KAYLEE WHITED
Social media and content marketing professional with a strong background in planning, creating, and optimizing multi-platform social content (Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, YouTube).
About
Social media and content marketing professional with a strong background in planning, creating, and optimizing multi-platform social content (Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, YouTube). Skilled in leveraging data to identify what resonates, improve organic growth, and increase engagement.
I collaborate closely with cross-functional leadership (VP Marketing, VP E-commerce, Retail Manager) to ensure campaigns align with current promotions. I also contribute creatively by working with affiliates and influencers to build brand awareness, drive referrals, and generate organic UGC and review-driven content.
- 5 years' experience
- Joined June 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Consumer Goods
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Work experience· 13 roles
Increased Instagram following by 18,500+ (3%), engagement by 64%, reach by 163%, and overall impressions by 47.2%. Grew TikTok following by 9.8%, likes by 243.9%, views by 205.4%, and profile visits by 227.5%. Shot monthly photo shoots and video for multi-platform content; created 3-5 unique content pieces weekly; contributed to 295,000+ organic impressions. Also produced 10,000+ follower gain across social channels during this period. Planned and executed ongoing social content operations.
Co-founded a content agency specializing in shooting CPG photography and videography for social platforms. Produced social-forward content for 8+ brands and created/led the content strategy, including weekly video production for Lean Cuisine and Vital Pursuit.
Created content on a recurring basis (2024-2025). (Resume does not include detailed responsibilities beyond content creation.)
Education
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