, graphics, Account Engagement emails (formerly Pardot), and blogs using ChatGPT to advance B2C marketing and generate new business. Updated WordPress website and landing pages. Formulated videos for realtors, new business, and owner service representatives. Used the MLS to track units for sale that are on the rental program for retention. Managed multiple projects using Slack and Trello while meeting deadlines.

Marketing Assistant at Leonard, Call at Kingston, Inc.

June 1, 2018 - August 31, 2022

Managed Facebook, Instagram, Google Ads, SEO, and Constant Contact email campaigns plus website updates. Produced newsletters, postcards, feature sheets, graphics, photography, and video assets. Managed GoldMine and BoomTown CRM platforms and generated monthly analytics reports.

Marketing Assistant at Leonard, Call at Kingston, Inc. Real Estate

June 1, 2018 - September 1, 2022

Revamped brand image on Facebook and Instagram with visually appealing posts and images. Used social media planners and analytics including Hootsuite, Buffer, Facebook Manager, and Google Analytics. Managed Google Analytics and Google Ads. Applied HTML5/CSS/Java and WordPress for web updates. Amplified SEO, website traffic, and lead generation through Facebook, Instagram, and Google ads. Created custom HTML emails in Constant Contact. Produced newsletters, postcards, real estate feature sheets, and social media graphics using Adobe Creative Suite, Microsoft Publisher, and Canva. Managed CRM systems such as GoldMine and BoomTown for email/text automation and data entry. Updated WordPress website and Google My Business. Produced and edited real estate photography and video using Adobe Lightroom. Performed administrative duties including answering phones and handling mail and inventory tasks.

Social Media Consultant at Chuck's Steak House

May 1, 2014 - June 30, 2020

Launched and managed social media accounts and paid advertising. Managed online reputation across TripAdvisor, Yelp, Google, and Facebook. Created Constant Contact email campaigns and assisted with website updates.

Social Media Consultant (Remote) at Chuck’s Steak House

May 1, 2014 - June 1, 2020

Self-motivated off-site employee. Modified an iOS/Android app and scheduled push notification promotions. Maintained customer relationships while practicing brand etiquette and image across Facebook, Instagram, Google, Yelp, and TripAdvisor. Promoted paid ads on Facebook and Google AdWords. Coordinated app and mobile promo scheduling.