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Social media and content marketing professional with a strong background in planning, creating, and optimizing multi-platform social content (Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, YouTube). Skilled in leveraging data to identify what resonates, improve organic growth, and increase engagement. I collaborate closely with cross-functional leadership (VP Marketing, VP E-commerce, Retail Manager) to ensure campaigns align with current promotions. I also contribute creatively by working with affiliates and influencers to build brand awareness, drive referrals, and generate organic UGC and review-driven content.…Social media and content marketing professional with a strong background in planning, creating, and optimizing multi-platform social content (Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, YouTube). Skilled in leveraging data to identify what resonates, improve organic growth, and increase engagement. I collaborate closely with cross-functional leadership (VP Marketing, VP E-commerce, Retail Manager) to ensure campaigns align with current promotions. I also contribute creatively by working with affiliates and influencers to build brand awareness, drive referrals, and generate organic UGC and review-driven content.

KAYLEE WHITED

Content Creator, Photographer, Director of Photography, +5

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Social media and content marketing professional with a strong background in planning, creating, and optimizing multi-platform social content (Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, YouTube). Skilled in leveraging data to identify what resonates, improve organic growth, and increase engagement. I collaborate closely with cross-functional leadership (VP Marketing, VP E-commerce, Retail Manager) to ensure campaigns align with current promotions. I also contribute creatively by working with affiliates and influencers to build brand awareness, drive referrals, and generate organic UGC and review-driven content.…Social media and content marketing professional with a strong background in planning, creating, and optimizing multi-platform social content (Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, YouTube). Skilled in leveraging data to identify what resonates, improve organic growth, and increase engagement. I collaborate closely with cross-functional leadership (VP Marketing, VP E-commerce, Retail Manager) to ensure campaigns align with current promotions. I also contribute creatively by working with affiliates and influencers to build brand awareness, drive referrals, and generate organic UGC and review-driven content.

Available to hire

Social media and content marketing professional with a strong background in planning, creating, and optimizing multi-platform social content (Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, YouTube). Skilled in leveraging data to identify what resonates, improve organic growth, and increase engagement.

I collaborate closely with cross-functional leadership (VP Marketing, VP E-commerce, Retail Manager) to ensure campaigns align with current promotions. I also contribute creatively by working with affiliates and influencers to build brand awareness, drive referrals, and generate organic UGC and review-driven content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

In-house Social Media and Content Strategist / Content Manager at ICOINIC Protein

August 1, 2025 - May 1, 2026

Increased Instagram following by 18,500+ (3%), engagement by 64%, reach by 163%, and overall impressions by 47.2%. Grew TikTok following by 9.8%, likes by 243.9%, views by 205.4%, and profile visits by 227.5%. Shot monthly photo shoots and video for multi-platform content; created 3-5 unique content pieces weekly; contributed to 295,000+ organic impressions. Also produced 10,000+ follower gain across social channels during this period. Planned and executed ongoing social content operations.

Co-founder at San Diego-based content agency (self-employed)

March 1, 2025 - May 1, 2026

Co-founded a content agency specializing in shooting CPG photography and videography for social platforms. Produced social-forward content for 8+ brands and created/led the content strategy, including weekly video production for Lean Cuisine and Vital Pursuit.

GoHydrate - Content Creator at GoHydrate

January 1, 2024 - March 1, 2025

Created content on a recurring basis (2024-2025). (Resume does not include detailed responsibilities beyond content creation.)

LinkedIn Joyride Sweets - Customer Success Manager at Joyride Sweets

January 1, 2024 - March 1, 2025

Customer Success Management role (2024-2025). (Resume does not include detailed responsibilities.)

Customer Success Manager at LinkedIn Joyride Sweets

January 1, 2024 - December 31, 2025

Managed customer relationships and contributed to marketing initiatives.

Content Creator + Photographer at GoHydrate

January 1, 2024 - December 31, 2025

Created content for social platforms, collaborated with the marketing team to craft a content strategy, produced briefs, and shot content weekly, increasing reach by 47%.

Photographer at Evolution Fresh

March 1, 2023 - October 1, 2023

One-off photography assignment for Evolution Fresh.

Social Media and Content Manager (contract) at Crushed San Diego

February 1, 2023 - July 1, 2023

Managed social media and content operations as a 6-month contract. (Resume does not include detailed results for this contract.)

Community Manager at Wildwonder

January 1, 2023 - October 1, 2023

Community management role (2023). (Resume does not include detailed responsibilities beyond community management.)

Marketing Consultant (PKN Marketing Consultant) at PKN

January 1, 2022 - January 1, 2023

Collaborated with the marketing team to create and launch a new social content strategy across social platforms. Developed weekly content briefs and shoot content to increase reach, including data-informed content iteration to raise organic growth and engagement. Planned social calendars and co-wrote captions, managed DMs, and sourced UGC/influencer content. (Noted results included reach and growth improvements.)

Marketing Consultant at This PK N

January 1, 2022 - December 31, 2023

Provided marketing consultation and helped develop content strategies.

Content Strategist, Campus Ambassador Lead at Adobe

January 1, 2020 - January 1, 2021

Created and supported content initiatives as a campus ambassador lead. (Resume does not include detailed responsibilities.)

Content Strategist, Campus Ambassador at Adobe

January 1, 2020 - December 31, 2020

Content strategist and campus ambassador for Adobe.