Michala Simmons

Lead in-depth research for long-form educational YouTube videos focused on evolutionary biology, zoology, paleontology, and natural history topics. Identify compelling scientific narratives by reviewing academic journals, scientific publications, books, and reputable databases. Translate complex scientific concepts into accessible research briefs that support engaging, audience-friendly storytelling. Source reference images, fossil records, scientific diagrams, and visual materials to support video production and editing teams. Ensure all research materials adhere to proper citation standards and ethical use of scientific sources.

Develop and execute creative strategies for short-form video content across TikTok, Instagram Reels, and YouTube Shorts to drive audience growth and engagement. Conceptualize, script, and storyboard high-performing short-form content using trend analysis, platform insights, and audience behavior data. Edit short-form videos with tools such as Adobe Premiere Pro, CapCut, Canva, and Photoshop, incorporating motion graphics, captions, sound design, and mobile-optimized pacing. Identify and leverage emerging social media trends, audio formats, and visual styles to increase discoverability and algorithmic reach. Collaborate with marketing, brand, and product teams to align concepts with campaign objectives and brand voice.

Edit long-form YouTube video essays (15–45+ minutes) with a focus on narrative clarity, pacing, and audience retention. Source, organize, and integrate licensed clips, archival footage, and on-screen references to reinforce commentary and analysis. Optimize video pacing through strategic cuts, zooms, sound effects, and visual transitions to maintain watch time. Implement YouTube optimization strategies including strong cold opens, pattern interrupts, and visual hooks to improve audience retention metrics. Ensure compliance with fair use practices when incorporating film, television, or media clips into commentary-based content.