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I live by designing with intent. Creating with edge. I’m a multidisciplinary designer with industry experience across fashion, retail, content and visual design. I love taking an idea from inspiration to execution — translating trends, products and brand stories into commercially relevant design across digital, social media and print. With a strong eye for detail and a hands-on approach to content creation, photography, video, social media management and design, Iʼm driven to create work that is visually considered, engaging and consistent with the brand.…I live by designing with intent. Creating with edge. I’m a multidisciplinary designer with industry experience across fashion, retail, content and visual design. I love taking an idea from inspiration to execution — translating trends, products and brand stories into commercially relevant design across digital, social media and print. With a strong eye for detail and a hands-on approach to content creation, photography, video, social media management and design, Iʼm driven to create work that is visually considered, engaging and consistent with the brand.

Kaylee Ann Chotia

Graphic Designer, Designer, Creative Director, +7

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I live by designing with intent. Creating with edge. I’m a multidisciplinary designer with industry experience across fashion, retail, content and visual design. I love taking an idea from inspiration to execution — translating trends, products and brand stories into commercially relevant design across digital, social media and print. With a strong eye for detail and a hands-on approach to content creation, photography, video, social media management and design, Iʼm driven to create work that is visually considered, engaging and consistent with the brand.…I live by designing with intent. Creating with edge. I’m a multidisciplinary designer with industry experience across fashion, retail, content and visual design. I love taking an idea from inspiration to execution — translating trends, products and brand stories into commercially relevant design across digital, social media and print. With a strong eye for detail and a hands-on approach to content creation, photography, video, social media management and design, Iʼm driven to create work that is visually considered, engaging and consistent with the brand.

Available to hire

I live by designing with intent. Creating with edge.
I’m a multidisciplinary designer with industry experience across fashion, retail, content and visual design. I love taking an idea from inspiration to execution — translating trends, products and brand stories into commercially relevant design across digital, social media
and print. With a strong eye for detail and a hands-on approach to content creation, photography, video, social media management and design, Iʼm driven to create work that is visually considered, engaging and consistent with the brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Afrikaans

Intermediate

English

Fluent

Work Experience

Freelance Content Designer & Editor

January 1, 2024 - January 1, 2026

Handled company official social media accounts. Designed infographic and promotional posters using Adobe Illustrator and Canva to highlight clients. Maintained consistency and quality across multiple client brands by adhering to brand guidelines. Designed on-brand graphics for digital campaigns, social media posts, menus and promotional visuals. Applied a creative-first approach to make content visually appealing, relevant and tailored for the South African market. Managed product design from initial market research through to end product; involved research, sourcing, pattern making, production and packaging. Also described roles supporting marketing/business digital strategies, social media management and day-to-day operations, and contributed to South African Fashion Week-related tasks including content creation and collaboration on production/travel preparations.

Fashion Designer & Trend Analyst / Social Media Content (role described within current role)

January 1, 2022 - Present

Managed social media accounts across Instagram, TikTok, Facebook and YouTube, creating and scheduling engaging content. Produced photography and videography including Reels and branded graphics from concept to final edit. Developed social media campaigns and e-commerce content for multiple brands while maintaining brand consistency to support engagement and sales.

Fashion Designer & Trend Analyst at Truworths Emporium

January 1, 2022 - Present

Designed across multiple retail brands within the Truworths Emporium group (TRS, TRNY, OBR, Ginger Mary, Identity Ladies), adapting creative direction and maintaining distinct brand identities. Collaborated with buying, planning and cross-functional teams to translate market research and commercial requirements into cohesive, market-ready garments for seasonal collections. Researched and commercially translated local and international fashion, lifestyle and retail trends to inform seasonal colour, typography, graphics, product direction and visual references. Developed and presented vision boards, trend reports, visual direction decks and market insights. Produced detailed CADs, graphics, prints and technical design documentation with strong layout, colour, composition, typography, materials and production knowledge. Managed multiple projects and deadlines across product categories while supporting print and graphic t-shirt artwork workflows and early product development sampling. Supp